Email Marketing Remains One Of The Most Effective Online Marketing Tactics

Many people mistakenly believe that bulk email marketing is a technique that has passed its prime. With the advent of Facebook, Twitter, blogs and other communication channels it may seem to some that email marketing is no longer the way to reach prospective customers.

The statistics prove them wrong.

Email Is #1

According to a study conducted by Pew Research showed that reading or sending email is the most popular online activities. Further, it has consistently remained the most popular online activity since 2002 when Pew began tracking.

Bulk Email Marketing Works

Now that you know that email is how most people spend their time online, you may still doubt the effectiveness of email as a marketing
tactic. But savvy business owners still invest in email marketing because it works. Here’s the proof:

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Best Practices for Email Marketing

If you’ve spent any time researching how businesses are using email marketing you may be confused. This is because you will find differing opinions on how often email should be sent, how the email should look, and what day of the week and time of day it should be sent. Through trial and error, email marketing tactics have been refined based on the preferences of customers. But customers differ from industry to industry so your email marketing needs to be modified depending on your customers.

But what is perfectly clear is that email marketing is very effective for directly communicating with your customers. People read email. Moreover, people use email to share relevant information within their social network. A study done in September, 2010 by Chadwick Martin and Bailey shows that close to half (49%) of consumers share content online at least once per week, with the vast majority sharing … Continue reading