Cost of Online Review Management

Do you know what people are saying about you online?  Traditional marketing has always known the value of word of mouth marketing.  Today the internet, well, more specifically search engines, has made knowing what people are saying about you even more important than traditional word of mouth marketing.  Why?  Because 88% of consumers trust online reviews as much as personal recommendations.  So, if your reputation isn’t managed well it could be very costly.  And, did you know that what people say about you online impacts your search results?… Continue Reading

Knowing Facebook’s Rules Can Improve Your Business

These days, there are standards for everything. Facebook, for instance, has their own set of community standards and terms of use. These standards are there to protect the consumer and the business. In many ways, it’s intended to police the consumer, putting the kibosh on hate speech and trolling. Luckily, it is to the benefit of business owners and social media managers alike.… Continue Reading

Review Management – The Strategic Foundation for Your Business

Whether you sell to businesses or direct to consumers, local or international, to ensure your business success, you must establish a foundation of customers who believe in your products/services and are willing to share their opinions with others.

Over time your relationship with these customers grows broader and deeper, separating you from your competitors and making it much easier for new customers to choose your business.

This thought process is the foundation for review management. And understanding why a review management initiative should be at the top of your marketing checklist is pivotal to your success.

See What Your Customers See

Take a moment to do a search—the way a prospective customer might—for the type of product/service your business offers.  For example, if you are a kennel owner, type in ‘dog kennel’ and the city you are in.

  • Does your company come up on page one of the search results?
Continue Reading

4 Email Marketing Tips For The B2B Marketer In 2018

There are 4.35 billion email accounts worldwide,and 196 billion emails are sent out daily! Mind blown? With so many emails reaching our inboxes daily, no wonder B2B brands find it a real struggle to make their email messaging stand out. Nonetheless, email marketing can be a highly valuable tool to reach new potential customers and drive business value. Email is an effective and affordable channel for direct engagement and it can be used successfully to increase conversions and revenue per customers. This requires being smarter and adapting one’s approach to today’s user habits, specifically knowing that time and attention are both in short supply with most customers accessing email through their mobile phones. Integrating modern email marketing tactics into existing lead nurturing efforts can help deliver unbelievable results, thanks to the higher deliverability of relevant content and personalized communications directly to leads and better targeting.

1. Optimize Emails for MobileContinue Reading

DirectiveGroup Begins Deployment of Artificial Intelligence (AI): We will connect your channels, devices, platforms. No cookies, no ad fraud.

If you are an executive at a company that is looking to significantly improve the performance of your marketing programs, things could radically change for the better in a relatively short amount of time through new technology-based marketing tools that make use of Artificial Intelligence (AI). What’s more, our solution is cookie-free, it is not challenging to implement, it is not expensive, and it doesn’t take a long time to begin seeing results. Say what?

The basics: AI, or machine learning, uses powerful technology to sift through mountains of data to find patterns (learn) that are associated with specific outcomes, which – for many companies – are greater conversions. As a result of this learning, marketers and strategists can pare down and focus their efforts to deliver precise and specific digital content – at the right time in the right place in the sales process – that will lead to … Continue Reading

4 Tips To Optimize Videos For YouTube Search

Creating and marketing videos for your brand or business is a great way of getting noticed today in both YouTube and Google search. YouTube makes the ideal host for all your companies’ video content as it ensures your product, service or mission gets watched and shared by more visitors. YouTube is presently the second largest search engine processing more than 3 billion searches monthly. With 800 million unique users monthly on the YouTube site and over 900 million hours of video watched each month, it is a huge traffic source. YouTube is a Google produce (Alphabet Inc.) so YouTube videos are integrated into Google search results. The reach of YouTube videos keep increasing, despite competition from Facebook Live or Instagram Stories.… Continue Reading

Rich Snippets | A CEO’s Introduction to Increased Click-through

An essential component of SEO success is the underutilized function of rich snippets to generate more site traffic from the SERPs (search engine results pages) by improving the appearance of the listing, providing more information to the user, and increasing page visibility.

All search results compete for user attention. An attractive search snippet on the second position can get as many or more clicks as a poorly presented first result.

What are Rich Snippets?
A rich snippet is a small summary of the data that a user can expect to find on a webpage. They are microdata — HTML coded bits of information that make it easy for search engine crawlers to inherently infer from your website without having to click through to the result.

Rich snippets extract additional information, like photos, ratings and author information from your website to display in the search results, in addition to the typical … Continue Reading

4 Email Marketing Strategies To Speak To Millennials

No marketer worth his salt can afford to ignore the Millennials, as they will soon become the majority audience for everyone and they have more than $200 billion in annual buying power. If you are still in the dark, it may be time to know more about this generation, what they like and dislike and how best to reach them. This generation of Millennials born between 1981 and 2000 values technology, authenticity and are more open to promotion and advocating for products or services through social media. But if you want to grab their attention, you need to reach them in a setting where they are more willing to engage with your message. Surprisingly, it’s email! Studies show that checking emails is the most common online activity among Millennials and nearly half of the millennial generation often use the bathroom while reading through their email! In fact, email may be … Continue Reading

Meta Descriptions are Getting Longer?

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our SEO Specialist, Kyle Elrod, discusses an  article by Rand Fishkin at Moz.

Google recently started adding longer display lengths for description snippets in the search results. This impacts one of the long-standing rules of SEO – keep the meta description at or below 165 characters. It’s still to be seen whether this will roll out as a standard length for all meta descriptions or whether Google will … Continue Reading

Loyal employees are worth MUCH MORE than their weight in gold.

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Paid Marketing, Kim Figor, discusses an article from LinkedIn by contributor, Oleg Vishnepolsky “Loyal Employees Are Worth Much More Than Their Weight In Gold.”

Although I’m commenting on a specific article by Vishnepolsky, before I go any further, I am compelled to mention that in my opinion, Vishnepolsky does an amazing job communicating, in a meaningful way, the value and importance of loyal employees in many of his articles. Some of you may be wondering, “Do loyal employees still exist?” I know I grew up hearing that loyal employees are a thing of the past.

Interestingly, these same people also admitted that they believed the reason is that loyal companies did not exist any longer either. Saying it aloud, this concept is starting to sound … Continue Reading