Ep. 101 – Benefits Of Conversion Rate Optimization Pt. 1

In this episode of Actionable Marketing In Minutes we discuss the benefits of conversion rate optimization in the first of a three part series.

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Grande Double-Whip Work

“Why would anyone want to work at the Starbucks when they could work at home?”

This question was posed the other day and I wanted to try to answer it. You see, I work from home almost every day, but there have been times when my office really was a table at the local Starbucks –  a quiet place I would go daily while my sitter sat with my young son in my home. And even now, especially when the weather is nice and I do not have conference calls, I will go over to the local Starbucks for a couple hours to get some serious writing done.

As I was thinking about this I realized it may not be obvious to others who might not see the benefits right away, I thought I would share my feelings:

1) Change of Scenery: When I work at home, (and the same … Continue Reading

Ep. 100 – Why Accurate Directory Listings Are Important

In this episode of Actionable Marketing In Minutes we discuss directory & local business listings, and why accurate information is important for results.

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Ep. 99 – Marketing Automation – What It Is & How To Use It

In this episode of Actionable Marketing In Minutes we talk about marketing automation, what it is, and how you can use it to push your marketing campaign to new heights!

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Ep. 98 – Eye Tracking Facts & How To Use Them

In this episode of Actionable Marketing In Minutes we discuss interesting eye tracking facts and how to use these findings in your marketing campaigns.

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3 Benefits of Having Both an SEM and SEO Campaign At The Same Time

Keyword Research

Keyword research is an essential part of search-based marketing. It doesn’t matter if it’s SEM or SEO all online campaigns start with some form of keyword research. Search engine marketing is based on showing up the very moment searchers are looking for a solution. And that search is based on a keyword.

Paid advertising uses keywords to create campaigns and ad groups, and organic marketing uses keywords to optimize webpages and create content based campaigns. Both marketing channels are based on the premise of showing up for a specific keyword, phrase or topic when a person uses a search engine to find a solution.

 Increase Speed and Performance of SEO

So, what then is the benefit of having both an SEM and SEO campaign running at the same time?Continue Reading

Ep. 97 – The Dangers Of Tactical Thinking In Marketing

In this episode of Actionable Marketing In Minutes we talk about tactical thinking and some common pitfalls you can avoid.

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5 Ways to Use Content to Build Authority: Ready To Live Like A King?

More and more companies are appreciating the value that a content marketing strategy brings to their overall success.  A study by the Content Marketing Institute (CMI) states that 75% of the most effective enterprise content marketers have a documented strategy. By comparison, only 11% of the least effective have a documented strategy.  The adage “Content is King” is still holding true; but I propose a new interpretation on the old phrase.  A King has authority and influence over his people.  Effective content marketing could make you a King (influencer) over your people (your target market).  Here are 5 activities that you can implement today to help raise your royalty level.… Continue Reading

Ep. 96 – Why Your Content Marketing Isn’t Working

In this episode of Actionable Marketing In Minutes we talk about your content marketing campaign and hurdles you may be facing.

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Crowdfunding & The Value of Preparedness

Kickstarter reports 327,800+ projects have been posted on their platform, and about 117,000 of them have been funded. Yet, the difference between crowdfunding success and failure isn’t just about getting funded—it is in exploring and implementing the steps that go into a campaign—and the value that comes out of that experience for a small business or entrepreneur is priceless.

A carefully thought out and well-executed crowdfunding plan – a “marketing plan” — can mean all the difference. There have been a few notable examples of crazy, spontaneous things that got funded – remember the potato salad Kickstarter? Supporters really gave $55,492 for one man to make potato salad! But that is a rarity. Most campaigns that raise any significant money do so because a lot of time, effort and creativity went into the plan, and then a lot of time and effort went into the execution of that plan.… Continue Reading