Kickstarter reports 327,800+ projects have been posted on their platform, and about 117,000 of them have been funded. Yet, the difference between crowdfunding success and failure isn’t just about getting funded—it is in exploring and implementing the steps that go into a campaign—and the value that comes out of that experience for a small business or entrepreneur is priceless.
A carefully thought out and well-executed crowdfunding plan – a “marketing plan” — can mean all the difference. There have been a few notable examples of crazy, spontaneous things that got funded – remember the potato salad Kickstarter? Supporters really gave $55,492 for one man to make potato salad! But that is a rarity. Most campaigns that raise any significant money do so because a lot of time, effort and creativity went into the plan, and then a lot of time and effort went into the execution of that plan.… Continue Reading