Many people mistakenly believe that bulk email marketing is a technique that has passed its prime. With the advent of Facebook, Twitter, blogs and other communication channels it may seem to some that email marketing is no longer the way to reach prospective customers.
The statistics prove them wrong.
Email Is #1
According to a study conducted by Pew Research showed that reading or sending email is the most popular online activities. Further, it has consistently remained the most popular online activity since 2002 when Pew began tracking.
Bulk Email Marketing Works
Now that you know that email is how most people spend their time online, you may still doubt the effectiveness of email as a marketing
tactic. But savvy business owners still invest in email marketing because it works. Here’s the proof:
- According to the Direct Marketing Association, email marketing was expected to generate an return of