Blog Abstract: How To Rock Social Media

From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our Project Manager, Irina Boudreau, discusses the recent article by Annie Crowford at Adobe, “What You Need to Know About Social Media in 2018″.

In this article, the author gets to the nitty-gritty of social media content with the help of three experts: Sue Zimmerman on Instagram, Mari Smith on Facebook and Peg Fitzpatckir on Pinterest. While the article was written last year, the points made here are very much relevant and applicable in 2019.

The path to success on social platforms starts with rich visual content and engaged consumers. Social media is all about connections. You must focus on genuine conversation and shares if you want to keep your posts from being buried in the feeds. But your highest ROI will come from purposeful engagement. So how do you engage with your followers? Continue reading “Blog Abstract: How To Rock Social Media”

How Businesses Can Use Bots As Part Of Their Facebook Marketing Strategy

The next technology revolution has already arrived in the form of Artificial Intelligence. For marketers and businesses, it offers more flexibility, deeper insights on consumers based on faster data retrieval, the ability to automate tasks and also vast improvement in customer service with fewer human interventions. In fact by 2020, 80% of brands will be using chatbots for customer service and interactions. Continue reading “How Businesses Can Use Bots As Part Of Their Facebook Marketing Strategy”

3 Psychological Principals to Increase User Engagement on Facebook

Facebook is the undisputed king of all social media. Americans spend more time on Facebook than any other site. In 2016 alone, Facebook had nearly 2 billion active users (read more).

While many of us are avid recreational Facebook users, not many people know how Facebook can help them increase their business’ user engagement by simply following a few psychological principals. Psychology has been already used by a large group of successful marketing companies, such as UPS, Coca-Cola, and Pepsi etc. and you can use it too.

If you ever feel like your favorite marketing strategy for Facebook is facing a tough time, here are the 3 psychological principals you can use to promote/advertise your brand online on this social media platform.

The K.I.S.S Principle (Keep it Simple and Straight)

Everyone loves simplicity, including your audience. Promoting simple strategies on Facebook helps you build a healthy relationship and … Continue reading

Why Is It Important To Have A LinkedIn and Facebook Business Profile?

Social media is the new word of mouth. Surely you have heard that before. But what if your target audience isn’t on social media? It’s possible. But if social media is truly the new word of mouth then you would have to agree that someone who influences your target market is most certainly online and using social platforms. For that and many other reasons, it’s important that your business have some sort of presence on social media—even if it’s just LinkedIn and/ or Facebook. Here are some compelling reasons why.

Reasons Why You Should Create a Company Page on LinkedIn

Back in the day (you know, back in 2010) company pages on LinkedIn were something that was nice to have but wasn’t anything that you should rush out to create. Today, if you are a B2B business, LinkedIn is one of, if not THE, most important tools you can implement. … Continue reading

Oh Facebook, How I Hate To Love Thee

Do you love or hate the changes to Facebook graph search? If you’re like me, you have a near love/hate relationship with Facebook. You love the audience size available on Facebook as the world’s dominating social network. You hate the incessant privacy and design changes that roll out every 6-12 months. You love seeing your audience engage your brand and products, but hate EdgeRank algorithm updates that seem to make no sense. Hold on to your seats, marketers, there’s another update rolling out, and this will add to the “love” of Facebook once again.

The Problem – Making Introductions

Don’t get me wrong, I firmly hold Facebook to be a necessary tool in just about every marketer’s tool belt. There has been one primary problem to this point with trying to leverage Facebook to build your audience, and that has been finding targeted people on Facebook that are not already connected to your brand.

Until now, the only really effective way … Continue reading

Is Facebook Putting You Out Of Business?

The volatility of the global marketplace; the economy, terrorism, political corruption, corporate scandals, scam artists, and more have left us feeling uncertain, unsafe and not knowing who to trust anymore. People only want to buy from companies that have credibility and can meet expectations. People they trust! Both character and competence are vital to trust and sustained success. The Better Business Bureau (BBB) tagline is appropriately, “Start With Trust”.

Does your website have credibility? Do your prospective clients trust you?

There are 2,000,000 search inquiries on Google every minute! When an interested prospect finds you online and clicks to your website, will they contact you? Trust and credibility are the key.

Here are the Stanford University Website Credibility Guidelines:

  1. Make it easy to verify the accuracy of the information on your site. You can build web site credibility by providing third-party support (citations, references, source material) for information you present,
Continue reading

2012 – The Year of Social Search

Social signals are playing an increasing role in organic SERP performance. We’ve discussed in the past how we expect social signals to influence search results in the near future. In the middle of 2011 Bing integrated Facebook signals as part of its algorithm. Announced yesterday, Google is now counting Google+ as part of their metrics when the user (person searching) is logged in.

With this in mind, there are some very specific things you’ll want to consider as you begin implementing that well thought out marketing plan for 2012:

It’s All About Content

If this is the first article you’ve read about websites, SEO, or social media, one thing you’ll see over and over is that it’s all about content. You must produce content your audience is going to want and, more importantly, want to share.

This content can come in many forms. Many people think of traditional content on a website. Also a the top of mind is usually the … Continue reading

How Retail Businesses Can Effectively Market On Facebook

Today, Facebook is one of the very best ways for retail businesses to connect with consumers. However, as with all marketing techniques, there are best practices that will increase the effectiveness. A recent study conducted provides data that can help you develop these best practices and greatly increase your engagement rate. And, a higher engagement rate means higher revenue.

How To Judge Success

In the social networking arena, the yardstick for measuring success is the rate of feedback you receive from consumers, or “engagement rate.” For this study, the engagement rate was determined by combining the number of “Likes” and the number of “comments” as a percentage of fan base. The following findings were determined based on actions that caused the highest engagement rate.

What Day Of The Week Should I Post On Facebook?

Most retailers tend to post on Facebook during the business week and less frequently on … Continue reading

Changing Faces of Facebook

On September 22, Facebook announced some major changes to their product that has sent quite a stir around the virtual social sphere. These changes are having some profound impacts on what Facebook will be used for in the future, how we interact with it in terms of business, and potentially its market share of the social space.

Meet Timeline

Timeline of Pete Cashmore, CEO of Mashable.com

Timeline was Mark Zuckerberg’s big announcement of the 2011 f8 conference. This is another change to the profile and what information is presented to other Facebook users and the public. Zuckerberg described the change when he said:

We often talk about your profile at Facebook as if it’s what you’d share with someone when you first met them, in the first conversation that you’re having….Timeline is the story of your life, and it has three pieces: all your stories, all your apps, and

Continue reading

There’s A Blog And There’s A Website…And Now There’s A Blogsite!

social media is about building community

LocalDirective is working on a project that we are really excited about. We aren’t quite ready to announce it yet, but we wanted to go ahead and introduce a new concept – the blogsite.

Definition: Blogsite

The term “blog” is a short version of “weblog” which is an ongoing, frequently updated chronicle of information and links. Blogs were meant to allow for quick and easy publication of information. This is different than the traditional website. Updating a website requires technical skills which meant that the process to publish information was slower. However, the power and abilities of a website allowed for robust, interactive delivery of information. A blogsite is a combination of the blog and website where the delivery of information was fast and easy while still maintaining the power of a website.

Our Mission

We were approached by a company that wanted to create a community of like-minded people … Continue reading