Secrets and Myths: 10 Ideas for How to Effectively Sell on Amazon

If you are thinking about joining the approximately 2 million sellers offering over 200 million products to shoppers in the United States on Amazon, then there are several things that you need to keep in mind.

Own the Buy Box

The Buy Box is the main buy display on each product page. Over 90 percent of all sales go to this entry. The first thing you need to do is to have a professional account. As a new seller, using this feature increases your odds of winning this box assuming that your products are buy box eligible. Additionally, make sure that your products are reasonably priced.

Ensure That You are on the Merchant Offers List

Owning the Buy Box can be very competitive, but you can still make money on this platform by being on the Merchant Offers List. As a new seller, choose products where there is not a … Continue reading

Three Reasons You Need A Marketing Technologist. Now.

Prior to starting an online marketing agency in the mid-2000s, I was a business strategist, first for one of the top consulting firms, and then later for a smaller, more focused company. My grounding is in business intelligence but my heart has always been in marketing. Well over a decade ago, I worked with Fortune 50 companies, and what my company brought to them was a unified blend of technologists and business strategists. The value of this was that there’d be no strategy developed that was not technologically feasible, and that technologists, once understanding the business strategy, would be able to suggest new technology solutions that wouldn’t have come to mind had we followed the then-common linear process of strategy first, technology solutions second.

That approach really resonated with me. And, as we worked with some of the world’s largest companies on technology-based solutions, I saw the fruitfulness in action. … Continue reading