B2B social media has a reputation for being dry, predictable, and repetitive, but it doesn’t have to be this way. As you develop your brand personality, your business will set you apart, attract the right audience, and drive engagement that leads to conversions. A...
Loyalty programs are a proven way to build customer retention, encourage repeat business, and strengthen relationships. For industries serving the aging population, however, traditional models based on points and basic discounts may not go far enough. Why not? The...
In senior-serving industries, trust is everything. When older adults trust a brand, they’re not just making an ordinary purchase but they’re also preparing to tell their friends, family, and community about the great experience they’ve had with your business. That...
Why Should You Care About Digital Accessibility? In a previous article, we discussed why focusing on human connection is so important to seniors when interacting with them online. Today, let’s get into more details about how to make sure your online presence is...
Is Your Digital Presence Meeting Seniors Where They Are? The digital landscape is expanding rapidly, and many businesses are looking to double down on automation, chatbots, and easy online experiences. In the aging market, however, success depends on something far...
