Social media marketing has opened up new channels and tools to disseminate targeted messages in order to promote businesses and various offers. But do you know what’s trending or what your target audience is looking for in terms of content, what is the best time to schedule your posts for your target group or even how your content is performing in comparison to that of your competitors? To fully reap the benefits of your social media marketing efforts, marketers have to keep a finger on the pulse of the audience so that they can focus on the right social media goals and choose the right metrics to measure success. In order to efficiently prove ROI, marketers need access to the right tools and that is where social media analytics comes in handy.
Social media analytics tools can help gather and quickly organize data from your accounts and campaigns to track … Continue reading