Blog Abstract: The Great Consumer Shift

From time to time, team members will share their views stimulated by content from an industry thought leader. Here, social media expert Alexandra Sciocchetti discusses the recent McKinsey article, “The Great Consumer Shift: 10 charts that show how US shopping behavior is changing

As a data geek, I loved this article. It provides a backbone to many of the trends our team (and plenty of others) have seen developing over the last few months. From an increase in digital shopping to consumers dropping their usual brands, McKinsey provides some excellent charts that display consumer behavior during the current pandemic. Here are my top takeaways:

Digital Shopping is here to stay.

Just a year ago, we were trying our hardest to convince a local client to get an online store up and running. Now they can’t add inventory fast enough. Even as stores re-open, the number of consumers shopping … Continue reading

Top Metrics To Manage Your eCommerce Customer’s Journey

Why are some ecommerce businesses so incredibly successful and others aren’t? What’s the secret that the successful businesses know?

Metrics.

Information? Yes, that’s correct. Knowing what’s working and what isn’t when it comes to the marketing and promotional decisions made for a business is crucial. Without that knowledge, a business is likely wasting a good deal of time and money because they have no idea if their efforts are beneficial or not. Without that knowledge, there’s no chance that the success of that business can be improved upon.

And just having the data isn’t sufficient. Wise marketers must know what to look for and how to use it. There are thousands of metrics available out there yet only a few present the true state of a business’s success and the insights needed to make changes that lead to real growth.

The cycle for the successful ecommerce business follows this path:… Continue reading

Making Your Website Profitable with Conversion Optimization

Let’s say for the sake of argument that you have amazing content on your website. You spent a lot of time writing the content and picking images and you feel that it represents your company well. Your design is fresh and fun. But you are still not quite sure that your site is optimized for generating revenue.

First of all, I want to start by saying this is not an article about how to search optimize your site, (SEO). While SEO is something very important, conversion optimization is quite different. Here, I will give you a few pointers on how your ecommerce website can be optimized to accumulate its maximum potential for generating revenue.

While content is most important for (nearly) every site, it alone will not bring in profit. Good content is your diamond in the rough and you need to make it shine as much as … Continue reading

eCommerce Becoming More Tricky With Internet Sales Tax

If you run an eCommerce store, or have considered starting one, then you no doubt understand the many challenges that accompany running an effective eCommerce store. From ensuring your products are properly described, the checkout experience flows smoothly, to ensuring the proper shipping is charged and the right security is handled on your site. Whew, it’s a lot!

One issue most electronic retailers have been able to avoid to this point is sales tax. Aside from people in your state purchasing from your store, you often didn’t have to worry about collecting sales taxes for other states; that was the sole responsibility of the consumer to file with their annual income taxes.

If you haven’t heard, this is under scrutiny by the Senate and Congress with what is known officially as the “Marketplace Fairness Act”, or unofficially as the Internet Sales Tax. Regardless of how you feel about this … Continue reading