From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our CEO, Lisa Maier, discusses the recent Target Marketing article, “How to Use Process-Level Value Proposition (and Why It’s Essential to Customer Lifetime Value)” by Daniel Burstein with Marketing Sherpa.
This article points out the obvious, but isn’t it true that what is in front of our faces is what we often miss? I had not heard of the Marketing Sherpa work on the Four Essential Levels of Value Propositions, which are 1) Your primary value proposition, 2) your prospect-level value proposition, 3) your product-level value proposition, and 4) the subject of this piece, your process-level value proposition. Continue reading “Blog Abstract: How to Use Process-Level Value Propositions”