Paid Advertising Program for Medical
Equipment Manufacturer

$1,000 investment returns 1,347 new website visitors

Case Descriptions

Client

Type: Manufacturer of orthopedic surgical blades and burs
Geographical Coverage: World
Target Audience: Orthopedic Surgeons and Hospitals
Value Proposition: Same sourcing as brand names and low prices

Situation

Limited budget because business was for sale, but needed to show upward trend in revenue growth. Website not well-developed to convert visitors and was only built in English language. Preferred online sales or online contact because of limited personnel to answer phones.

OBJECTIVES

Build awareness of low price, high quality alternative for target audience. Increase online shopping. Increase number of catalog downloads. Target advertising by country to maximize exposure and minimize cost. Minimize inbound phone calls leads.

RESULTS

Media: Google, Yahoo, AOL & MSN
Length of Campaign: 3 months
Total Budget: $1000
New Visitors to Website / Page Views: 1,347 / 5,045
Shopping Cart Usage: 634 Visitors
Contact Request Forms: 187 Forms Completed
PDF Catalog Downloads: 429 catalog downloads
Comments: Client achieved objective of selling business to a larger competitor, which concluded the campaign.

The Right Partner Can Make All the Difference

The amount of data, tactics, and approaches the marketers have to face daily increases the need for a strategic partner. We provide the surety of a big digital marketing agency but deliver results with the mastery, commitment, and passion of an in-house team.

LET’S GROW YOUR BUSINESS TOGETHER

Paid Advertising Program for Medical Equipment Manufacturer