The phrase, “content is king,” isn’t hyperbole. A look at Alexa’s top sites, as of June 2014, reveals that nine of the top 10 websites are driven by content. There are five search engines, three social media sites, and Wikipedia. The lone holdout is Amazon, but even Amazon provides content through relevant product recommendations. The numbers say it all; you need to deliver content that matters –to matter at all. What the numbers don’t explain is how to write content that connects with your clients.
To highlight why relevant content matters so much, it’s helpful to consider what happens when content doesn’t connect. At the level of lead generation, if you’re unable to connect with your prospects, you don’t get the time of day. If the content in your sales letter or website doesn’t connect, you don’t get the customer and you miss out on an opportunity to grow.… Continue reading