‘Tis the Season: Thematic Content Generation

Seated in a not-so-well-known Florida community, Advantage Pet Center decided it was time to start competing with other pet boarding and grooming companies in nearby, better known communities. They came to LocalDirective with one request: help us compete in these markets.

As part of a comprehensive SEO strategy, we launched a blog for Advantage Pet Center and started developing content that would specifically appeal to their audience and help with bringing their Search Engine Rankings (SERPs) higher.

Blogging for SEO

Blogging helps with Search Engine Optimization in two ways:

  1. It creates fresh content to serve the Search Engines, which they love, and
  2. It creates additional links, when done properly, back to the site, increasing the authority of the site itself.

Writing For More Than Links

Search Engines really dislike content that is generated specifically for manipulating SERPs. Rather, they are most interested in delivering quality, relevant results to the user … Continue reading

SEO and SMM are Getting Married

Most entrepreneurs have at least heard the terms Search Engine Optimization (SEO) and Social Media Marketing (SMM), and have some desire to leverage them to bring their business to new, otherwise untapped, markets. What exactly are these two marketing strategies, and how do they hinge on each other?

SEO Is About Visibility

When people talk about SEO, it really means changing the variables of a particular site, or profile, to make that site friendlier to search engines and to increase the visibility of that site, page or profile in targeted Search Engine queries.

There are many factors that impact where a particular website will display in the Search Results (SERPs), but a few of the factors include:

  • Age of content on the pages of the site.
  • How relevant the content is to the search query.
  • Number and quality of other sites that link to your site.

SMM is Critical to

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Will You Be Ready For the Fall Selling Season?

The lazy days of summer are fast coming to an end. Vacations are just about over, the kids will be returning to school…in short, it is almost time for the autumn selling season. The question is: will your business be poised to capture a burst of year end revenue growth?

If not, August is time for you to roll into action. If you have been considering a website revitalization, now is the time to act. Did you know that the average person gives you only about eight seconds to capture their interest once they’ve landed on your website? And, over 40% of people say they will not do business with a company that does not have an internet presence? Even more interesting, a study by the preeminent Forrester Research indicates that a website redesign can yield a Return-On-Investment of anywhere from 70-500 percent!

Once you have a web destination … Continue reading