Generic selectors
Exact matches only
Search in title
Search in content
Generic selectors
Exact matches only
Search in title
Search in content
Select Page

Don’t Let Conducting Business Cause You To Fail Your Customers

by | Nov 1, 2012 | Digital Marketing | 0 comments

This is the time of the year when I (probably like most people) reflect back on the past 11 months. I ponder my accomplishments, the goals that fell to the wayside and of course, those people (especially my clients) that have touched my life this year. I wonder if they know how much they are truly appreciated. The question I am left with is “What could I have done better?”

This year, I am convinced that one thing I could have done better was to show my clients my gratitude for trusting me with at least a portion of their marketing dollars. I could have done a better job ensuring they know, without a doubt, how much I value them.

I’m going to make a huge assumption here that I’m not the only person who gets caught up in the everyday “business as usual” mentality and falls short on showing my appreciation. Here are some suggestions that may help to help stimulate some ideas and transform your thinking from “all business” to “how to show customers gratitude”.

Send an old fashion, hand written card. Nothing beats a good old-fashioned thank you card. In the digital age, getting something tangible in the mail means everything. When they see your signature, customers will know you are truly grateful for their business.

Send a meaningful gift. Maybe just as effective as a card, consider sending them a gift. Do you know what your customers are interested in? If not, find out. Send a gift that reflects this intimate knowledge. This thoughtful gesture tells them that you are not only thankful for your business but that you are also interested in them as a person.

Thank your customers publicly. Did they “like” you on Facebook or “follow” you on Twitter? Make them glad that they did. Thank them, providing a link to their profiles, and say something nice about them. Let the world know that you are honored to have done business with them.

Send them a referral. What better way is there to say “Thank-You!” than to send business their way.

Pick up the phone just to say, “Thanks”. Such a simple gesture often gets overlooked.

I love my clients and I’m sure you love yours but do our customers, clients and patients know how much we value them?

There are hundreds of ways for you to express your gratitude. I want to hear some of your ideas on how to thank customers and how you would like to be thanked, http://www.facebook.com/DirectiveGroup

RELATED POSTS…

Tips to Find High-Quality Leads on LinkedIn
Tips to Find High-Quality Leads on LinkedIn

If you are doing B2B marketing, you may already know that LinkedIn can play a colossal part in your success. There is a reason that 94% of B2B marketers choose LinkedIn as their first choice for content distribution. While Facebook and Twitter are also important, over...

read more
5 Common Web Design Mistakes That Will Hurt SEO
5 Common Web Design Mistakes That Will Hurt SEO

Numerous designers and web development teams construct error-filled and user-unfriendly websites that end up hurting their company's design integrity and the overall user experience. Furthermore, any value that can be found even in the best of SEO is harmed. Marketers...

read more
×

Words, words, words... What's a marketer to do?

Leaving so soon? As a parting gift, please take this nice quote with you...

"Take time to deliberate, but when the time for action has arrived, stop thinking and go in."
- Napoleon Bonaparte
GET IN TOUCH
close slider