Google makes it easy to create new campaigns, with a wizard-like interface that takes your input and helpfully suggesting features depending on your campaign’s goals. If you’ve followed along with the first two blog posts in this series on Geotargetting and Targetting...
Last week I posted an article describing the fact that many advertisers lose money due to the default advanced geotargeting settings in every campaign. This week I’ll describe another hidden “grab” that causes every Google Display Network ad group to lose money – by...
Yes, Google is a public company whose mantra needs to be “increasing shareholder value.” But unfortunately, there are a few “features” in Google Ads that maximize Google revenue by hiding default options that eat advertiser spend without...
