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Home / Blog / Digital Marketing / Marketing Automation Software Comparison – Infusionsoft vs Hubspot

Marketing Automation Software Comparison – Infusionsoft vs Hubspot

by | Oct 31, 2016 | Digital Marketing

Marketing Automation software is essential for companies looking to streamline, automate, and measure their marketing task. Marketing Automation Software can help companies with:

  • Email marketing
  • Campaign Design
  • Landing Pages
  • Prediction/Scoring
  • Lead Management
  • CRM Integration
  • Social Marketing
  • Marketing Analytics

This software has the application to be a company’s center for their marketing efforts. It’s the all-in-one tool that can increase a company’s operational efficiency and grow revenue faster. Through automation, companies can streamline their process of generating qualifying leads, nurturing leads, manage campaigns, and measuring their marketing efforts.

Companies who chose to implement a Marketing Automation Software within their system reap the benefits of what a whole marketing team from a software.

There are several options when it comes to what Marketing Automation Software a company can chose for their business, and in this article, we are going to go over Infusionsoft and Hubspot, the feature differences, pricing and the customer support you will be able to receive from either software. By the end of this comparison, you will have a better idea on what software fits your business operations better.


Infusionsoft is a sales and marketing automation software built for small business. Infusionsoft is offers a fully integrated CRM (Customer Relationship Management) software that focuses on managing current customers as well as bringing qualified leads to a companies website and moving them through the conversion funnel. Through Infusionsoft, companies are able to build a profile of who their customer is to better segment the market and draw more qualified leads to their business. Infusionsoft lets small businesses connect with their clients as corporations would, but for a fraction of the price.

Infusionsoft is built for small businesses, but can be used for medium and large businesses. Most larger organization though will use different a different CRM tool.


Hubspot is an inbound marketing and sales software. Inbound marketing is about bringing potential customers to you who are already along the sales cycle instead of fighting to gain a consumers attention through their marketing efforts. Hubspot offers a fully integrated CMS (Content Management System) that allows companies to manage their whole system from this software. Hubspot also does have a CRM tool that users and use with their program.

Hubspot is popular with all sizes of businesses, but medium and larger organizations tend to use this software more often then small businesses.

 Main Feature Difference

One key difference between Infusionsoft and Hubspot is that one is a CRM while the other is a CMS.

Infusionsoft has a fully integrated Customer Relationship Management software within their system. What is unique about CRM’s is that it allows company’s to gather information on existing sales, allowing you to better understand your customer and track trends in information to build a profile and target a specific segment of the market.

Hubspot has a fully integrated Content Management System software within their system. CMS’s allows companies to properly manage and collect current and past information and use that information to impact marketing campaigns.


For Infusionsoft, there are 5 annual plans that you can choose. Ranging from having the basic essentials to having a “team”, the 5 plans start at $199 a month to $599 a month. With infusionsoft, there is a onetime payment required at the onset of your plan which can range from $999 with the Kickstart or $2999 with the Kickstart Pro.

For Hubspot, it offers 3 softwares; CRM, Marketing and Sales. Each software has the ability to integrate with eachother, but each are priced based on a monthly rate. The Marketing software is where the most options are and also options for add ons.

 Customer Support

Infusionsoft offers several unique opportunities to further understand its product and also connect with other users of its product through its University to the several type of conferences it host for businesses that use their product as well as partners that help implement the software for small businesses.

Hubspot, just like Infusionsoft, offers an Academy program for their customers to learn how to better incorporate the Hubspot software into their businesses.

 Which is best for you?

The best person to answer that question for your business is you! There is no one who understands your operations more!


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