3 Tips for Improving Your Customer Retention Process

Most business owners know the cost of acquiring a new customer is much higher than retaining a current one. But just in case you need some convincing, here are a few statistics from Leading on the Edge of Chaos by Emmett C. Murphy and Mark A. Murphy.

1. Acquiring new customers can cost five times more than satisfying and retaining current customers.

2. A 2% increase in customer retention has the same effect on profits as cutting costs by 10%.

3. The average company loses 10% of its customers each year.

4. A 5% reduction in customer defection rate can increase profits by 25-125%, depending on the industry.

5. The customer profitability rate tends to increase over the life of a retained customer.

Those numbers are pretty astonishing and they point out just how critical it is to spend time improving your customer retention process.

Happy customers are active customers

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Website Design – Form and Function

Form follows function – that has been misunderstood. Form and function should be one, joined in spiritual union. Frank Lloyd Wright, 1908

Frank Lloyd Wright, a renowned American architect, couldn’t have possibly known back in the early twentieth century when he spoke those words that we’d still be following this mantra in the early twenty-first century and applying it to web design.

But, what was true then is still true today. A website needs to be very functional and look good. This is more difficult than you would think. If you’ve spent any time surfing the web you have most certainly seen websites that have great looking flash intros and graphics but you were unable to find the information you were looking for. But then again, studies have been done that track web reader’s eye movement and they prove our eyes are attracted to images so you cannot ignore the … Continue reading

Best Practices for Email Marketing

If you’ve spent any time researching how businesses are using email marketing you may be confused. This is because you will find differing opinions on how often email should be sent, how the email should look, and what day of the week and time of day it should be sent. Through trial and error, email marketing tactics have been refined based on the preferences of customers. But customers differ from industry to industry so your email marketing needs to be modified depending on your customers.

But what is perfectly clear is that email marketing is very effective for directly communicating with your customers. People read email. Moreover, people use email to share relevant information within their social network. A study done in September, 2010 by Chadwick Martin and Bailey shows that close to half (49%) of consumers share content online at least once per week, with the vast majority sharing … Continue reading

Authors Can Write?

One area we’ve seen increased activity when it comes to Online Marketing is with authors, both established and burgeoning. The Internet is a great place to get your creative work known, build your reader base, and get noticed from publishers who can help you succeed in the off-line world. To get started, an author must let go of the idea they much be published by a large publishing firm, and embrace a trend that has grown over the last 5 years: self-publishing.

Self-publishing is one of the best ways to start getting your voice know; options include publishing free material or charging for full works. The mediums for self-publishing include blogging, social media, fee-based eBook distribution, and eReader distribution.

The Blog

A well-designed blog is a place where authors can not only discuss what they are working on and offer samples of their work, but also becomes the launching pad … Continue reading

How To Exceed Your Goals

When a Los Angeles specialty medical practice came to us asking about this “Internet Fad”, we took seriously their request. Having used direct mail and Yellow Pages in the past, this clinic was looking for a way to engage new clients and continue building their business.

The Challenge

We were given a 30-day challenge, with just over $1,000 to spend to develop a marketing program that would garner 5-7 new patients. Given the nature of the practice, we were to target potential patients within driving distance of 4 practice offices.

Though this challenge was tough, we knew this was an achievable challenge.

The Method

Developing 4 highly targeted pages, we launched a Search Marketing campaign through Google and Yahoo!. We then implemented an aggressive campaign to span the 30 day challenge. Through monitoring and regular optimization, we were able to produce more than successful results.

The Impact

Over this 30 … Continue reading

Can You Predict The Future?

Can you tell what 2011 has in store?

While we don’t have a crystal ball telling us exactly what’s going to happen and when, we do have market trends and analysis to give an idea of what’s coming in 2011. Overall, this is going to be an exciting year, and here are some things we agree you should be watching for and looking to incorporate in your marketing strategy:

  1. Mobile Marketing. You’ll notice in the article Go Mobile in 2011 that the statistics of mobile adoption continues to increase at an exciting rate. During 2011, we’re going to see more business effectively developing their mobile websites, targeting the mobile user rather than the desktop user. With this, you’ll see an increase spend in direct marketing in mobile channels. Do you have a mobile website ready to take on the challenge?
  2. Social Media Comes of Ages. There is a time when
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Will You Swap Links?

Link building is an integral piece of any solid SEO campaign. When you consider links make up about 42% of what determines where a site shows up in Search Engine Rankings, this is a factor you simply cannot afford to ignore.

One link building strategy is Reciprocal Link Building, otherwise known as link swapping. If you are the admin listed on a website, then you are sure to have received a request to place a link on your site in exchange for a link back. The universal question to SEO newcomers is: Should I do it?

What Does Yoda Say?

Ok, so the Search Engines may not be Yoda, but it’s important to know how they regard reciprocal links. Here’s what is listed on Google’s Webmaster Central:

…some webmasters engage in link exchange schemes and build partner pages exclusively for the sake of cross-linking, disregarding the quality of the

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What about Facebook?

If you’ve been watching any portion of popular media lately, there are two important things you’ve recently seen with regard to Facebook:

  1. The Social Network, story of Mark Zuckerburg and Facebook, won 4 Golden Globes
  2. Facebook was the most visited site in 2010, outranking Google.

Why all the hubbub about this place where people play games and connect with old college friends?

Facebook Is More Thank Social Nonsense

Social Networking has often been looked at as a waste of time where people gripe about work and life, or play games and other unproductive activities. When we look at the potential impact Facebook offers to businesses, here are some vital statistics you should know:

  • Facebook currently boasts more than 500 million users worldwide, about 70% in the United States
  • About 50% of Facebook users log on in any given day (that’s roughly 175 million in the US)
  • The average user has
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Does Net Neutrality Make a Difference to Your Business?

Net Neutrality aims to keep the Internet “free and open”.

At the end of December, the FCC voted to adopt the “Net Neutrality Rules”, beginning the process of giving some regulation to how the Internet works in the United States. While this is expected to be debated in Congress as to its appropriateness and may be overturned, it is important to understand exactly what it is and how it’s going to impact businesses across the county.

What Exactly is Net Neutrality?

Net Neutrality is primarily aimed at Internet Service Providers (ISP’s) in order to keep the Internet “free and open”. PC Magazine published a great article about what the overarching rules for ISP’s is:

…the FCC did provide an overview of what’s included in the order and it breaks down to three high-level rules: transparency; no blocking; and no unreasonable discrimination.

Transparency: The transparency requirement basically requires broadband providers –

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Go Mobile in 2011!

As you sit down to map out 2011 goals for your business, consider this: The adoption rates of smart phones and other 3-G technologies are some of the highest ever seen.

This growth means many customers and prospective customers can no longer be counted on to view your website from a desktop or laptop browser; instead they may be viewing your website on their mobile devices. Since it is probable your browser-based website does not render correctly on these mobile devices, working with companies like LocalDirective can help you get an affordable mobile presence and a marketing plan to harness this incredible opportunity.

The mobile web is continuing its explosive growth of more than 2000% in the last 2 years. And these high end mobile devices, such as iPhones, Androids, Palm and Blackberry, are an ideal platform for advertisers since consumers carry their network-enabled smart phones at nearly all … Continue reading