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How to Crank Out a Fascinating Idea in 60 Seconds or Less

by | Oct 1, 2017 | Content Marketing, Digital Marketing

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Paid Marketing, Kim Figor, discusses an Inc. article by contributor, Sally Hogshead “How to Crank Out a Fascinating Idea in 60 Seconds or Less.”

If I were a betting woman, I would be willing to bet that most people, if not all, struggle from time to time in coming up with ideas on topics to write about or the topic might be there, but the words escape them. I know for myself, this is true. Many times, the most difficult task of writing is deciding what to write about. This task becomes even more challenging for me when I’m up against deadlines.

Of course, more times than not, the reason I’m up against these deadlines is that I couldn’t decide what to write about, so I procrastinated completing the writing assignment… No… I procrastinated starting the writing assignment. That is why I appreciated the 9 tips Sally offered to help come up with ideas on what to write about when you find yourself in a pinch. I’ll share Sally’s tips below, but you will have to read the entire article to learn more about implementing each of the tips.

  1. Go on a rant.
  2. Create urgency.
  3. Tell a story.
  4. Critique your own brand (or yourself).
  5. Curse a shared enemy.
  6. Ask for opinions.
  7. Hit a nerve.
  8.  Describe something specific that fascinates you.
  9.  Make a dare.


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