Today, consumers are getting bombarded with advertisements. They simply don’t have time to read, much less respond to, every ad fired their way. They are more diverse, complicated and they expect more than ever before. They respond best to ads that speak, or resonate, on a personal basis to who they are.
Effective market segmentation allows you to focus on this subset of prospects that have the greatest potential of becoming, and staying your customers. With market segmentation, you are better able to more precisely meet the needs of your potential customers, which in turn will improve your profitability. Continue reading “How Do Demographics and Psychographics Work Together?”