Actionable Marketing in Minutes Podcast

Get ready to rev up your marketing engines.

Are you an executive with too much to do and not a clue on how to apply strategic steps to get your business noticed online? Struggling to find where your customers are? Not sure who you should target and on what social media platform?

Wonder no more. Actionable Marketing in Minutes Podcast has arrived.

Our goal is simple. Create short, actionable and meaningful online marketing podcasts that puts you in the driver seat. We share with you what's important and what to focus on so you can carry out a sensible plan that works.

We understand that your bottom line is to achieve results and each weekly topic we tackle will reflect just that.

No more asking that 17 year old kid how to work on the Twitter. You'll gain the basic knowledge you need to carry on the social conversations with ease to give your company online exposure.

Since the growth of search engines, social media platforms and online mobile apps, you can no longer afford not knowing what to do. You must forge ahead by applying tactical strategies and tips that will put you toe to toe with the best of them.

Let's get started now.


Ep. 146 – Artificial Intelligence in Marketing with Metricsflow

social media is about building community

LocalDirective is working on a project that we are really excited about.  We aren’t quite ready to announce it yet, but we wanted to go ahead and introduce a new concept – the blogsite.

Definition: Blogsite

The term “blog” is a short version of “weblog” which is an ongoing, frequently updated chronicle of information and links.  Blogs were meant to allow for quick and easy publication of information. This is different than the traditional website. Updating a website requires technical skills which meant that the process to publish information was slower. However, the power and abilities of a website allowed for robust, interactive delivery of information.  A blogsite is a combination of the blog and website where the delivery of information was fast and easy while still maintaining the power of a website.

Our Mission

We were approached by a company that wanted to create a community of like-minded people … Continue Reading

Ep. 145 – Review Management Case Study with 16th Street Dental

Power of Review Management by DirectiveGroup podcast banner

If you are an executive at a company that is looking to significantly improve the performance of your marketing programs, things could radically change for the better in a relatively short amount of time through new technology-based marketing tools that make use of Artificial Intelligence (AI). What’s more, our solution is cookie-free, it is not challenging to implement, it is not expensive, and it doesn’t take a long time to begin seeing results. Say what?

The basics: AI, or machine learning, uses powerful technology to sift through mountains of data to find patterns (learn) that are associated with specific outcomes, which – for many companies – are greater conversions. As a result of this learning, marketers and strategists can pare down and focus their efforts to deliver precise and specific digital content – at the right time in the right place in the sales process – that will lead to … Continue Reading

Ep.144 – Power of Review Management

Power of Review Management by DirectiveGroup podcast banner

The search marketing industry has become highly competitive with businesses vying for top rankings in the search engine space. It has become imperative to optimize your site with targeted keywords, using the best image alt tags and implementing the correct h1-h2 for higher conversion rates & SEO success. There are some marketing pundits who have sounded the death knell on keywords but the fact is that the relationship between keywords and search ranking has merely become more ‘complicated’ because Google has changed the way it collects data about a site. There is a shift of focus from black hat practices like stuffing keywords in pages and links to techniques like keyword interpretation, use of long-tail keywords for search visibility. If you know more about onsite optimization considerations you can implement them to differentiate your website from others and improve search rankings.

Keyword Placement Matters More

Ep.143 – Fundamentals for Powerful Inbound Marketing Strategy

Banner for DirectiveGroup marketing podcast episode 143

There is a very interesting article on Forbes by Greg Satell about the correct way to do content marketing. He made some arguments for moving from the general “content” concept to the mindset of “becoming a publisher.” He also talks about defining your mission and making it a priority to hold attention rather than just grab it. Finally he ends the article recommending we create as much value as possible and focus on content skills rather than content strategy.

You can check out the entire article, “How to do content marketing right.

What do you think about his ideas and more importantly will they work for your business?

How To Do Content Marketing Right

Content is hot!  What used to be a relatively small cadre of bloggers and YouTube enthusiasts has become a major marketing arena.  There is a slew of specialist agencies producing branded content and major

Continue Reading

Ep.142 – When Was Your Last Marketing Audit?

