Social Media Marketing
Leverage your brand’s potential to ignite meaningful conversations that won’t bore your audience.
Build Your Brand Presence. Leads Will Follow.
Many successful brands built an impressive social media presence by being intentional with their strategy and laser-focused on specific goals.
If done right, social media can generate an insane amount of brand awareness and lead to conversions in no time. Conversely, it can become a complicated maze where your company runs around aimlessly without seeing the desired results.
For growth-focused companies in B2C and B2B markets, the road to lead generation on social media starts with having meaningful conversations, shaping a brand’s voice and expanding your reach.
At DirectiveGroup, we work side-by-side with you to develop a strategy and determine which methods and tactics will bring the best results at the best price for your particular business.
75% of B2B buyers and 84% of senior-level executives use social media in purchasing decisions.
Source: IDC
Look Beyond
Likes, Comments, and Followers
The social media landscape continually evolves as platforms introduce new features and algorithms. Very quickly, topics and trends become outdated and obsolete. All of this affects user behavior.
One thing remains constant about social media. It is driven by influence and engagement. To be successful, companies must adapt.
Here’s what we can do for you:
- Determine what role social media plays in your overall marketing strategy
- Audit your social campaigns for gaps and opportunities
- Audit your ad accounts for technical errors
- Create a social media calendar to help you manage time and resources
- Manage your social media advertising accounts and pages
Research & Competitive Analysis
Deep-dive into your industry, target audience and competition
Social Media Strategy
Align business objectives with goals and KPIs for paid and organic campaigns
Content & Creative
Create a calendar for organic posts, develop copy and design the ads
Approach
Analysis & Reporting
Keep you up-to-date on campaign performance
Campaign Optimization
Determine the optimal messaging, audience targeting, and ad placement
Campaign Configuration
Technical implementation of ad campaigns
Approach
Research & Competitive Analysis
Deep-dive into your industry, target audience and competition
Social Media Strategy
Align business objectives with goals and KPIs for paid and organic campaigns
Content & Creative
Create a calendar for organic posts, develop copy and design the ads
Campaign Configuration
Technical implementation of ad campaigns
Campaign Optimization
Determine the optimal messaging, audience targeting, and ad placement
Analysis & Reporting
Keep you up-to-date on campaign performance
WHY
DirectiveGroup
No gimmicks. No fluff.
No meaningless data.
Strategy-based approach
We start with the end in mind. We work with you to establish clear, measurable outcomes and determine the right mix of data, tech and creative to keep moving your business forward.
Experience integrating with internal teams
We’ll work collaboratively hand-in-hand with your internal team and be involved as much or as little as you like.
Transparency at every step
You’ll always know what the next steps are, what is being done and by whom. We keep you updated on the status of your campaigns and work with you to make strategic changes for better results.
Your success is our success
Our team carries the attitude and mindset of “think like an owner”. As such, we work relentlessly to help your growing company become an industry leader.
WHY
DIRECTIVEGROUP
No gimmicks. No fluff. No meaningless data.
Strategy-based approach
We start with the end in mind. We work with you to establish clear, measurable outcomes and determine the right mix of data, tech and creative to keep moving your business forward.
Experience integrating with internal teams
We’ll work collaboratively hand-in-hand with your internal team and be involved as much or as little as you like.
Transparency at every step
You’ll always know what the next steps are, what is being done and by whom. We keep you updated on the status of your campaigns and work with you to make strategic changes for better results.
Your success is our success
Our team carries the attitude and mindset of “think like an owner”. As such, we work relentlessly to help your growing company become an industry leader.
Pay-for-Performance Marketing:
The Optimal Engagement Model for High-Budget Advertisers
Unlike the traditional model where the agency is compensated for campaign management and optimization solely as a percentage of ad spend, with pay-for-performance approach the agency shares the risks as well as the rewards. We are compensated by commission – value per lead or percentage of profit – not by percentage of spend.
At DirectiveGroup, we work side-by-side with your marketing team to develop a strategy and determine which channels and tools will bring the best results at the best price for your particular business. Then we execute each tactic while monitoring and optimizing to ensure consistent increase in sales or lead volume.
We don’t just talk a good game. We want to deliver results in advance at no cost to you.
Sign up for our FREE social media audit. We will give you a complimentary consultation identifying major issues that are stopping you from getting the highest return out of your marketing budget.
Speaking of Social Media…
How Do You Find Your B2B’s Voice on Social Media?
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Smart Social Media: A Strategy that Works for Your B2B Company
Think social media is optional for your organization or just for B2C brands? Think again. Social platforms are where decision-makers, industry experts, and business partners gather. For B2B companies, having an active following online isn’t just a cool trend — it's a...
Building Authentic B2B Connections Through Social Media
As social media options continue to grow and expand, B2B companies that have not yet joined some of the most basic platforms are recognizing how important this space is for digital marketing efforts. In fact, 83% of organizations actively participate in the social...