In this episode of Actionable Marketing In Minutes we discuss internet marketing and why you can’t keep ignoring it.

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Internet Marketing aligns with the way today’s consumers make purchasing decisions with the products and services they are seeking. Increasing numbers of consumers are using social media, online research and mobile devices to conduct preliminary product and price research before making final decisions – even if that means they go off-line to make their purchases.


Internet marketing enables you to build a strong relationship with your customers and prospects through regular, low-cost, directed personalized communication. This gives your customers what they want, where and how they want it! Here are a few reasons Internet Marketing is not just important—it is mandatory!

24/7 Convenience – Internet marketing offers convenience, enabling you to be open for business 24/7 without worrying about store opening hours or paying staff after-hours. Consumers now shop from their sofas in the evening, and with their phones while watching their kid’s soccer game. With Internet Marketing, your business is working for you: day, night and weekend – allowing your products or services can be shopped at a convenient time and place for your customers.

Custom Messaging – Personalize offers with Internet Marketing by building a profile of their browsing or purchasing history and preferences. By tracking what pages your clients and prospects visit and what product information they are interested in, you can make targeted offers that reflect their interests.

Think Global – Internet Marketing breaks all barriers of distance. You can sell goods in any part of the country—or world without the hassle of having to travel or manage a brick-and-mortar location and retail staff. Lower Cost – Marketing products on the Internet generally costs less than marketing them through a physical retail location. You only need to maintain inventory in numbers you require to send out on demand, and you do not have the recurring costs of sales employees, property rental, and maintenance. Build Relationships – Build relationships with customers and increase customer retention levels by providing timely and

useful information. After a customer purchase, continue the relationship by sending a follow-up email to confirm and thank the customer. Regular customer emails with special deals or, and personalized offers helps to maintain the relationship.

Be Social – Internet marketing includes the highly important social media marketing. By reaching your clients and prospects on social media you open a world of built-in community, promote brand awareness, peer-referrals and solidify your positive reputation.


Internet Marketing allows you to be nimble—adjusting to the minute changes in customer behavior. No longer optional, Internet Marketing allows you to promote, nurture and continuously woo. As important as Internet Marketing is, the tools and services available have also evolved. Internet Marketing is now accessible for even small and mid-sized companies who wish to take advantage of this undeniably important aspect of full customer engagement.

We hope you’ve found this information helpful. Please connect with us on Twitter @DirectiveGroup or on LinkedIn and be sure to share it with in your networks using hashtag #actionablemarketing. Join us next time for more actionable marketing in minutes.