AI in Marketing Case Study

One of our clients, a large financial software company whose products are used by over 1600 banks and credit unions across North America, recently launched our Metricsflow AI in Marketing product. Due to the lack of insight caused by cookie technology, the company was missing 40% of data, lacking content consumption insights, and experiencing a 77% leads anonymity on their CRM.  Here is their story.… Continue Reading

How To Start A Podcast For Your Business

Podcasts have long gone mainstream, with subscriptions to podcasts crossing 1 billion long back in 2013 and over 67 million men and women being monthly podcast consumers. Monthly listeners have grown steadily through 2017 from 21% to 24% year over year. Unfortunately only about 6% of online marketers have warmed up to producing podcast content. … Continue Reading

Types of Machine Learning

There are three major types of machine learning that exists today. Within each type, there can be hundreds of different techniques for machine learning based on a statistical or mathematical principle, which makes them highly effective in certain circumstances.  1) Supervised machine learning, which is task driven, 2) Unsupervised machine learning, which is data driven, and 3) Reinforcement machine learning, which is feedback driven.… Continue Reading

Reasons You Should Use Video For Your Social Media Marketing

Video marketing can work in tandem with Social Media as brands look for new opportunities to engage and interact with their audience. Nearly 100 million hours of video content are watched every day on social networks. Video is the content type of choice for most consumers because of its ability to deliver what they want, when and how they want it. Unsurprisingly, Mark Zuckerberg predicted video to be “a megatrend on the same order as mobile.” Moving images are all set to claim the largest share of the Internet traffic pie by the end of the decade so realistically businesses … Continue reading “Reasons You Should Use Video For Your Social Media Marketing”

Impact Of Online Reviews On Your Business

In the age of the Internet, customer reviews have become integral to the business of online marketplaces and even who we are as consumers. It may seem odd, but people do trust the opinion of total strangers before deciding where to eat, what to watch, and even when making significant purchases. In fact 8/10 consumers conduct online research about products before making a purchase. This shows how highly influential online reviews are and its massive impact on how well businesses perform or not.… Continue Reading

An Overview Of LinkedIn Ads For B2B Marketing

LinkedIn has a large user base of more than 467 million users, which has been steadily increasing each year.  What started out primarily as a platform to bridge the gap between recruiters and job seekers in 2003 has since grown into a top lead generating social network for B2Bs.  Besides creating a company page to connect with industry professionals and also publishing and promoting engaging content on LinkedIn, B2Bs should definitely look to take advantage of LinkedIn ads to target their ideal buyers.   A lot of companies across different industries have ventured into LinkedIn ads lately to reach their ideal customer … Continue reading “An Overview Of LinkedIn Ads For B2B Marketing”

Cost of Online Review Management

Do you know what people are saying about you online?  Traditional marketing has always known the value of word of mouth marketing.  Today the internet, well, more specifically search engines, has made knowing what people are saying about you even more important than traditional word of mouth marketing.  Why?  Because 88% of consumers trust online reviews as much as personal recommendations.  So, if your reputation isn’t managed well it could be very costly.  And, did you know that what people say about you online impacts your search results?… Continue Reading

Knowing Facebook’s Rules Can Improve Your Business

These days, there are standards for everything. Facebook, for instance, has their own set of community standards and terms of use. These standards are there to protect the consumer and the business. In many ways, it’s intended to police the consumer, putting the kibosh on hate speech and trolling. Luckily, it is to the benefit of business owners and social media managers alike.… Continue Reading

Review Management – The Strategic Foundation for Your Business

Whether you sell to businesses or direct to consumers, local or international, to ensure your business success, you must establish a foundation of customers who believe in your products/services and are willing to share their opinions with others. Over time your relationship with these customers grows broader and deeper, separating you from your competitors and making it much easier for new customers to choose your business. This thought process is the foundation for review management. And understanding why a review management initiative should be at the top of your marketing checklist is pivotal to your success. See What Your Customers See … Continue reading “Review Management – The Strategic Foundation for Your Business”

4 Email Marketing Tips For The B2B Marketer In 2018

There are 4.35 billion email accounts worldwide,and 196 billion emails are sent out daily! Mind blown? With so many emails reaching our inboxes daily, no wonder B2B brands find it a real struggle to make their email messaging stand out. Nonetheless, email marketing can be a highly valuable tool to reach new potential customers and drive business value. Email is an effective and affordable channel for direct engagement and it can be used successfully to increase conversions and revenue per customers. This requires being smarter and adapting one’s approach to today’s user habits, specifically knowing that time and attention are … Continue reading “4 Email Marketing Tips For The B2B Marketer In 2018”