4 Tips For Creating A Successful Facebook Ad Campaign
Facebook has a treasure trove of information on its almost two billion worldwide active users. Facebook advertising campaigns cost pennies on the dollar in comparison to Google Adwords and therefore a lot of businesses use it as the main channel to obtain and retain leads. Moreover advertisers are easily able to target specific groups with their campaign on Facebook in order to reach a huge 89% of their intended audience. No wonder there is huge competition for advertisers on the network. Facebook ads have 8.1 times higher click-through rates than web ads and mobile Facebook ads can boast of 9.1 times higher click-through rates. This sort of proven value has helped Facebook double the advertisers on its platform in the last 18 months.
In our social-media focused world, Facebook ad campaigns can help create business and put money in your pocket. But to see results, you need to get your hands dirty and find the right audience for your content and messaging. With Facebook, advertisers can do just that. But before you go about creating an ad, you do need to have a definite, measurable goal or ROI in mind. For instance, your ad should be able to generate a set number of ad views, leads, visitors to your site, sales, signups, newsletter subscriptions or comments on your Facebook page. These are all easily measurable concrete goals and while not all of them will directly add to your cash flow. They all contribute in advancing your ultimate goal of profitability.
4 Factors Behind An Unbeatable Facebook Ad Campaign
Once you identify your goals, you need to align them with your advertising objectives and then gathering insights from key performance metrics. The great thing is that Facebook actually offers these goals and more when creating an ad. The Ads Manager allows you to define your goals through the marketing objectives, when creating an ad. You can choose between- Awareness (to drive interest), Consideration (to get audiences to visit and engage with your website, app or landing page) or Conversion (buys your product or services, takes up membership, donates, etc) You can gather metrics such as reach, frequency, Ad recall, website traffic, follows, likes, previews, recommendations, and more to review the success of Facebook advertising campaigns. You can also use Google Analytics or Facebook Pixel to monitor and track different evaluation metrics that are outside Facebook Insights. Then you can tweak and readjust your ad campaigns as you go to get the best results.
- Be Visual–
Facebook algorithm favors visual content and it is also more likely to be shared and remembered than text. Make sure to show your creativity by using visually appealing images, animated GIFs, videos and enticing slideshows, no matter what type of ad you run. Always be mindful of image sizes for various ad units on Facebook when posting visual content. Take full advantage of visually engaging ads to get higher rates of engagement and minimize your ad spend.
- Be Relevant-
Since you are going to be spending money when someone views or clicks on your Facebook ads (based on the settings you use), make sure your ad image, ad copy, and destination page are relevant to your target audience. This way you won’t be wasting your time and money on advertising. Check the Relevance Score feature in the Facebook advertising platform to see your Ad relevancy score and the higher your score is, the more favorably Facebook treats your ads.
- Provide Attractive Value Propositions–
Give viewers a reason to click on your ad to learn more about your product by advertising your value proposition clearly. What makes your product or service different from any other? Why should anyone click on your ad to see your website? Your value proposition should be believable and highlight the benefits (Esample- range of choices, free delivery option, ease of use) related to your product or service. You can use lead magnets (discount coupons, guides, videos and blogs) or perhaps social proof in the form of testimonials to establish your local business as the expert.
- Give A Clear Call-to-Action-
Once people are aware of you and the business you are in, then you can make the pitch for your business and go for the conversion. The call-to-action (CTA) should flow directly from the beautiful ad copy and direct your viewers about what action to take next. Reveal a flash sale “Offer ends tomorrow” to add a sense of urgency or advertise a sale offer with a CTA like “Click now and save X%,” and drive action. Your CTA should encourage people to click on your ad now.
Get Started With Your Facebook Ad Campaign Now
Work on creating engaging and striking Facebook Ads for your business. Don’t be afraid to experiment and once you run a few ads, you’ll definitely see positive results. You will definitely be sold on the power of Facebook Ads, when you see how many people you can reach with just a reasonable advertising budget. If you are struggling to stay on top of your Facebook ad campaigns, DirectiveGroup can work with you to create a profitable ad campaign.