Standing out from your competitors and drawing the right visitors to your manufacturing website can be a challenge. The online market is crowded and your competitors are just a mouse click away. However, your site is a cornerstone of your online presence. It represents your corporate identity and may be the first point of contact between you and your customers. That is why creating an effective site that connects with your visitors is critical.
When you are developing an effective manufacturing site, you should begin by considering four key issues: how to drive traffic to your site, how to engage your visitors, how to solve your customers’ problems, and finally, how to connect with your visitors and capture their information.
How to Draw Traffic to Your Site
You may have the most beautiful website on the Internet, but if no one knows how to find you or who you are, that beauty won’t matter. Think about what your online presence currently consists of. Do you have an analytics program in place to determine where your leads come from? Have you developed an effective SEO plan? Have you listed your site in relevant online directories? These are just a few of the elements to consider when developing a plan to drive traffic to your site.
How to Engage Your Visitors
After you attract visitors to your page, it’s crucial that you keep them there. One thing to remember is that your potential customers don’t always land on your home page when they are searching for you, so you want to make sure you have a clear, concise message throughout your entire website. Place your logo in the upper left hand corner throughout your site. Most people’s eyes are drawn to this corner when reading. Highlighting your brand in this location ensures your customers know they’re on your site regardless of the page they visit.
You should also make your navigation user-friendly. Keep clear, user-friendly navigation bars horizontal across the top and vertical down the side, and your potential customers will not get frustrated and run to the next site they can find.
How to Solve Your Customers’ Problems
Your potential customers are coming to you because they have a problem that needs to be solved. Be sure to educate your visitors on how you can solve their problems with your products and services. Multimedia content can be particularly effective. For example, adding YouTube videos with product demonstrations, how-to guides, interviews, or other content will educate visitors in ways that stand out from large blocks of text.
How to Connect & Capture Your Potential Customers
Most visitors won’t make a purchase decision the first time they visit your site. Capturing lead information to follow up with potential future customers is vital. Easy-to-find contact forms and quote-request forms tailored to your customers’ needs are a must on a manufacturing website. Well-crafted forms not only deliver basic contact information, they can serve as an initial step in qualifying your leads. Meanwhile, you should consider offering a report, white paper, or video presentation as an incentive for completing a form. Studies show that visitors are more likely to provide you with their contact information if you provide them something of value in return.
Set the Stage for Your Online Dominance
These steps set the foundation for your effective manufacturing site. As your customers move online for the information they need, a site built to attract and convert leads will increase your exposure, build your customer base and provide the revenue boost you’re looking for.
Contact us today, and let us help you with your manufacturing website.
