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WHERE PEOPLE LIVE IMPACTS HOW AND WHAT THEY BUY

Geographic segmentation may be the basic method for segmenting your target audience based on the region where they live and work but marketers can use it in many creative ways to connect with the right prospects and customers.

Geographic market segmentation goes beyond your customers’ geolocation: country, region, city, zip code). On a more granular level, it also takes into consideration factors such as:

  • Language
  • Time zone
  • Climate and seasons
  • Cultural preferences
  • Population type and density (urban, rural, etc.)

The geographic data can highlight and explain unique patterns, trends and characteristics of the people who live in specific regions of the world or even local neighborhoods. These powerful insights are invaluable in helping to identify gaps in product-market fit as well as in marketing strategies.

At DirectiveGroup, we help clients in B2B industries grow sales and revenue from the highest profit-producing customer segments.

Don’t find customers for your products, find products for your customers.

-Seth Godin

Why Use Geographic Segmentation

Geographic research is the basic type of customer research for several reasons.

  • Easy to implement
    The data can be easily obtained and requires fewer data points to produce tangible results.
  • Better product relevancy
    Selling products that customers actually need positively impacts growth and brand loyalty.
  • Higher marketing performance and effectiveness
    Prioritize ad spend to reach customers in specific locations to reduce marketing budget waste.

 

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WHY

DIRECTIVEGROUP

 

No gimmicks. No fluff.
No meaningless data.

Strategy Audit
Strategy-based approach

We start with the end in mind. We work with you to establish clear, measurable outcomes and determine the right mix of data, tech and creative to keep moving your business forward.

Experience
Experience integrating with internal teams

We’ll work collaboratively hand-in-hand with your internal team and be involved as much or as little as you like.

Transperancy at every step
Transparency at every step

You’ll always know what the next steps are, what is being done and by whom. We keep you updated on the status of your campaigns and work with you to make strategic changes for better results.

Success
Your success is our success

Our team carries the attitude and mindset of “think like an owner”. As such, we work relentlessly to help your growing company become an industry leader.

WHY

DIRECTIVEGROUP

No gimmicks. No fluff. No meaningless data.

Strategy Audit
Strategy-based approach

We start with the end in mind. We work with you to establish clear, measurable outcomes and determine the right mix of data, tech and creative to keep moving your business forward.

Experience
Experience integrating with internal teams

We’ll work collaboratively hand-in-hand with your internal team and be involved as much or as little as you like.

Transperancy at every step
Transparency at every step

You’ll always know what the next steps are, what is being done and by whom. We keep you updated on the status of your campaigns and work with you to make strategic changes for better results.

Success
Your success is our success

Our team carries the attitude and mindset of “think like an owner”. As such, we work relentlessly to help your growing company become an industry leader.

Discover High-Value Opportunities and Multiply Profits with Products and Services That Sell Themselves

The amount of data, tactics, and approaches the marketers have to face daily increases the need for a strategic partner. We provide the surety of a big digital marketing agency but deliver results with the mastery, commitment, and passion of an in-house team.

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Words, words, words... What's a marketer to do?

Leaving so soon? As a parting gift, please take this nice quote with you...

"Nothing gives a person so much advantage over another as to remain always cool and unruffled under all circumstances."
- Thomas Jefferson
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