Psychographic Market Segmentation : What Is It?
Psychographic segmentation categorizes your customers by their personality, interests and other factors. This can be a powerful way of marketing the same product to people from otherwise dramatically different demographics. Every customer has a different psychographic make up. Analyzing that make up and grouping similar characteristics together is the start of psychographic segmentation.
Why Use Psychographic Segmentation?
When your target market seems to have radically different demographics it is a good time to look at breaking them into psychographic segments. This is a powerful way to market the same product to groups that otherwise seem very heterogeneous. Psychographic segmentation divides the market into groups based on not-so-visible characteristics, such as personality traits, lifestyles, attitudes, expectations and activities of your target market.
Psychographic Segmentation Increases Your Marketing ROI
By segmenting the market based on psychographic characteristics you are able to be more niche in your advertising buys; maximizing exposure to key segments. As a result, your money is spent more wisely and you should see an increase in your ad spend efficiency or a greater return on investment. You also can appeal more specifically to motivations in your messaging, which improve your conversion rate. Psychographic characteristics also play a key role in developing your target market personas.
Get Started Segmenting Your Market; DirectiveGroup Can Help
Just about every company could benefit from specialized targeting using demographic, psychographic, Behavioral or geographic methods. At DirectiveGroup, our goal is to deliver maximum volume of business from the highest profit-producing segment. Thus, your national advertising may have some local or regional components to achieve the highest ROI, utilizing the capability of all of the major search engines (Google, Yahoo & Bing) to allow your ads to be shown to visitors located in the US, in targeted metros or states within the US, or even a radius around particular locations.
Unlike other digital marketing agencies that have one specialty or one point of view, DirectiveGroup has a rich and widely dimensional body of expertise in marketing strategy development, marketing plan development, online marketing and advertising, and website development, You need marketing segmentation to be effective, so why not choose a digital agency that has the in-house experience to deliver what you need?
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