From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, one of our Digital marketing strategist, Johanna Mateo, discusses ways your brand can take advantage with mobile search, “How Your Brand Can Create an Enviable Customer Experience for Mobile Web Searchers?”
What strikes me the most about this article is the importance placed on the customer. Many times, brands focus so much on who they are, what they are selling, and how much of it can they sell that they don’t place enough focus on how to better serve their customers online. And as we all know, mobile search is an ever-increasing way for a lead to find you.
This article does a fantastic job in breaking down 5 ways to make an everlasting impression within mobile search to not only gain more leads but give a customer experience that is fast, easy, and conversion friendly.
Brands too often place so much focus on a beautiful website design, who they are, their story, and etc, when in reality, in a mobile search the lead is looking to receive specific information as quickly as possible. Understanding who your customer is and what they are looking for when they’re performing a mobile search for a product or service you offer, is just as important as having a responsive design or a pretty homepage image.
An important take-away from this article is the continued growth in localized search, such as ‘blank near me.’ As users become smarter with mobile search terms to help them make a decision, they are looking for not only the best that is near them but also that caters specifically to what they are in search of. This is in the form of a local restaurant, local service or a local retail shop.
Below, are five ways to create that memorable customer experience on mobile:
- Optimize Your Images
- Make Reviews A Priority
- Shorten Your Content
- Optimize Your Local Content
- Use Google App Deep Linking
There is no shortage of relevant and valuable information in this article to help you become a top contender in the mobile search game. As mobile usage continues to grow, your need to gain an advantage among the thousands near you competing for your lead will be crucial to your business growth.