Small businesses with a local physical address are reliant on local SEO to grow their business and help expose their brand to more potential customers. In the last few years, the growth in mobile search has resulted in a big boost in local search volumes. A lot of these search queries include state name or the city and sometimes even specific neighborhoods and area codes. Local SEO has undergone many transformations through all of last year but the fundamental ranking factors remain more or less the same. Local businesses still have a much better chance of ranking higher locally than … Continue reading “Powerful Local Search Strategies for Small Businesses”
Do you experience a certain level of confusion when it comes to the myriad of marketing terms? How about something as simple as the difference between the term ‘marketing’ and ‘advertising?’ You’re not alone. A good many use various related terms interchangeably. But, although they are similar, they refer to different actions. It’s a good idea to distinguish the difference in order to communicate effectively with others in your organization and to better comprehend the nuances of your marketing strategies and activities. While researching, I discovered the perfect analogy for this topic at Free Management Library. There, the writer cited … Continue reading “Marketing Definitions 101”
Google’s innovative search technologies connect millions of people around the world daily with information. Google features a number of powerful tools that are rich in search engine optimization (SEO), which makes businesses easier to find. Its targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience. Google is building a unified platform of applications and services that communicate with one another to allow brands to better connect with their customers. Small businesses looking to boost their search rankings are realizing that Google is a powerful visibility platform that can help generate more foot … Continue reading “Google for Success”
By applying principles of neuroscience to online marketing, you will increase your effectiveness, usability and ROI.
The internet has profoundly changed the way consumers and companies share information. Master these 3 online trends and you will be sure to gain a competitive advantage.
Is the term Search Engine Optimization (SEO) confusing? Are you not really sure what it means? SEO can be very complex and hard to understand or explain. I was enlightened this past week when Zain, our Director of SEO, simply explained that website SEO is just like a book. A light bulb went on in my head and I thought; “Now that is an easy way to explain the concept of SEO”. A book and SEO have much more in common than you think and it makes very logical sense. SEO can sometimes be hard to explain and complex to … Continue reading “What Does Website SEO And A Book Have In Common?”
There is no reason to obsess of Google Adwords Quality Score. Follow these tips for a quality campaign, and the score will follow.
From my experience, for many companies large and small it is just that. They move forward with well-intentioned but poorly planned websites, pay per click (search engine marketing), search engine optimization, social media marketing and perhaps email campaigns. All of that is done without out knowing exactly where they rank today with their internet marketing, how they rank and compare with their competitors, or how they could improve. Would you take a road trip across country or to the far reaches of Canada or Mexico without a GPS or map of some type? If not then why do it for … Continue reading “Is Your Internet Marketing An Uncharted Trip Into The Wild Blue Yonder?”
SEO – It’s Not All About Ranking? Is your SEO program increasing your site traffic for non-branded terms, or just getting ranking? As we wrap up the discussion of the Internet Marketing KPI’s, let’s finish by discussing what to look for when you’re engaged in an SEO campaign. It Starts With Ranking, But Doesn’t End There The easy metric to measure in SEO is keyword ranking. Are you ranking higher today than you have in the past? When we consider ranking, there are now more variables to how ranking works than even a year ago. Some options that will affect … Continue reading “The Great Performance Shuffle – Part 4”
Do you know how to measure search engine marketing performance? Adwords has a lot of bells and whistles but we’ll focus on 5 core metrics and why they’re critically important to the success of your Adwords campaign.