Crowdfunding & The Value of Preparedness

Kickstarter reports 327,800+ projects have been posted on their platform, and about 117,000 of them have been funded. Yet, the difference between crowdfunding success and failure isn’t just about getting funded—it is in exploring and implementing the steps that go into a campaign—and the value that comes out of that experience for a small business or entrepreneur is priceless.

A carefully thought out and well-executed crowdfunding plan – a “marketing plan” — can mean all the difference. There have been a few notable examples of crazy, spontaneous things that got funded – remember the potato salad Kickstarter? Supporters really gave $55,492 for one man to make potato salad! But that is a rarity. Most campaigns that raise any significant money do so because a lot of time, effort and creativity went into the plan, and then a lot of time and effort went into the execution of that plan.… Continue Reading

Looking For Funding For Your Fledgling Business? Check Out New SEC Crowdfunding Options.

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our CEO, Lisa Maier, discusses the recent Venture Beat article, “U.S. SEC approves new crowdfunding rules,” and the Entrepreneur article, “The SEC’s new 685-page crowdfunding rules: What you need to know.”

CrowdFunding Depositphotos_60823521_s-2015The first article in Venture Beat begins, “U.S. securities regulators approved new crowdfunding rules on Friday, allowing start-up companies to raise money from mom-and-pop investors over the internet. Private companies were previously allowed to solicit only accredited investors – those with a net worth of at least $1 million, excluding the value of their homes, or annual income of more than $200,000.”

That is enough to whip your head around if you are on an entrepreneurial adventure and are fanning the growth flames of your fledgling start-up. And as an investor who has been held … Continue Reading