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  • Hello world,

    It has been a blessedly busy couple of weeks here at LD. As a result of our awesome sales people, we are staying quite busy with exciting new websites, SEM programs, and other projects. Check out some of our recently completed sites and let us know if you think we improved on the originals. These are all redesigns of existing sites so you can compare the old and the new. (In my personal, unbiased opinion, I think they are great!)

    Case Study – Fireworks Retailer

    Case – Business Telephone Provider

    Case – OTC Aspirin Product

    Case – Tanning Salon

    More website design and revitalization case studies coming soon!

    Related Post

  • Continue Reading

    Ep.141- How To Increase Your Sites Conversion Rate

    From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, Michelle discusses the recent Ragan.com article by Mael Roth.

    The article published on Ragan.com on January 25, A Headline Tactic For Optimal Reach on Social Media and Google Search, does a great job to talking about why headlines are important and how to write a good one.  It’s true that a good SEO headline may not be great for social media and a social media headline is usually not search friendly.  While a great headline is super important for content marketing success, there is more to getting your content noticed than just headlines.  Not to minimize their importance, but headlines are just the beginning (literally and figuratively) of a great piece of content.

    Here are 6 easy things you can do to get started on promoting your value-rich contentContinue Reading

    Ep. 135 – Inbound vs. Outbound Marketing

    This is a great blog post that sets a fabulous tone for 2015, if you are looking to have a year that accelerates your business success. It has been reposted in its entirety from The Sales Blog, by S. Anthony Iannarino.

    Beliefs That No Longer Serve You: If you want to move forward, you have to be willing to shed the old beliefs that you hold but that no longer serve you. It’s difficult to abandon some of your longest-held beliefs. But your beliefs are why you are who you are–and what you are–right now. What part of your life do you wish to be different? Examine your beliefs around this area, and you will find the beliefs you need to abandon and replace with beliefs that serve you.

    And remember, to say you believe something without acting in accordance with that belief is the same as not … Continue Reading

    4 Fundamental Engagement Tactics In B2B Marketing

    From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our CEO, Lisa Maier, discusses the MITSloan Management Review article by Catherine Bailey and Adrian Madden,“ The Five Qualities of Meaningful Work”.

    My roots are in sociology, specifically the sociology of the workplace, and in phenomenology, which includes the exploration of how we make meaning. It is no wonder that I gravitate toward the building of an organization that seeks to be more than an arm’s length transaction for all who engage.

    Here at LocalDirective, we talk about our culture a lot, not just the construction of our culture, but what kind of culture we want to build. To me, work is not really engaging unless it fulfills another deep human need, and that need it to live a meaningful life. I believe that is something we all want, … Continue Reading

    Ep. 133 – Effective Web Design Principles for Usability

    Google Analytics is an amazing tool that every business with a website can take advantage of. This works by collecting data on how your visitors are using your website.

     BUT… simply using this tool blindly will not help you receive any insights into your audience. You need to be able to know what key analytics are related to the operations of your business, and then set goals on the analytics you want your organization to have.

     Listed below are the 7 must have metrics for Google Analytics that your business needs to track and set goals for:

     Traffic Source

     This metric is all about how people get to your website. Are they typing in your domain directly into the browser? Have they been referred to your website from another website? Maybe it was from a social media channel? Or they found your website based on your specific Ad Words.

     It … Continue Reading

    Ep. 130 – 3 Ways To Gain More Instagram Followers

    social media is about building community

    LocalDirective is working on a project that we are really excited about.  We aren’t quite ready to announce it yet, but we wanted to go ahead and introduce a new concept – the blogsite.

    Definition: Blogsite

    The term “blog” is a short version of “weblog” which is an ongoing, frequently updated chronicle of information and links.  Blogs were meant to allow for quick and easy publication of information. This is different than the traditional website. Updating a website requires technical skills which meant that the process to publish information was slower. However, the power and abilities of a website allowed for robust, interactive delivery of information.  A blogsite is a combination of the blog and website where the delivery of information was fast and easy while still maintaining the power of a website.

    Our Mission

    We were approached by a company that wanted to create a community of like-minded people … Continue Reading