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Reasons You Should Use Video For Your Social Media Marketing

by | Apr 22, 2018 | Digital Marketing

Video marketing can work in tandem with Social Media as brands look for new opportunities to engage and interact with their audience. Nearly 100 million hours of video content are watched every day on social networks. Video is the content type of choice for most consumers because of its ability to deliver what they want, when and how they want it. Unsurprisingly, Mark Zuckerberg predicted video to be “a megatrend on the same order as mobile.” Moving images are all set to claim the largest share of the Internet traffic pie by the end of the decade so realistically businesses should already be looking at creating far-reaching video marketing campaigns.

Why Is Video Such A Booming Marketing Tactic?

With the advancements in smartphones and tablets, and the rise of streaming sites like Netflix, Amazon Prime, more people are spending time online watching video content than ever before. People spend at least 2 hours every day watching video online. No wonder marketers have been fast in adopting digital videos as a means to reach new customers and make a big impact.

Video is universally loved because of its powerful ability to tell a story and elicit emotion.  Consumers connect with video more, which makes it a perfect tool to get an audience to take action.

When information is delivered visually, people learn more, and at faster rates, which is why marketers have taken to video content to establish brand identity and spread brand messages. Video is also shared 1,200% more than text and links put together and who can say no to free advertising?

Marketers are using video content in their websites (86%) and on social media (77%). Embedding a video on your website increases SEO rankings too as a site with high-quality video is 53x more likely to show up first in Google search results.

A majority of marketers and businesses also post videos on YouTube (64%) and in their landing pages (60%). If you put aside semantics, YouTube may be considered the 2nd largest search network after Google. And when you consider that nearly one-third of all people on the internet have a YouTube account, then you can easily see how there are billions of video views generated on this video sharing platform every day.  Besides its broad reach, posting on YouTube also has SEO benefits.

Why Should Social Video Be Part Of Your Marketing Plan?

Even social media sites have also been quick to incorporate video within their platform.  Marketers can easily engage potential customers with personal video content on social media platforms like Facebook, Instagram and Snapchat. The last mentioned video app has an enviable 10 billion daily video views. According to Puro Marketing the video consumption rate on Facebook is 173% higher than photo searches and nearly 82% of Twitter users view videos.

Use Videos For Brand Promotion

Today consumers want to know the values that are essential for your brand and there is nothing like well-crafted and skilfully produced videos to catch the attention of your target audience. Social media can give your brand a voice and platform to be heard around the world. And if it resonates with consumers on social media, you can be guaranteed it will reflect on your sales. Video content on social media sites can be both powerful and persuasive. It reportedly has much higher level of engagement than other types of marketing. Social video are likely to get brands 1200% more shares than text and images combined. Popularity is always a good thing!

The Perks Of Video Storytelling

Videos are uniquely powerful tools for delivering compelling and gripping narratives that reinforces the product/service.  Storytelling through visuals is the quintessential aspect of video marketing for creating lasting memories in the minds of consumers. We are all emotional creatures and if the content through good storytelling can tap into the many emotions of your target viewer, then chances are you will have highly invested customers. Fact is shoppers who viewed a video in the pre-purchase stages are 1.81 times more likely to make a purchase than ones who didn’t see one.  Think of how your business can use storytelling in video by real people in your business. For instance, staff spotlights, customer stories, social impact of your business in your community, etc.

Think Unique Content To Reach Out To Audiences

Most marketers have now realized that video is effective for brand awareness with the result that 87% of online marketers use video content. Video content can be as diverse as explainer videos to demonstration videos or even customer testimonials videos. All videos are not made the same. The content you want to feature in a video will dictate the type of video you end up making depending on your marketing goal. Demonstration videos are best to showcase your product’s capabilities, while customer testimonials can help build trust among the social media community. A whopping 98% of people admit to watching explainer videos to know more about a company, before deciding to use its services. Business growth does depend on establishing a strong connection with your target group and how good you are at building trust, which makes online videos a vital tool in your marketing arsenal.

Whether video is the future remains to be seen but it certainly is the present. As video marketing keeps evolving, you need to keep up with it or be left behind.  If you need help creating awesome content on a modest budget that will reach more viewers, get on the phone now and talk to us at DirectiveGroup. Call 866-925-9524.


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