How to Write Content that Connects

The phrase, “content is king,” isn’t hyperbole. A look at Alexa’s top sites, as of June 2014, reveals that nine of the top 10 websites are driven by content. There are five search engines, three social media sites, and Wikipedia. The lone holdout is Amazon, but even Amazon provides content through relevant product recommendations. The numbers say it all; you need to deliver content that matters –to matter at all. What the numbers don’t explain is how to write content that connects with your clients.

To highlight why relevant content matters so much, it’s helpful to consider what happens when content doesn’t connect. At the level of lead generation, if you’re unable to connect with your prospects, you don’t get the time of day. If the content in your sales letter or website doesn’t connect, you don’t get the customer and you miss out on an opportunity to grow.… Continue reading

Is your Content Marketing Strategy Working?

Without Google Analytics to measure your content marketing strategy, you won’t have enough information to make informed decisions. Anyone can lets. Google Analytics not only tells you how many people are coming to your site, but which keywords they used to arrive there. It will let you know where most of your traffic is coming from and also what platforms need to be supported more. For instance, you might be getting a sizable portion of your traffic from smartphones, in which case it would be a good idea to make your content mobile-friendly.

Quality Content is Even More Important than Before

With the Hummingbird and Panda Google updates, the need for quality content has only increased. Content needs to be informative, engaging, and also seeks to please Google and visitors alike. Instead of less content, more is needed to make an impression with Google, however, too much of the same … Continue reading

Are You Using Content Marketing Well?

There is a very interesting article on Forbes by Greg Satell about the correct way to do content marketing. He made some arguments for moving from the general “content” concept to the mindset of “becoming a publisher.” He also talks about defining your mission and making it a priority to hold attention rather than just grab it. Finally he ends the article recommending we create as much value as possible and focus on content skills rather than content strategy.

You can check out the entire article, “How to do content marketing right.

What do you think about his ideas and more importantly will they work for your business?

How To Do Content Marketing Right

Content is hot! What used to be a relatively small cadre of bloggers and YouTube enthusiasts has become a major marketing arena. There is a slew of specialist agencies producing branded content and major

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Is Your Content Marketing a Message in a Bottle? You Need a Content Strategy

You’ve probably heard the marketing chestnut “Content is king.” And indeed, content marketing is a lynchpin to your business’s online success. However, what is becoming increasingly true is that, for successful companies, content marketing by itself isn’t enough. Instead, as recent polls show, more companies than ever are realizing they need effective content strategy to drive their marketing activities.

The Numbers Tell the Tale: Successful Companies Employ Content Strategy

The Content Marketing Institute’s annual marketing polls report marketing trends of the previous year and use that data to predict future trends for the year, and years, ahead. These polls provide some of the best statistics on what companies are doing in the marketing sector. Regarding content marketing and content strategy, the latest numbers are striking:

In the B2B Field:

  • 93 % of respondents use some form of content marketing.
  • 44% of respondents employed a documented content strategy; however…
  • 66% of
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Content Marketing Matters To Businesses – Here’s Why

The value of content marketing can’t be overstated. After all, what is the Internet but a big conglomeration of words?

If you are marketing online, it is important to understand the concept of content marketing. (Or you should have a trusted online marketing company working with you who understands it!)

Content marketing is the technique of creating and distributing content that is relevant and valuable with the purpose of attracting, engaging and acquiring a clearly defined and understood target audience with the goal of generating revenue.

To fully understand the statement above, let’s break it down into its key components:

Key Component 1: “content that is relevant and valuable

Just because it is called “content marketing” does not mean that the content provided should be a series of sales pitches. Nothing turns off an audience more than a lot of information thrown at them about why they … Continue reading