In this episode of Actionable Marketing In Minutes we discuss using Google surveys to conduct market research!

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Whether you are a small, mid-sized, or large company, it is vital to stay on top of your marketing efforts. After all, your marketing decisions intimately affect the health of your brand and ultimately, help drive your business.

When most of us think about marketing we think about the type of efforts that drive leads, build awareness or sell products or services. But that’s not the only type of marketing that we should keep top of mind. Market and marketing research is super important to the success of your marketing and business plans and goals. There are a vast number of tools available to help you achieve your market research goals, as well as prioritize a new product initiative or even gauge reactions to current events. The obvious one that comes to mind is online surveys.

Are you using them? If not, please allow me to tell you the benefits of online surveys. And, then I have some trending news I’d like to share with you that will help you to easily incorporate surveys into your marketing campaigns.

As you know, one of the most important activities we, as marketers and business managers, must undertake is to reach and to engage with our target audience. Online surveys increase response rates by reaching those folks fast and at a fraction of the cost of other methods. And, it gives us the ability to get real-time, accurate results for rapid and easy analysis. That way, we are in a better position to tweak, overhaul or completely nix an advertising campaign or a branded content effort quickly.


The breaking news I’ve promised is that just a few weeks ago Google unveiled a new version of its online surveys product called Google Surveys 360 – which is an integrated piece of Google’s Analytics 360 Suite. This enterprise suite – perfect for marketers, analytics professionals and researchers or publishers – gathers data from a myriad of customer touchpoints and then measures that data to impact marketing research.

This new enterprise survey tool includes a few advanced features that reach the audience you’re aiming for and after analyzing it swiftly, delivers the results in easy-to-navigate graphs, demographic segmentations, and cross-tabs.

Of course there are many ways to find out what and where our customers are buying or how they’re doing it. But surveys answer the why. And, now Google says if you want the answer to that question, all you have to do is ask.

This new survey tool makes it easy to create both online and mobile surveys that people answer as they browse the web. It’s so important that these surveys can be created for both online and mobile usage because more people are using mobile devices to access the internet than desktop devices. You can reward them for their answers by giving them little diddies like access to premium content or the mobile Google Play Credit.

Of course, Google still offers their regular survey tools for non-enterprise marketers, which are also very effective. Simply ask your questions online and get your aggregated and analyzed results.

If you’ve never used a Google online survey tool, the price runs anywhere from 10-cents to well over $3 for each completed response and is based on your target audience, what type and length of survey you’ll use and whether or not you intend to use screening questions.


Google Surveys allow you to write your questions online and target them to absolutely any audience segment you want. Members of that audience will find your questions as they browse the web at high-quality online content sites or on their Google Opinion Rewards mobile app. They are rewarded for completing the survey, which makes them happy and rewards you with more accurate data. Google surveys are a win/win.

Try them today and reap the rewards of audience engagement which will quickly affect your bottom line through your market research.

We hope you’ve found this information helpful. Please connect with us on Twitter @DirectiveGroup or on LinkedIn. Let us know what you think and what you’d like to hear about next. And if you like our podcasts please share with your networks using hashtag #actionablemarketing.

Join us next time as we discuss the latest video trends.