Ep. 101 – Benefits Of Conversion Rate Optimization Pt. 1

In this episode of Actionable Marketing In Minutes we discuss the benefits of conversion rate optimization in the first of a three part series. Use the player below to listen to this episode, or the download link to load it on your device for listening later. You can also find our RSS feed by clicking here, or subscribe by email in the sidebar to the left. Download our Marketing To Millennials eBook here! Not able to listen? Why not read the episode transcript below:… Continue Reading

Grande Double-Whip Work

This question was posed the other day and I wanted to try to answer it. You see, I work from home almost every day, but there have been times when my office really was a table at the local Starbucks – a quiet place I would go daily while my sitter sat with my young son in my home.

Ep. 100 – Why Accurate Directory Listings Are Important

In this episode of Actionable Marketing In Minutes we discuss directory & local business listings, and why accurate information is important for results. Use the player below to listen to this episode, or the download link to load it on your device for listening later. You can also find our RSS feed by clicking here, or subscribe by email in the sidebar to the left. Download our Marketing To Millennials eBook here! Not able to listen? Why not read the episode transcript below:… Continue Reading

Ep. 99 – Marketing Automation – What It Is & How To Use It

In this episode of Actionable Marketing In Minutes we talk about marketing automation, what it is, and how you can use it to push your marketing campaign to new heights! Use the player below to listen to this episode, or the download link to load it on your device for listening later. You can also find our RSS feed by clicking here, or subscribe by email in the sidebar to the left. Download our Marketing To Millennials eBook here! Not able to listen? Why not read the episode transcript below:… Continue Reading

Ep. 98 – Eye Tracking Facts & How To Use Them

In this episode of Actionable Marketing In Minutes we discuss interesting eye tracking facts and how to use these findings in your marketing campaigns. Use the player below to listen to this episode, or the download link to load it on your device for listening later. You can also find our RSS feed by clicking here, or subscribe by email in the sidebar to the left. Download our Marketing To Millennials eBook here! Not able to listen? Why not read the episode transcript below:… Continue Reading

3 Benefits of Having Both an SEM and SEO Campaign At The Same Time

Keyword Research Keyword research is an essential part of search-based marketing. It doesn’t matter if it’s SEM or SEO all online campaigns start with some form of keyword research. Search engine marketing is based on showing up the very moment searchers are looking for a solution. And that search is based on a keyword. Paid advertising uses keywords to create campaigns and ad groups, and organic marketing uses keywords to optimize webpages and create content based campaigns. Both marketing channels are based on the premise of showing up for a specific keyword, phrase or topic when a person uses a … Continue reading “3 Benefits of Having Both an SEM and SEO Campaign At The Same Time”

Ep. 97 – The Dangers Of Tactical Thinking In Marketing

In this episode of Actionable Marketing In Minutes we talk about tactical thinking and some common pitfalls you can avoid. Use the player below to listen to this episode, or the download link to load it on your device for listening later. You can also find our RSS feed by clicking here, or subscribe by email in the sidebar to the left. Download our Marketing To Millennials eBook here! Not able to listen? Why not read the episode transcript below:… Continue Reading

5 Ways to Use Content to Build Authority: Ready To Live Like A King?

More and more companies are appreciating the value that a content marketing strategy brings to their overall success.  A study by the Content Marketing Institute (CMI) states that 75% of the most effective enterprise content marketers have a documented strategy. By comparison, only 11% of the least effective have a documented strategy.  The adage “Content is King” is still holding true; but I propose a new interpretation on the old phrase.  A King has authority and influence over his people.  Effective content marketing could make you a King (influencer) over your people (your target market).  Here are 5 activities that … Continue reading “5 Ways to Use Content to Build Authority: Ready To Live Like A King?”

Ep. 96 – Why Your Content Marketing Isn’t Working

In this episode of Actionable Marketing In Minutes we talk about your content marketing campaign and hurdles you may be facing. Use the player below to listen to this episode, or the download link to load it on your device for listening later. You can also find our RSS feed by clicking here, or subscribe by email in the sidebar to the left. Download our Marketing To Millennials eBook here! Not able to listen? Why not read the episode transcript below:… Continue Reading

Crowdfunding & The Value of Preparedness

Kickstarter reports 327,800+ projects have been posted on their platform, and about 117,000 of them have been funded. Yet, the difference between crowdfunding success and failure isn’t just about getting funded—it is in exploring and implementing the steps that go into a campaign—and the value that comes out of that experience for a small business or entrepreneur is priceless.