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From Our Blog…
Loyalty Programs That Speak to Seniors: Are Points and Discounts Enough?
Loyalty programs are a proven way to build customer retention, encourage repeat business, and strengthen relationships. For industries serving the aging population, however, traditional models based on points and basic discounts may not go far enough. Why not? The...
Your Silent Sales Force: How Do You Turn Seniors Into Brand Advocates?
In senior-serving industries, trust is everything. When older adults trust a brand, they’re not just making an ordinary purchase but they’re also preparing to tell their friends, family, and community about the great experience they’ve had with your business. That...
Accessibility Tips: How Can You Design Better Digital Experiences for Seniors?
Why Should You Care About Digital Accessibility? In a previous article, we discussed why focusing on human connection is so important to seniors when interacting with them online. Today, let’s get into more details about how to make sure your online presence is...