In this episode of Actionable Marketing In Minutes we discuss the importance of having an ongoing digital marketing program.

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Effective digital marketing requires more than merely posting a website on the Internet or paying for an advertisement on Google. Ongoing digital marketing requires in-depth research and a well-considered strategy to leverage the most effective marketing tactics for your business. Your programs should be research-supported, data-driven marketing targeted to your audience to increase leads and conversions.

Marketing is not a one-time investment! Marketing is a commitment to success so that you can keep your business top-of-mind and the go-to-source for your customers and prospects.


Set-it and forget-it is a great marketing strategy…..if your goal is to squander away money. Successful marketing programs should be ongoing and continuously optimized. Consider an integrated marketing approach. You may have a few important pieces of marketing running simultaneously. But are they integrated? When you approach your ongoing marketing with an integrated plan you start to see a synergistic impact on your work. Integrating marketing allows you to appreciate a greater ROI because you could potentially decrease your reliance on paid tactics once organic programs are fully optimized.

The philosophy of integrated marketing is to move away from your company being locked into a single mode of marketing and allowing it to shift based on the effectiveness of tactics, the dynamics of the phase of the plan, as well as additional changes and seasonality in the marketplace.


If there is one thing consistent in digital marketing, it’s that it’s always changing. These constant changes, combined with all the new entrants into the online marketing space is enough to make anyone’s head spin. Each digital media opportunity has tremendous value. We know, it’s a lot. But don’t worry, you’re not alone. Determining what combination of ongoing integrated marketing is best for your situation is something that a talented digital marketing agency should be able to help you with. It should never be an either-or choice and when combined intelligently, it will have a major impact on your goals, budget, customers and bottom line.

You will notice huge increases in your return on investment when you implement an ongoing integrated marketing program. You will be able to maximize your online marketing efforts by successfully integrating all vehicles of digital marketing from concept through execution and beyond. But don’t forget to monitor the results and optimize to improve performance.

We hope you’ve found this information helpful. Please connect with us on Twitter @DirectiveGroup or on LinkedIn. Let us know what you think and what you’d like to hear about next. And if you like our podcasts please share with your networks using hashtag #actionablemarketing.

Join us for an upcoming episode where we talk about websites and mobile applications.