Loyalty programs are a proven way to build customer retention, encourage repeat business, and strengthen relationships. For industries serving the aging population, however, traditional models based on points and basic discounts may not go far enough. Why not? The...
In senior-serving industries, trust is everything. When older adults trust a brand, they’re not just making an ordinary purchase but they’re also preparing to tell their friends, family, and community about the great experience they’ve had with your business. That...
Why Should You Care About Digital Accessibility? In a previous article, we discussed why focusing on human connection is so important to seniors when interacting with them online. Today, let’s get into more details about how to make sure your online presence is...
Is Your Digital Presence Meeting Seniors Where They Are? The digital landscape is expanding rapidly, and many businesses are looking to double down on automation, chatbots, and easy online experiences. In the aging market, however, success depends on something far...
Why does feedback matter so much in the aging in place market? The senior population is growing fast, and their needs are evolving just as quickly. To become a first mover in the aging in place industry, use your listening abilities to take real action for future...
