Who We Serve: Our Clients Disrupt Their Industries
DirectiveGroup clients are brands that have an extraordinary number of possible or actual irons in the fire... The issue is how to build a directional but flexible strategy that recognizes the opportunities and threats coming from a disruptive environment. And then how to prioritize and develop an execution plan that gets direct sales ecommerce, channel sales and lead gen working effectively to meet your revenue goals. Whether B2B, B2C or B2B2C, recent advances in artificial intelligence have offered powerful ways to distill actionable intelligence from the data already being gathered, further increasing the effectiveness through deep digital integration.
B2B companies often find that they can use data and content in non-traditional ways to connect with top-of-the-funnel prospects as they begin the long – and often complex – sales cycle. Account- or Persona-based marketing, fully supported by digital tactics and AI MarTech tools, can accelerate your results and shave time off the sales cycle. The potent combination of AI MarTech with targeted, custom digital tactics can create a virtuous cycle of performance that can move you light years ahead of your competition. The time to do so is now as first-mover opportunities are few and far between.
B2C companies, whether serving local, regional, national or global markets, have a completely different need to communicate a brand identity that creates ‘brand love’ in a way that you seem to be intuitively where your customers are delighted to find you. Aside from a brand experience that is seamless across channels and platforms, there is a real need to pull together siloed data to fully understand attribution and customer journey by segment, and then to rapidly apply that learning in a cycle of conversion improvements. DirectiveGroup can implement and integrate AI MarTech solutions and deliver targeted digital services that will deliver on this lofty performance promise.
B2B2C companies have the kind of challenges we love most. Precise segmentation, channel selection and management, digital tactics implementation and messaging all must be balanced so as to not create confusion or mistrust. Then, you have all of the challenges of B2C and B2B combined, so that it is essential that you have high quality data management and that you are extracting maximum learnings and value in near real time so they are immediately applied to digital marketing tactics conversion improvements. Professional services for selection, implementation, integration and optimization of AI MarTech tools, combined with top tier digital agency services means that you will emerge as the leader in your industry pack. Not a bad place to be.