From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our CEO, Lisa Maier, discusses the recent CXL Institute article, “Marketing and Growth Lessons for Uncertain Times” by Derek Gleason.
So, I have a split brain and I want to share both perspectives.
First and foremost, we are a shared humanity across the globe and we are in a moment of crisis. Our top priority is to help ourselves, our families and loved ones, our employees and stakeholders, our clients and business partners to get through this. One of our clients received a surprisingly warm and heartfelt message from vendor in China yesterday, a message that is enormously heartening for all of us:
This awful situation will come to an end.
From the second perspective, many know that I am a business strategist and that my radar lights up … Continue reading