There is a very interesting article on Forbes by Greg Satell about the correct way to do content marketing. He made some arguments for moving from the general “content” concept to the mindset of “becoming a publisher.” He also talks about defining your mission and making it a priority to hold attention rather than just grab it. Finally he ends the article recommending we create as much value as possible and focus on content skills rather than content strategy.
You can check out the entire article, “How to do content marketing right.”
What do you think about his ideas and more importantly will they work for your business?
How To Do Content Marketing Right
Content is hot! What used to be a relatively small cadre of bloggers and YouTube enthusiasts has become a major marketing arena. There is a slew of specialist agencies producing branded content and major media outlets offering native advertising.
Yet some believe that content marketing has already jumped the shark. On his popular {grow} blog, Mark Schaefer argues that, because there is so much more content and only a finite attention span, content marketing is no longer a sustainable activity.
I don’t find that a compelling argument, because it could be said about anything Today, we have not only more web sites, but also more movies, TV channels and consumer goods than a decade ago and those business keep getting more profitable. The truth is that content marketing has ceased to be a cottage industry and it’s time to start doing it right.
