Google Algorithm Updates: Expertise – Authority – Trustworthiness Matter

Ranking high in search engine results is about more than just keywords. You’ll get better digital marketing results when you keep abreast of the constantly changing landscape of SEO. That’s how you can stay at the top of the search rankings – or at least not get blindsided by the Google Algorithm. As anyone who’s ever tried to stay up to date with Google’s constantly evolving algorithm and adjust their marketing efforts accordingly can tell you, it isn’t easy. 

Here is everything you need to know to understand the context and a few tips that can simplify your path to improving your SEO results. 

 Quality content is more important than ever 

Google released its 160-page Search Quality Evaluator Guidelines in late 2015. A quick read through the guidelines tells us that Google ranks quality content among the top three page-quality factors. 

 On August Continue reading

Consumer Search Behavior You Can Profitably Act on Today

Do you know the benefits of consumer search insights? As a marketer, manager, or marketing executive, you should understand the importance of adjusting your search marketing strategy to the realities of online search behavior. The consumer search behavior insights that you can profitably act on today include investing more time and resources in SEO, focusing SEO efforts on Google search, and creating better content for the keywords that you are targeting. Oh, and don’t forget to target trending phrases such as “best” or “near me.” Continue reading “Consumer Search Behavior You Can Profitably Act on Today”

Rich Snippets | A CEO’s Introduction to Increased Click-through

An essential component of SEO success is the underutilized function of rich snippets to generate more site traffic from the SERPs (search engine results pages) by improving the appearance of the listing, providing more information to the user, and increasing page visibility.

All search results compete for user attention. An attractive search snippet on the second position can get as many or more clicks as a poorly presented first result.

What are Rich Snippets?

A rich snippet is a small summary of the data that a user can expect to find on a webpage. They are microdata — HTML coded bits of information that make it easy for search engine crawlers to inherently infer from your website without having to click through to the result.

Rich snippets extract additional information, like photos, ratings and author information from your website to display in the search results, in addition to the typical … Continue reading

Rich Snippets: An SEO Strategy to Improve Your Website’s SEO Performance

Search Engine Optimization (SEO) strategies change regularly as search engines like Google continue to modify their algorithms to improve results. And businesses care about quality website traffic, with improved click-through rates for search results that impact the bottom line. An essential component of SEO success is the underutilized function of rich snippets to generate more site traffic from the SERPs by improving the appearance of the listing, providing more information to the user, and increasing page visibility.

What are Rich Snippets?

A rich snippet is a small summary of the data that a user can expect to find on a webpage. They are microdata — HTML coded bits of information that make it easy for search engine crawlers to inherently infer from your website without having to click through to the result. Rich snippets extract additional information, like photos, ratings and author information from your website to display in the … Continue reading

3 Benefits of Having Both an SEM and SEO Campaign At The Same Time

Keyword Research

Keyword research is an essential part of search-based marketing. It doesn’t matter if it’s SEM or SEO all online campaigns start with some form of keyword research. Search engine marketing is based on showing up the very moment searchers are looking for a solution. And that search is based on a keyword.

Paid advertising uses keywords to create campaigns and ad groups, and organic marketing uses keywords to optimize webpages and create content based campaigns. Both marketing channels are based on the premise of showing up for a specific keyword, phrase or topic when a person uses a search engine to find a solution.

Increase Speed and Performance of SEO

So, what then is the benefit of having both an SEM and SEO campaign running at the same time?

Continue reading “3 Benefits of Having Both an SEM and SEO Campaign At The Same Time”