Authors Can Write?

One area we’ve seen increased activity when it comes to Online Marketing is with authors, both established and burgeoning. The Internet is a great place to get your creative work known, build your reader base, and get noticed from publishers who can help you succeed in the off-line world. To get started, an author must let go of the idea they much be published by a large publishing firm, and embrace a trend that has grown over the last 5 years: self-publishing.

Self-publishing is one of the best ways to start getting your voice know; options include publishing free material or charging for full works. The mediums for self-publishing include blogging, social media, fee-based eBook distribution, and eReader distribution.

The Blog

A well-designed blog is a place where authors can not only discuss what they are working on and offer samples of their work, but also becomes the launching pad … Continue Reading

How To Exceed Your Goals

When a Los Angeles specialty medical practice came to us asking about this “Internet Fad”, we took seriously their request. Having used direct mail and Yellow Pages in the past, this clinic was looking for a way to engage new clients and continue building their business.

The Challenge

We were given a 30-day challenge, with just over $1,000 to spend to develop a marketing program that would garner 5-7 new patients. Given the nature of the practice, we were to target potential patients within driving distance of 4 practice offices.

Though this challenge was tough, we knew this was an achievable challenge.

The Method

Developing 4 highly targeted pages, we launched a Search Marketing campaign through Google and Yahoo!. We then implemented an aggressive campaign to span the 30 day challenge. Through monitoring and regular optimization, we were able to produce more than successful results.

The Impact

Over this 30 … Continue Reading

Can You Predict The Future?

Can you tell what 2011 has in store?

While we don’t have a crystal ball telling us exactly what’s going to happen and when, we do have market trends and analysis to give an idea of what’s coming in 2011. Overall, this is going to be an exciting year, and here are some things we agree you should be watching for and looking to incorporate in your marketing strategy:

  1. Mobile Marketing. You’ll notice in the article Go Mobile in 2011 that the statistics of mobile adoption continues to increase at an exciting rate. During 2011, we’re going to see more business effectively developing their mobile websites, targeting the mobile user rather than the desktop user. With this, you’ll see an increase spend in direct marketing in mobile channels. Do you have a mobile website ready to take on the challenge?
  2. Social Media Comes of Ages. There is a time when
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Will You Swap Links?

Link building is an integral piece of any solid SEO campaign. When you consider links make up about 42% of what determines where a site shows up in Search Engine Rankings, this is a factor you simply cannot afford to ignore.

One link building strategy is Reciprocal Link Building, otherwise known as link swapping. If you are the admin listed on a website, then you are sure to have received a request to place a link on your site in exchange for a link back. The universal question to SEO newcomers is: Should I do it?

What Does Yoda Say?

Ok, so the Search Engines may not be Yoda, but it’s important to know how they regard reciprocal links. Here’s what is listed on Google’s Webmaster Central:

…some webmasters engage in link exchange schemes and build partner pages exclusively for the sake of cross-linking, disregarding the quality of the

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What about Facebook?

If you’ve been watching any portion of popular media lately, there are two important things you’ve recently seen with regard to Facebook:

  1. The Social Network, story of Mark Zuckerburg and Facebook, won 4 Golden Globes
  2. Facebook was the most visited site in 2010, outranking Google.

Why all the hubbub about this place where people play games and connect with old college friends?

Facebook Is More Thank Social Nonsense

Social Networking has often been looked at as a waste of time where people gripe about work and life, or play games and other unproductive activities. When we look at the potential impact Facebook offers to businesses, here are some vital statistics you should know:

  • Facebook currently boasts more than 500 million users worldwide, about 70% in the United States
  • About 50% of Facebook users log on in any given day (that’s roughly 175 million in the US)
  • The average user has
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Does Net Neutrality Make a Difference to Your Business?

Net Neutrality aims to keep the Internet "free and open".

At the end of December, the FCC voted to adopt the “Net Neutrality Rules”, beginning the process of giving some regulation to how the Internet works in the United States. While this is expected to be debated in Congress as to its appropriateness and may be overturned, it is important to understand exactly what it is and how it’s going to impact businesses across the county.

What Exactly is Net Neutrality?

Net Neutrality is primarily aimed at Internet Service Providers (ISP’s) in order to keep the Internet “free and open”. PC Magazine published a great article about what the overarching rules for ISP’s is:

…the FCC did provide an overview of what’s included in the order and it breaks down to three high-level rules: transparency; no blocking; and no unreasonable discrimination.

Transparency: The transparency requirement basically requires broadband providers –

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Go Mobile in 2011!

As you sit down to map out 2011 goals for your business, consider this: The adoption rates of smart phones and other 3-G technologies are some of the highest ever seen.

This growth means many customers and prospective customers can no longer be counted on to view your website from a desktop or laptop browser; instead they may be viewing your website on their mobile devices.  Since it is probable your browser-based website does not render correctly on these mobile devices, working with companies like LocalDirective can help you get an affordable mobile presence and a marketing plan to harness this incredible opportunity.

The mobile web is continuing its explosive growth of more than 2000% in the last 2 years. And these high end mobile devices, such as iPhones, Androids, Palm and Blackberry, are an ideal platform for advertisers since consumers carry their network-enabled smart phones at nearly all … Continue Reading

‘Tis the Season: Thematic Content Generation

Seated in a not-so-well-known Florida community, Advantage Pet Center decided it was time to start competing with other pet boarding and grooming companies in nearby, better known communities. They came to LocalDirective with one request: help us compete in these markets.

As part of a comprehensive SEO strategy, we launched a blog for Advantage Pet Center and started developing content that would specifically appeal to their audience and help with bringing their Search Engine Rankings (SERPs) higher.

Blogging for SEO

Blogging helps with Search Engine Optimization in two ways:

  1. It creates fresh content to serve the Search Engines, which they love, and
  2. It creates additional links, when done properly, back to the site, increasing the authority of the site itself.

Writing For More Than Links

Search Engines really dislike content that is generated specifically for manipulating SERPs. Rather, they are most interested in delivering quality, relevant results to the user … Continue Reading

Moving Small Energy Businesses Forward

The Energy Industry has been dominated by large corporations for the last 5 decades. However, due to continued legislative development, smaller energy companies are emerging and providing consumers with alternatives to what has “always been”.

One of the primary obstacles facing these companies is developing a brand that can compete with those who’ve been around for years. While this is possible with an unlimited budget, these start-up companies have limited resources to develop the brand recognition needed.

Leveraging the Three-Legged Stool

When it comes effectively developing a brand and creating a buzz about a new alternative for consumers, the “Three-Legged Stool” approach is a great strategy for building a business:

  1. Website – Without an effective website, any Internet Marketing campaign is destined for failure. This means having a website that is not only functional, but is designed in a way that draws a visitor in, aiding in the conversion of
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At LocalDirective We Thank You

Given that next week is Thanksgiving, we at LocalDirective want to express our gratitude for the opportunity to serve you, our clients, in your goals to achieve powerful online marketing results.

At LocalDirective we truly aim to serve you and not just fulfill a function. Our service-focus comes out in several ways:

Speed – We seek to serve you with a speed that is unmatched in our industry. Rather than waiting for a deadline to sneak upon us, we aim to complete projects as expeditiously as possible, at times allowing us to beat our deadlines.

Cost – While part of our focus is speed, another key focus for us is cost. We seek to keep your cost reasonable for the value offered, so you don’t require the budget of a small nation to leverage our services. Rather, we look at the budget you have coupled with your goals, and develop … Continue Reading