Your Site Design is Instantly Important

Earlier this month Google launched a new feature of their search product, Instant Preview. This is a quick display of the cache (stored) image of the page Google has on file. This instant preview allows a user to see the site before they click on the link to it.

So what? Do Instant Previews really matter?

Actually, yes, they matter a lot. According to an article Laurie Sullivan wrote for Online Media Daily, users of Instant Previews are 5% more likely to like the sites they visit. This significantly impacts website performance in a couple specific ways:

  1. If a user doesn’t like what they see in the preview, they are less likely to click through to you site.
  2. If users are 5% happier with your site, that translates into an increase in average Pages Viewed Per Visit, Time on Site, and total Conversion.

So, for anyone who has been … Continue reading