by David Szetela | Jan 18, 2021 | Digital Marketing, Paid Digital Advertising
Google makes it easy to create new campaigns, with a wizard-like interface that takes your input and helpfully suggesting features depending on your campaignâs goals. If youâve followed along with the first two blog posts in this series on Geotargetting and Targetting...
by David Szetela | Aug 20, 2020 | Digital Marketing, Paid Digital Advertising
Last week I posted an article describing the fact that many advertisers lose money due to the default advanced geotargeting settings in every campaign. This week Iâll describe another hidden âgrabâ that causes every Google Display Network ad group to lose money â by...
by David Szetela | Aug 10, 2020 | Digital Marketing, Paid Digital Advertising
Yes, Google is a public company whose mantra needs to be “increasing shareholder value.” But unfortunately, there are a few “features” in Google Ads that maximize Google revenue by hiding default options that eat advertiser spend without...
