Search engine optimization (SEO) has changed a lot since its humble beginnings. It's a method of gaining free organic traffic from natural search results on prominent search engines like Google, who dominates the search market, Bing, and Yahoo. The primary search...
Ad fraud on apps and the web is an endemic problem. Advertisers, publishers and agencies are engaged in a war against digital ad fraud bots. In a reaction to ad frauds, recently P&G cut $140 million and Chase slashed the number of websites carrying their...
There is a debate raging about whether a new economic revolution has started without the masses realizing it. And people are voting with their dollars and their voices: the new economic trend that is quietly gaining traction is voice commerce. This trend makes use of...
PPC is short for pay-per-click, wherein advertisers have to pay a publisher, like Google, a given fee each time someone clicks on their ad. These ‘Sponsored Ads’ are displayed on the search engine results pages whenever a user does a search for their relevant...
As the web continues to grow, an increasing number of websites compete for the same digital real estate on search engines and they compete using search engine marketing tactics (SEM) that can be either paid or organic. A well optimized website can help your business...
