92% Of Online Adults Are Using Search Engines – Are They Finding Your Business?

It comes to no surprise to us here at LocalDirective, but a recent survey shows that Search (people using search engines like Google, Bing, and Yahoo to find information) continues to dominate the list of ways that adults find what they need. According to the results of a new survey from the Pew Internet and Life Project, Search is used by 92% of online adults with 59% use search on a typical day. The Results Are In Pew began tracking online behavior in 2002 and Search has been at the top of the list since the beginning. What is surprising … Continue reading “92% Of Online Adults Are Using Search Engines – Are They Finding Your Business?”

Here’s What You Need To Know About Your Website Conversion Rate

In a recent blog post we told you that when measuring the success of your website, you should focus on website conversion. If you have a website, you should be reviewing your website conversion rate, but you won’t find that listed in your analytics program. Rather, it is a measurement that you must calculate. Here’s what you need to know. Website Conversion Is A Critical Measurement Simply put, website conversion is the percentage of visitors who complete the action that your website requests. Your website might purchase a product, or sign up for your newsletter. Each of those types of … Continue reading “Here’s What You Need To Know About Your Website Conversion Rate”

SEM For Sites That Have Organic Ranking Problems

Many websites are created in such a way that it is difficult to get ranked in the search engines without a complete overhaul. Because some websites were created incorrectly, it is extremely difficult to see results from SEO (Search Engine Optimization.) Occasionally these sites even have problems ranking organically for the name of their own business! Without performing an entire website redesign there is one thing that can be done to make sure that the website is seen and can be found in the organic listings, even by existing customers. A good first step in determining if your website’s ranking … Continue reading “SEM For Sites That Have Organic Ranking Problems”

The REAL Secret For Online Marketing Success

Most likely you’ve read a lot of blog posts and articles with titles similar to this one. Chances are they were not-very-well veiled attempts at selling an e-book, a white paper, or trying to get you to join a “mastermind” group. You won’t find any of those things here. We’ll tell you the truth about online marketing success…and it won’t cost you a dime! But first you need to hear the hard truth. Here’s what the online marketing “gurus” won’t tell you… There’s no magic ‘set-it-and-forget-it’ program for PPC. There’s no social network that will get people in your door. … Continue reading “The REAL Secret For Online Marketing Success”

There’s A Blog And There’s A Website…And Now There’s A Blogsite!

LocalDirective is working on a project that we are really excited about.  We aren’t quite ready to announce it yet, but we wanted to go ahead and introduce a new concept – the blogsite. Definition: Blogsite The term “blog” is a short version of “weblog” which is an ongoing, frequently updated chronicle of information and links.  Blogs were meant to allow for quick and easy publication of information. This is different than the traditional website. Updating a website requires technical skills which meant that the process to publish information was slower. However, the power and abilities of a website allowed … Continue reading “There’s A Blog And There’s A Website…And Now There’s A Blogsite!”

If You Are A Business Owner, You Should Be Monitoring Social Media. Period.

As a business owner, you might have invested time and money into research. You might have even paid a reputable research company to give you statistics regarding your customer, your industry, and your competition. It’s always important to gather as much information as possible so that you can make good, strategic business decisions. But, equally important these days is listening to the chatter – also known as talk, gossip, rants, prattle, and anything being said by the community about your business, your product or service, or your industry. A New Imperative: You Must Keep Your Ear to the Ground. Whether … Continue reading “If You Are A Business Owner, You Should Be Monitoring Social Media. Period.”

Hits and Visits Are Nice – But Conversion Is What Matters!

If you have a website, then you should be checking your web analytics.  Web analytics is the collection, measurement and analysis of data for the purposes of understanding how a website is performing. When people first start reviewing their web analytics they typically focus on number of visits and hits. While looking at these numbers will give you an idea of how well you are directing traffic to your site, focusing on the number of hits and visits is not a good way to measure your website’s effectiveness. If you are like most business owners, you developed your website with … Continue reading “Hits and Visits Are Nice – But Conversion Is What Matters!”

Big Hearts for Big Cats

Here at LocalDirective, we are honored to work with some pretty phenomenal businesses and associations. One example of a truly extraordinary organization is Big Cat Rescue. Big Cat Rescue is the world’s largest accredited sanctuary dedicated to caring for abused and abandoned exotic cats.  Big Cat Rescue is located in Tampa, Florida, and its mission is to care for unwanted or injured big cats such as tigers, lions, leopards, and bobcats. Many of the cats in their care are either endangered or no longer exist in the wild. Big cats end up at the rescue for a variety of reasons. … Continue reading “Big Hearts for Big Cats”

Code…QR Code

You may have noticed a new, slightly strange-looking object appearing on ads, flyers, and even on the back of some business cards. It is normally square, frequently black-and-white and similar to bar codes. This is one of the emerging trends in information sharing – the QR Code. What is a QR Code? QR Codes Hold a Wealth of Information A QR Code is similar to a bar code which has been used on consumer goods for many years. Bar codes revolutionized point-of-sale management with its ability to represent data about the product on which it is attached. QR codes are … Continue reading “Code…QR Code”