As a marketing executive of higher learning institutions, you are all too aware of the challenges the digital marketing industry is currently facing. A recent study showed that there had been a significant slump in colleges and universities enrollment for the past eight years. The study projected that if things remain constant, there will be....

As social media continues to be a profitable marketing avenue, new platforms also continue to crop up. Digital marketing has never been so simple and easy. However, not many marketers have discovered the potential benefits of advertising on Reddit.

Featuring Google’s recent announcement to block all the cookies for ad Targeting from its chrome browser in 2022, Apple has also given directives to its Safari browser to do the same. This seems a bigger change as it becomes the first mainstream browser to obstruct third-party cookies fully. According to a post by Apple’s WebKit....