SEO: Rankings Are Not The End All

On the surface it always seems better to be on top. We want to win, to be the best, and having our business highest ranking on the search engine results page feels great. But remember why you created an online presence in the first place: Leads and conversions. You want quality contacts that generate revenue. Having a high ranking keyword is great if it brings you to your goal. However, there are other things to consider.

In The One Mistake That Many CEOs Make About SEO, this problem is identified. The fact is, the top position is only as good as the performance of that keyword. SEO is about finding keywords that generate a ROI (return on investment). If a keyword has a good ROI, it’s a priority keyword. However, it if doesn’t, then reconsider insisting that keyword be top ranking, even if it is a relevant term in … Continue reading

Search Engine Marketing: Improving Your Quality Score

Quality score is a grade or rating you receive from search engines that represents how relevant the relationship is between your keywords, content, URL, and the user experience as shown by the click-through rate. A good quality score can lower your costs and increase your exposure. Why?

Well, think of it this way. A user types in a keyword in the search engine, and the search engine results page includes your ad. If there is a close relationship between the keyword, your ad and your landing page content, the user will likely find what they want when they visit your site. But if the relevance or relationship is poor, the user may visit your site and not find what they want. Getting irrelevant results can cause this user to go to another search engine next time.

In a nutshell, quality scores are used by search engines to provide a measurement … Continue reading

Do You Know Someone Who Has Been Affected by Epilepsy?

In 2001, a young man by the name of Paul Schmidt experienced his first epileptic seizure. He was 15 years old. He was diagnosed with juvenile myoclonic epilepsy. For six years Paul fought the good fight to lessen or eliminate the seizures, from taking various medications and in 2007 a surgery where a device was implanted into his brain. But these treatments failed. In 2008, Paul died from SUDEP. This is a when a person, otherwise healthy except for their epilepsy, experiences sudden death. Paul was 22 years old.

Why share this tragedy? As a result of stories like Paul’s, parents of children with epilepsy have joined forces with the nonprofit organization, CURE, Citizens United for Research on Epilepsy. CURE is committed to raising both awareness and money for epilepsy research. Paul’s loved ones are doing their part, and you can help.

Paul’s family holds an annual event every autumn … Continue reading

Will You Be Ready For the Fall Selling Season?

The lazy days of summer are fast coming to an end.  Vacations are just about over, the kids will be returning to school…in short, it is almost time for the autumn selling season.  The question is: will your business be poised to capture a burst of year end revenue growth?

If not, August is time for you to roll into action.  If you have been considering a website revitalization, now is the time to act.  Did you know that the average person gives you only about eight seconds to capture their interest once they’ve landed on your website?  And, over 40% of people say they will not do business with a company that does not have an internet presence?  Even more interesting, a study by the preeminent Forrester Research indicates that a website redesign can yield a Return-On-Investment of anywhere from 70-500 percent!

Once you have a web destination … Continue reading

The Search Engine Marketing Dictionary & Primer – Part 2

This is the second part of our series, which attempts to help clear up the world of search engine marketing.  There are many words, terms and acronyms used in the SEM industry. We want to make sure you understand you marketing program and make the best decisions possible about how and where your money is best spent.

  • Bid – The upper limit an advertiser is willing to pay the search engines for a click.
  • Bounce Rate – When a visitor visits a single page of a website without continuing on to another page of the website. For single page landing pages this is usually higher than on multi page websites.
  • Brand – A name or a symbol that is associated with a company or product.
  • Branding – When an advertiser attempts to create an association between a phrase or symbol and a company or product.
  • Clicks – The number of
Continue reading

Keeping Your Customers In Mind During Website Development: An Introduction

Awhile ago, I wrote about the foundational elements of building a strong online presence.  One of the three major components is a powerful website.  I define a powerful website as one that actually accomplishes its purpose quite well.  Operatively, then, a website must have a purpose.  Putting on my MBA hat for just a moment, I would like for all websites to have a ‘measurable’ purpose.  The world of qualitative assessments is fine if you are choosing a piece of art, but in the world of websites that either work or do not work, quantitative is key.  So, please, let’s define a quantitative purpose.  Of course, the one that immediately comes to mind is either direct revenue impact OR a leading indicator of revenue impact. Online sales.  Phone calls.  Form completions. Coupon downloads. You get it.

With that as my “obvious” starting point, I look out into the world of … Continue reading

Newly Completed Sites

  • Hello world,

    It has been a blessedly busy couple of weeks here at LD. As a result of our awesome sales people, we are staying quite busy with exciting new websites, SEM programs, and other projects. Check out some of our recently completed sites and let us know if you think we improved on the originals. These are all redesigns of existing sites so you can compare the old and the new. (In my personal, unbiased opinion, I think they are great!)

    Case Study – Fireworks Retailer

    Case – Business Telephone Provider

    Case – OTC Aspirin Product

    Case – Tanning Salon

    More website design and revitalization case studies coming soon!

  • Continue reading

    The Search Engine Marketing Dictionary & Primer (part 1)

    In the world of search engine marketing there are many commonly used industry terms that are confusing to many outsiders. Whether you are beginning a new paid search program, or have had one for years, you should arm yourself with some basic information. This knowledge will help you make informed decisions as well as make the conversation you have with your PPC manager much more productive. To help demystify your program we have compiled the Search Engine Marketing Dictionary and Primer.

    • 301 Redirect – A tool that allows webmasters to tell search engine crawlers that a page has moved to a new location permanently. It is also useful in canonicalization.
    • 404 Error – An automatic response that is built into a server that tells users that a page cannot be found. This usually occurs when a user arrives at a non-existent page by clicking on a bad link or typing
    Continue reading

    Just because you built it, doesn’t mean they’ll come.

    Simply building a website will not assure you success online. Your site must be accessible to your ideal market. Online, this includes both people and machines. It’s the search algorithms that manage traffic, and the individuals that respond to your offerings. The unfortunate truth is that many companies which design their own website tend to create sites that are inaccessible to their online community, either by neglecting search tactics, or by writing without consideration for their true target audience. Without copywriting that integrates internet marketing strategies and targeted language and tone, your site will not generate quality leads for your business.
    Accessibility
    In order for your website to bring you quality leads, build customer loyalty, and help your business succeed, you must first be found. Being found by the right clients involves pleasing both them, and the search engines. This means designing the site right from the start thinking of … Continue reading

    Market, Market, Market!

    Are you trying to figure out how to get more customers for your business? You keep spending money and trying different things but nothing seems to work. The answer…keep persistently trying to contact people online, offline, above the line, below the line…did you know that you have to reach 3-4 times more people and leave an impression 7-9 times before you establish a relationship and close! Now that is a lot of people and a lot of impressions. You might ask yourself, how am I ever going to do that? You need to reach out to thousands of people just to get to your top 100 prospects that you communicate with in conversation. The answer is the INTERNET!! Businesses will not thrive, let alone survive without using the internet for marketing. It is the most essential channel of media distribution today, mission critical. Talk about affordable, there is so much … Continue reading