Blog Abstract: How to Respond to “Take It or Leave It”

From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our CEO, Lisa Maier, discusses the recent Harvard Business Review article, “How to Respond to “Take It or Leave It”,” by Anyi Ma , Yu Yang and Krishna Savani.

This is a great article because we’ve all been in negotiations that at some point include a comment such as, “this is all I can do,” and implied or stated “take it or leave it.” These ultimatums are used because they generally work, and that is great if you are on the dealing side, but not so great if you are on the receiving side of the table. So what are your alternatives when you encounter such a situation? That is what this article is all about.

What is interesting is that it is yet another ‘mindset’ situation: in this … Continue reading

Crafting Beautiful Websites: Where Information Architecture Meets User Experience

Anyone can create a website to promote their products or services. But creating an effective, successful site takes planning and know-how. The payoff is that the best websites earn top real estate spaces on Google and turn random visitors into loyal customers.

How do these websites accomplish this? These well-designed sites provide an excellent user experience (UX) by offering well-constructed information architectures to make finding information quick and easy.

Information architecture (IA) is vital to UX design. It’s the way information is organized within website and mobile app structures to make it easy for the user to find exactly what they need in a minimal amount of time.

Creating a solid information architecture involves finding similar features in content, grouping common information objects, and adding internal links in documents to related documents on the same subject. Offering an optimized search utility for the site or app is also immensely helpful to users in finding the information they need fast. And everyone is in a hurry these days, aren’t they? Continue reading “Crafting Beautiful Websites: Where Information Architecture Meets User Experience”

Blog Abstract: The Most Fundamental Skill

From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our CEO, Lisa Maier, discusses the recent McKinsey Quarterly article, “The most fundamental skill: Intentional learning and the career advantage,” by Lisa Christensen, Jake Gittleson, and Matt Smith with McKinsey & Company.

This article is about ‘learning’ as a capability that can increase competitive advantage at work and also improve our personal lives to boot. If this is a skill that can be learned, it is an important one for most of us, given that the the pace of change in the world is already high and expected to increase even more in our lifetimes. Agility increases as our capability to learn grows, and this skill starts with intentionality that is founded on a core belief of self-efficacy. Here’s how to proceed.

Unlock intentionality to foster learning by … Continue reading

Blog Abstract: Marketing & Business Strategy in Uncertain Times

From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our CEO, Lisa Maier, discusses the recent CXL Institute article, “Marketing and Growth Lessons for Uncertain Times” by Derek Gleason.

So, I have a split brain and I want to share both perspectives.

First and foremost, we are a shared humanity across the globe and we are in a moment of crisis. Our top priority is to help ourselves, our families and loved ones, our employees and stakeholders, our clients and business partners to get through this. One of our clients received a surprisingly warm and heartfelt message from vendor in China yesterday, a message that is enormously heartening for all of us:

This awful situation will come to an end.

From the second perspective, many know that I am a business strategist and that my radar lights up … Continue reading

Blog Abstract: How to Use Process-Level Value Propositions

From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our CEO, Lisa Maier, discusses the recent Target Marketing article, “How to Use Process-Level Value Proposition (and Why It’s Essential to Customer Lifetime Value)” by Daniel Burstein with Marketing Sherpa.

This article points out the obvious, but isn’t it true that what is in front of our faces is what we often miss? I had not heard of the Marketing Sherpa work on the Four Essential Levels of Value Propositions, which are 1) Your primary value proposition, 2) your prospect-level value proposition, 3) your product-level value proposition, and 4) the subject of this piece, your process-level value proposition. Continue reading “Blog Abstract: How to Use Process-Level Value Propositions”

It Doesn’t Have to Be Dramatic: How to Make Email Marketing Work in 2019

How to make email work in a 2019 world where people are at war with their inbox? As a marketer, you can make use of effective ways of engaging the subscriber as well as using the data and technology that is available today. The goal of any email campaign should produce results that can be measured and that are experienced in a very personalized by the recipient. With the new technology that is available, here are some tips to keep your marketing team and your subscribers happy.

Use Artificial Intelligence … Intelligently

AI makes it easier to understand underlying correlations and to spot trends. At the present time, although there is a ton of data out there, many marketers are struggling to make sense of it. Or they are overwhelmed by it. AI can help monitor the subscriber while offering relevant suggestions; this will free up time for the marketer and the team. Continue reading “It Doesn’t Have to Be Dramatic: How to Make Email Marketing Work in 2019”