Actionable Marketing in Minutes Podcast

Get ready to rev up your marketing engines.

Are you an executive with too much to do and not a clue on how to apply strategic steps to get your business noticed online? Struggling to find where your customers are? Not sure who you should target and on what social media platform?

Wonder no more. Actionable Marketing in Minutes Podcast has arrived.

Our goal is simple. Create short, actionable and meaningful online marketing podcasts that puts you in the driver seat. We share with you what's important and what to focus on so you can carry out a sensible plan that works.

We understand that your bottom line is to achieve results and each weekly topic we tackle will reflect just that.

No more asking that 17 year old kid how to work on the Twitter. You'll gain the basic knowledge you need to carry on the social conversations with ease to give your company online exposure.

Since the growth of search engines, social media platforms and online mobile apps, you can no longer afford not knowing what to do. You must forge ahead by applying tactical strategies and tips that will put you toe to toe with the best of them.

Let's get started now.


Ep. 145 – Review Management Case Study with 16th Street Dental

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Did you hear the news? On August 1st, 2012, you will be able to use Google’s latest product, the all new Google Analytics Content Experiments. You may be wondering why you should care. Well, if you have invested any money into the development of a website, SEO, Social Media Marketing, or Paid Search Marketing, you want to make sure your investment was not in vain. The Content Experiments tool will help to increase the probability of conversions that result in more sales from your website. After all, isn’t increasing revenue the reason you made the initial investment?

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Ep.144 – Power of Review Management

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Your brand identity is extremely important to ensuring the long term viability of your business.Can you fill in the blanks? What about identifying the brand it goes with?

Oh I wish I were an __________  _________ wiener; that is what I’d truly like to be. For if I were an __________  _________ wiener, everyone would be in love with me. (need help, watch this)

How about this one?

I am stuck on ________ _____, because ________ ______’s stuck on me. (need help, watch this)

Last one:

Plop, plop, ______, _______, oh what a ____________ it is. (need help, watch this)

These have been driving me crazy as of late. Not because I really mind the jingles or the songs. On the contrary, I have been singing some of these with my 6 year old son as of late, especially the Oscar Mayer ones, they’re just plain fun. No, these have been driving me crazy because it emphasizes something many companies have … Continue Reading

Ep.143 – Fundamentals for Powerful Inbound Marketing Strategy

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Now that we’re fully through Q1 2011, research has been completed to point toward what will very likely happen the rest of the year in search marketing. We’ve spent considerable time the last couple weeks discussing Social Media Marketing and Mobile Marketing, and the results published from SEMPO confirm that focus.

While paid marketing in Social Media is still burgeoning , research is pointing toward more spending ($19.3 Billion to be exact, a 16.3% increase over 2010) this year. With that increased spending, we’re also seeing a trend toward more spending in social media outlets and mobile marketing.

Don’t Rush Out The Door Yet

Trends are a great gauge for what channels may need your attention. However, paid Social Media campaigns are still relatively new, and demonstrative ROI is still being studied. Companies are spending more in these arenas, which means if it’s not even on your radar, it should … Continue Reading

Ep.142 – When Was Your Last Marketing Audit?

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Business owners understand that customers need to find them in order to use their services or purchase their goods, but oftentimes the scope of this is not well understood. You need a phone number so people can contact you – that makes sense. You need an email address for people to email you, and you need a website for people to find your services on the internet. In this day and age, that isn’t enough though. When a user has a problem, they more than likely are not going to search for your brand; they are going to search for “24 hour plumbers in Louisville”. Knowing what and how users are going to search will give you a leg up in your internet marketing efforts. Here are some quick tips on how to make your brand more visible online:

1) Keep your website up to date

Ep.141- How To Increase Your Sites Conversion Rate

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The answer may surprise you, especially coming from a strategic full service digital marketing agency.  How do companies bridge the gap between the real world and the virtual world?  How do they capitalize on the best of both worlds?

