Search engines are getting smarter and SEOs must do the same. Google started using machine-learning to help process search results and consequently, digital marketing has become a lot more complicated and has forced SEOs to also become marketers.
How does Google use machine learning?
RankBrain is Google’s machine-learning, artificial intelligence system. Its primary purpose is to help sort the search results to give users the best possible answers to their queries. Google’s primary purpose, beyond not being evil, is to make money – it’s a company and companies need to make money. For Google to do that, they need users to continue searching on their engine, seeing ads, and coming back repeatedly. If they want users to keep coming back, they have to give them what they want quickly and with as little friction as possible. That’s where machine learning comes in.
Understanding query intent.
One of RankBrain’s primary … Continue Reading