Influencer marketing has been around for decades. Jello-O was only a minor success until 1904 when free cookbooks were distributed to supermarkets. The first families to pick up a cookbook and enjoy these new desserts became early influencers in their neighborhoods....
Facebook began rolling out a new feature to its search engine in late October 2019 – Search placements. Meaning that your Facebook ad can now show up in results from the search box. This development caters to advertisers by making the search box tailored to reach...
We’re used to using the Facebook pixel to collect data on user’s browsing histories and should users elect to “clear” history, that is about to change. The only question is by how much.
Marketers are opportunists, and the best way to confront this situation is to adapt and find a way to use it to our advantage. Digital marketing is a constantly evolving industry, so here’s what we can do:
When it comes to Facebook marketing, big changes are in the air. Facebook's Clear History will have a direct impact on marketers; this future addition to the platform will have an effect that will be felt by advertisers. We want to help our digital marketing friends...
Listen before you speak. This phrase is something you heard when you were younger. Back then, it may not have made much sense but as you got older, this phrase has probably come to mind more than once, particularly after you’ve said something that came out the wrong...
