Regardless of niche, most marketing strategies focus on capturing and retaining the customer's attention. However, very few ever touch upon the experience. Less than stellar customer experience is the biggest threat to any business. Successful brands always strive to...
Every day, prospects and customers pass judgement about your products or services based on presentation. To develop new leads or build customer loyalty, getting your brand’s message right is crucial, especially for new businesses. But to persuade a customer to do...
If you are thinking about joining the approximately 2 million sellers offering over 200 million products to shoppers in the United States on Amazon, then there are several things that you need to keep in mind. Own the Buy Box The Buy Box is the main buy display on...
There's something magical about good video content -- especially if you can find that perfect balance between entertainment, education, and persuasion. Like that one time you were supposed to be working and you spent two hours watching cat videos, viral challenges,...
![[Blog Abstract] Technology: Saving Lives](https://www.directivegroup.com/wp-content/uploads/2019/05/drone.jpg)
From time to time, team members will share their views stimulated by content from an industry thought leader or news article. Here, our Project Manager, Meghan Wier, discusses the recent BBC article describing a life saving drone delivery of a kidney to a patient in...
