Actionable Marketing in Minutes Podcast

Get ready to rev up your marketing engines.

Are you an executive with too much to do and not a clue on how to apply strategic steps to get your business noticed online? Struggling to find where your customers are? Not sure who you should target and on what social media platform?

Wonder no more. Actionable Marketing in Minutes Podcast has arrived.

Our goal is simple. Create short, actionable and meaningful online marketing podcasts that puts you in the driver seat. We share with you what's important and what to focus on so you can carry out a sensible plan that works.

We understand that your bottom line is to achieve results and each weekly topic we tackle will reflect just that.

No more asking that 17 year old kid how to work on the Twitter. You'll gain the basic knowledge you need to carry on the social conversations with ease to give your company online exposure.

Since the growth of search engines, social media platforms and online mobile apps, you can no longer afford not knowing what to do. You must forge ahead by applying tactical strategies and tips that will put you toe to toe with the best of them.

Let's get started now.


Ep. 146 – Artificial Intelligence in Marketing with Metricsflow

Do you think maintaining a presence on social media is completely a waste of time because you are running a non-profitable business? If yes, then you need to give it a second thought. Whether you’re into a profitable or non-profitable business, social media has something to offer for everyone. It suits all kinds of business models and gives them an opportunity to take the maximum benefits of it. So, why there is a misconception that social media is not made for non-profitable businesses?

All problem lies in figuring out the differences between these two models, however, in reality, both the models should follow the same approach when it comes to promoting their business on social media networking sites. Below are the 5 major reasons explaining why it is worth for non-profitable businesses to invest time & efforts in social media platform.

Social Media is Growing Three Times Faster than Email Continue Reading

Ep. 145 – Review Management Case Study with 16th Street Dental

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Below is a shared viewpoint stimulated from a piece by an industry contributor. Here, content writer and project manager, Bobbi Parke, discusses the article, “The Psychology of Color in Marketing and Branding” by Gregory Ciotti, Marketing Strategist and Contributor at Entrepreneur.com http://www.entrepreneur.com/article/233843

colorPencilsAs a project manager, I am on a constant quest to increase my knowledge as to what makes for the most successful websites. I’ve been on a color exploration for quite some time now.

I found this article and others like it to be quite interesting because in my experience so few people take into consideration the intangible. The intangible includes just about anything we cannot see and is oftentimes unquantifiable.

As I research the importance of color – specifically in regards to website design – I find this to be the case with the study of color, too. There exist many contradictory findings and theories within the … Continue Reading

Ep.144 – Power of Review Management

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baby panda

In case you haven’t heard, the Panda 4.0 update went live earlier this week. It is possible that you didn’t notice any volatility in your rankings or traffic; Matt Cutts suggested that this update will be gentler than previous updates and should lay the groundwork for softer updates in the future.

So, an update hit, but what does that mean for you? If you are following best practices and focusing on your users and audience, probably nothing. Panda has cut a swath through low quality, spammy content and helped prop up quality content creators.  Google has continuously said that if you focus on content and your users, you have nothing to worry about.

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Ep.143 – Fundamentals for Powerful Inbound Marketing Strategy

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From time to time, LocalDirective team members will share their views on a provocative or otherwise thoughtful piece found as they research. Here, Bobbi comments on an article posted on Entrepreneur, Are You a Leader or a Follower?

Leader steers the direction
Leader steers the direction

As one who has had many managers throughout her career, I must say, not many have impressed. When I came across this article, it stimulated a little reflection.

I have worked at LocalDirective for only six months, and recognized almost immediately this place is like none other. Personal excellence is not only expected, it is the norm. The bar is set very high and everyone strives to reach it, both individually and as a team.

As I read this article, which pointed out that you don’t have to be in a leadership role to be a leader, I realized everyone at LocalDirective is a leader. It’s either … Continue Reading

Ep.142 – When Was Your Last Marketing Audit?

