Businesses that sell products and services nationally, globally or regionally, whether B2B or B2C, have complex – but very different – needs. And if you are so bold to have developed channels to target B2B2C, your complexity has skyrocketed. All require comprehensive and cohesive digital strategies that serve the different needs of many target segments and – frequently – across multiple channels. Channel or pricing conflict, category and merchandise management for ecommerce sales, long sales cycles that may involve multiple stakeholders – some or all of these challenges are usually also present.
Combine these issues – significant enough on their own – with the radical changes in industry environments as digital transformation, value chain disintermediation and other seismic events continue to threaten your top and bottom line, and it becomes an absolute imperative that your digital agency not only gets it, but can sidle up and meld seamlessly with your team to quickly deliver extremely high value. Enter DirectiveGroup, stage right.
DirectiveGroup is a unique agency that combines AI MarTech Data & Analytics capabilities with digital tactics execution expertise to deliver what is uniquely valued by our client base of companies of between $40M and $1B. These companies generally look for a partner relationship that provides fractional expertise for guidance and strategy development, professional services for implementation and integration of AI MarTech solutions, and some level of tactics execution expertise that blends seamlessly with the skillsets of an in-house team. Many of our clients are seeking to respond to a digital threat or to grab the opportunities that are popping up with such dramatic environmental change that promises a shakeout in many industries.
DirectiveGroup clients are brands that have an extraordinary number of possible or actual irons in the fire... The issue is how to build a directional but flexible strategy that recognizes the opportunities and threats coming from a disruptive environment. And then how to prioritize and develop an execution plan that gets direct sales ecommerce, channel sales and lead gen working effectively to meet your revenue goals. Whether B2B, B2C or B2B2C, recent advances in artificial intelligence have offered powerful ways to distill actionable intelligence from the data already being gathered, further increasing the effectiveness through deep digital integration.
B2B companies often find that they can use data and content in non-traditional ways to connect with top-of-the-funnel prospects as they begin the long – and often complex – sales cycle. Account- or Persona-based marketing, fully supported by digital tactics and AI MarTech tools, can accelerate your results and shave time off the sales cycle. The potent combination of AI MarTech with targeted, custom digital tactics can create a virtuous cycle of performance that can move you light years ahead of your competition. The time to do so is now as first-mover opportunities are few and far between.
B2C companies, whether serving local, regional, national or global markets, have a completely different need to communicate a brand identity that creates ‘brand love’ in a way that you seem to be intuitively where your customers are delighted to find you. Aside from a brand experience that is seamless across channels and platforms, there is a real need to pull together siloed data to fully understand attribution and customer journey by segment, and then to rapidly apply that learning in a cycle of conversion improvements. DirectiveGroup can implement and integrate AI MarTech solutions and deliver targeted digital services that will deliver on this lofty performance promise.
B2B2C companies have the kind of challenges we love most. Precise segmentation, channel selection and management, digital tactics implementation and messaging all must be balanced so as to not create confusion or mistrust. Then, you have all of the challenges of B2C and B2B combined, so that it is essential that you have high quality data management and that you are extracting maximum learnings and value in near real time so they are immediately applied to digital marketing tactics conversion improvements. Professional services for selection, implementation, integration and optimization of AI MarTech tools, combined with top tier digital agency services means that you will emerge as the leader in your industry pack. Not a bad place to be.
"DirectiveGroup has been an instrumental marketing partner, an augmentation of our marketing department, and a key player in helping us increase revenue and exceed revenue goals month after month through our e-commerce sites. Additionally, they have introduced a deeper and more nuanced approach to data capture and analysis, and in fact, solved a thorny analytics problem that had plagued us with our hosted merchant account tracking..."
DirectiveGroup has developed, launched and executed successful research and consulting projects, integrated digital strategies and roadmaps, and programs and campaigns for numerous Brand and B2B companies. Let us show you what we can do for your business. Download our complimentary case studies and see the results for yourself.