How To Incorporate SMS/MMS Into Your Business Strategy?

What is SMS/MMS?

In the mobile marketing industry, SMS/MMS are one of the powerful yet underutilized tools businesses use to connect with their customers.

For those of you who don’t know what SMS and MMS stand for:

  • SMS stands for Short Message Service which includes text messages with a size limit of 160 characters.
  • MMS stands for Multimedia Messaging Service, which is commonly referred to as a picture message. Unlike SMS, there is no data limit to this type of message.

In a study done by SharePoint about Conversational Advertising, they discovered that 90% of all text messages sent are read within the first 3 minutes of being delivered. Having a direct form of marketing/advertising to a customer that almost guarantees immediate attention is unheard of. Businesses no longer have to fight for billboard, TV or website ad space because they can already have your attention on the screen that … Continue reading

The Millennial Generation: What You Need To Know

millennials

By now, you’ve been introduced to your biggest customer, Millennials and connected the dots on How To Win Millennials Over.

Today, we’ll focus on peeling another layer in the Millennials’ mind, to include their way of life. As a B2B company, not only must you understand who Millennials are as well as learn what their purchase behavior is all about, but what will make or break your campaign and ad messaging is the connection you make with this generation directly; by speaking their language and behavior with your product/service.

What Matters Most

Millennials value their time, just like any generation but they measure success by their social network stance, work/life balance and fitness. Fitness trends are changing and it’s partly due to this generation’s take on what health means. Understand that for Millennials, good health isn’t a simple gym workout routine, this generation prefers outdoor excursions, hiking, mountain climbing, … Continue reading

How to Use Content to Reach Your B2B Goals

Content marketing concept

Everywhere you look experts are talking about content marketing and why it’s so important to your business. There are convincing studies that show businesses want to track their content marketing effectiveness but struggle with creating engaging content. We also know that businesses are planning to increase their marketing spend on content strategies. What we don’t see in all these analyses is the ‘how.’ Questions abound, such as: How do you use content that achieve your marketing goals? How do businesses use content to build brand awareness? How can content help you drive leads? If you’re asking yourself these questions, keep reading. If you’re not asking these questions, you should be.

Continue reading “How to Use Content to Reach Your B2B Goals”