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Google is always up to something and let’s just say Google is at it again. This time the changes affect local businesses and how customers find and interact with you.  Google Places has officially been retired and the new and improved Google Plus Local is taking over, but the main question on everyone’s mind is how does this affect Local Businesses in the future?

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Ep.141- How To Increase Your Sites Conversion Rate

While search is always considered as a great way for reaching as many visitors as possible, Facebook is also an effective way for attracting the audience who are interested in buying the products and/or services you’re offerings, however, they may not be aware that you exist there.

Facebook ads are generally used for B2C purposes, but you can run B2B ad campaigns to achieve the growth of your business, as those ad campaigns have also started performing well on this social networking website. Running an ad campaign on Facebook is an excellent way for bringing your brand in front of your target audience, helping you to expand your business visibility and increase the ROI.

Wondering how to generate quality leads with B2B Facebook ads? Look at the below given points:

Lookalikes

Despite the business you’re mainly involved into, lookalike target audience is likely to perform better and exceptionally well than … Continue Reading

Ep. 135 – Inbound vs. Outbound Marketing

Today’s society tends to be visually oriented. People’s eyes are drawn to images before text. Think about when you are viewing a webpage, and you’ll realize your eyes instantly go to the image on the page before reading the text. Technology has made it commonplace for images, videos etc. to be placed on websites and mobile apps. Multimedia content consumption is eclipsing text-based content at a rapid rate. Therefore, a business can enhance business development efforts and enrich its brand by using images on all online platforms, from websites, to mobile, to paid advertising, and particularly, for social media marketing efforts.

Here are a few interesting facts that were published on MDG Advertising’s website about how using images can be beneficial:

  • 94% more views are attracted by content containing compelling images than content without images.
  • 67% of consumers consider clear, detailed images to be very important and carry even more
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4 Fundamental Engagement Tactics In B2B Marketing

A lot of content has been written about various skillsets good leaders possess. The Internet is chocked full of opinions from just about everyone. Millions of dollars have been made from the sales of hundreds of thousands of books on this topic.

Briefly, a few online opinions I stumbled upon include: be fearless and inspirational, use vision and values, create the right culture, listen, remain visible, be authentic and transparent, learn from failure, etc.

In preparation for this blog, I knew I did not want to follow the pack and add to the litany of titles, such as 9 Characteristics of an Epic Leader or 8 Top Characteristics of a Great Leader. I did not want to focus on the capabilities and competencies of a great leader. Maybe that is a blog to be written on another day. Today, I wanted to focus more on what is behind those … Continue Reading

Ep. 133 – Effective Web Design Principles for Usability

The success of your business is reliant upon the interdependent roles of strategy, marketing and technology. However, a few common questions need to be answered prior to outlining the interrelation between these three parts: Should technology drive the strategy or should strategy define the technology? What role does marketing play in choosing the technology for the business? Should I change my business process to fit the best-selling software product in the market? It is often in this web of uncertainties that a business gets stuck and in an attempt to find an easy way out, goes wrong with the implementation.

The relationship between these three critical areas is often perceived to be linear in nature. This eventually leads to treating these three parts as islands among which the information flow is generally unidirectional. Oftentimes, you may end up giving more preference to one area over another which would leave a … Continue Reading

Ep. 130 – 3 Ways To Gain More Instagram Followers

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By now you must be asking yourself, how can I integrate these online platforms into our marketing, in order to reach my growing target audience, Millennials? Wonder no more. We’ll walk you through how to get social so you can focus more on the increase of your business.

As you’ve previously learned, in, what you need to know, it is extremely important to reach out and communicate with this Millennials demographic while they are still in their youth,  to help cement a connection that is certain to mature as they age. By establishing a brand advocacy now, you’ll help keep the business of tomorrow’s affluent consumer, Millennials.

Social media allows this generation to explore, create and share their interests with a growing network of friends, family and even strangers, and that’s an appeal that has kept this new communication platform a hot commodity.

Where To Be Seen

It is … Continue Reading