Stephen Covey said “The key is not to prioritize what’s on your schedule, but to schedule your priorities.” With digital marketing, especially social media, there are new things constantly rising to the surface that are vying for your attention. To be successful it...
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our CEO, Lisa Maier, discusses a Brand Strategy Insider article by Kevin Randall,“ Why Strong Brands Drive B2B Markets.” I agree with the author’s...
Whether you have a marketing team or you're a sole entrepreneur, by now you’ve heard the buzz around Instagram stories, the new rival to Snapchat. There are many blog articles out there that explain the pros and cons and the differences between the two. Yet, we are...
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our CEO, Lisa Maier, discusses a Brand Strategy Insider article by Mark Di Somma,“ How To Build A Strong Brand Backstory.” In this age of social media...
From time to time DirectiveGroup team members will comment on a piece of content they see online. In this post, Kim Figor gives her opinion on 5 Habits Of Truly Disruptive Leaders an article from Fast Company, written by Faisal Hoque . Wow! When considering the...
