No matter what industry you are in, generating sales leads is critical. Every business sells something and whether it is a service or a product, you need to constantly generate leads that will transition into clients.
What Is A Sales Lead?
A sales lead is a person who has expressed interest in your product or service. In other words, they have “raised their hand” in some way letting you know that they are beginning their education process which may, or may not, lead to an eventual sale for your company.
In the online world, a lead is often thought of as anyone for whom you have a name and email address. This is not necessarily true. If the person voluntarily gave you their name and email address that essentially lets you know that they are interested, and that is a lead. However, if you have collected business cards at an event or gathered names and email addresses using a list broker, these are not leads; they are simply contacts.
What Is The Real Value Of A Lead?
A sales lead is the result of some marketing effort. A lot of time and effort is spent trying to get leads so it is important to understand the true value of a sales lead. It is also important to understand that without a good follow-up plan, a sales lead is a tremendously wasted opportunity. This is because a person who has voluntarily given you their information is not only letting you know they are interested, often they are asking you to contact them because they would like to continue the education process.