4 Ways to Boost Advertising Performance and Eliminate Waste

1) Identify and Understand Your Target Audience

An inordinate amount of money can be spent on pay per click (PPC) advertising like Google ads, but using these methods just to get visitors to your website isn’t going to benefit you in the long run. The objective isn’t to get as many random visitors to your site as possible. The goal to draw the right visitors to your website.

For example, let’s say you sell collectible baseball cards online. Obviously, not everyone who searches the web is looking for vintage baseball cards. Yet there are many internet users who are looking for cards to add to their collections. Our goal then becomes finding ways to put your site out there to make it easier for card collectors to find and access. You will want to understand what these card collectors are looking for and what their needs are to be successful.

The better you identify … Continue reading

Ep. 145 – Review Management Case Study with 16th Street Dental

In this episode of Actionable Marketing In Minutes we talk about: Review management with 16th Street Dental a popular Yuma Dental Office.

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Ep.144 – Power of Review Management

In this episode of Actionable Marketing In Minutes we talk about: the power of review management.

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Ep.143 – Fundamentals for Powerful Inbound Marketing Strategy

In this episode of Actionable Marketing In Minutes we talk about: Marketing Audits.

Use the player below to listen to this episode, or the download link to load it on your device for listening later. You can also find our RSS feed by clicking here, or subscribe by email in the sidebar to the left.

Download our Marketing To Millennials eBook here!

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Ep.142 – When Was Your Last Marketing Audit?

In this episode of Actionable Marketing In Minutes we talk about: Marketing Audits.

Use the player below to listen to this episode, or the download link to load it on your device for listening later. You can also find our RSS feed by clicking here, or subscribe by email in the sidebar to the left.

Download our Marketing To Millennials eBook here!

Not able to listen? Why not read the episode transcript below: Continue reading “Ep.142 – When Was Your Last Marketing Audit?”