Lafayette IndianaToday’s buyers, whether B2B or B2C are more than 65% of the way through the buying process before they seek out a company or sales person to speak with.  They are definitely in control of their buying journey consuming lots of digital content, participating in social networks, attending conferences, events and trade shows.  How do you assure you stand out and gain mind share?

Let’s talk about trade shows…

They have become so very expensive, at a time when marketer’s need to show a strong return on investment (ROI).    It’s not only the fees for the trade show, the price of the booth, the collateral, travel, hotels, meals and most of … Continue Reading

Ep. 135 – Inbound vs. Outbound Marketing

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Many people do Internet Marketing these days, there are hundreds of SEO agencies and DIY CEO’s that are trying to increase their internet presence. If you search for “SEO tips” you will find a deluge of information, both good and bad, about how to do SEO. There are also several things that are apparent for a seasoned SEO expert, and some things that aren’t. Sometimes SEOs are so focused on performance and inbound marketing that they forget some of the little things, like proper pagination.

What is Pagination?

Pagination is a way to enumerate the content on your site and make it easier to archive content for both users and search engines.  If you have ever looked at the bottom of a Google search, you are familiar with pagination:

 

 

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4 Fundamental Engagement Tactics In B2B Marketing

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It comes to no surprise to us here at LocalDirective, but a recent survey shows that Search (people using search engines like Google, Bing,
and Yahoo to find information) continues to dominate the list of ways that adults find what they need. According to the results of a new survey from the Pew Internet and Life Project, Search is used by 92% of online adults with 59% use search on a typical day.

The Results Are In

Pew began tracking online behavior in 2002 and Search has been at the top of the list since the beginning. What is surprising to some is
that the birth of social media and mobile devices has done little to impact these results. That is not to say that the growth of these online channels hasn’t made a dent in online activity; it certainly has! But in terms of how people spend their … Continue Reading

Ep. 133 – Effective Web Design Principles for Usability

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Technology has played an important role in transforming the manufacturing industry. The most common question every business faces is when they should invest in technology and where they should invest. Investing too early or too late in technology can prove non-productive for your business. Also, often you get overwhelmed by the various technology offerings available and the value addition provided by these offerings. Every offering often has unique features which provide a varied value addition to your business. From a business stand point, timing the technology investment and choosing the right avenues to invest play a vital role in maximizing the ROI from technology investment. Here are few indicators which could help you in timing your technology investment.

Scalability Issues

The most important indicator for any business to invest in technology is the scalability issues it comes across. Managing the existing resources and attaining the optimal output using the existing … Continue Reading

Ep. 130 – 3 Ways To Gain More Instagram Followers

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A few weeks ago I found myself annoyed with noise–the noise of the road, the hum of the electricity in the house, the wind aggressively hitting the wind chime… the noise of other people. And it got me to thinking about all the “noise” we deal with on a daily basis.

I am no luddite. In fact, I love technology – I embrace the conveniences it brings. I make my living from bringing technology into other people’s lives.

Yet, I think we have forgotten how to be silent. I forget sometimes at least. And I need to be reminded that less is very often more.

Last weekend I went camping with my 8 year old and a dozen other cub-scouts and their parents, and was struck by how quiet it was at night and into the next morning. It was truly joyous. We had no electronics and it was dark, … Continue Reading

Ep. 129 – Effective Web Design Principles

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How complete is your integrated marketing strategy? Does it stop once you get your consumers to the shopping cart or once your consumers submit a form? How important is it to include strategic tactics that follow the consumers through until the sale is made?

As a marketer, I often use my purchasing experiences as an opportunity to gain insight on how I can improve results for my clients. Today, I’m going to share a recent experience I had. This is a perfect example of how easy it is for companies to lose sales even when they have implemented a well thought-out marketing plan.

In this article, you will find 4 valuable tips to get customers in your sales funnel as well as 4 common mistakes companies make that loses the sale. As a bonus, you will also gain insight on marketing tactics you can start using to attract customers … Continue Reading