Jell-O and How Influencer Marketing Impacts Your SEO

Influencer marketing has been around for decades. Jello-O was only a minor success until 1904 when free cookbooks were distributed to supermarkets. The first families to pick up a cookbook and enjoy these new desserts became early influencers in their neighborhoods. And Jell-O took off.

Over the past few years, influencers in digital marketing have been a popular topic. Let’s examine who they are, how to find them, and what benefits they provide to your marketing efforts by expanding your content reach.

What is an Influencer?

An influencer is someone who has a significant following on social media platforms, a large market reach and can dramatically impact your marketing campaigns. Influencers usually offer their expertise through informative posts, classes, services and products to specifically targeted groups and can enhance SEO. A lot of times they are educators, inspirers and experts in their particular field and have a breadth of connections … Continue reading

Take Advantage of Facebook Search Ads

Facebook began rolling out a new feature to its search engine in late October 2019 – Search placements. Meaning that your Facebook ad can now show up in results from the search box. This development caters to advertisers by making the search box tailored to reach customers.  
 
What are Facebook search ads? 
 
Facebook search ads are a new form of advertising allowed on their platform. This previously tested feature is set to change campaign management of Facebook ads, and provide a new place to advertise. This could be music to the ears of marketers, all members of an ad agency, and internet-based businesses. The advertisements that normally show up on the sidebars and in the news feed, will also be added to search bar results. 
 
This option was originally tested in 2013, to find new ways to allow marketers to reach clients as ad space became scarce. The idea was to allow businesses to … Continue reading

[Blog Abstract] One Marketer’s Take on Facebook’s Clear History

From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our Paid Advertising Strategist, Alexandra Sciocchetti, discusses the recent Martech Advisor article, “Ready to Be Forgotten: How Marketers Must Prepare for Facebook’s “Clear History” by Kazu Takiguchi, Founder and CEO.

We recently published a blog detailing the Facebook’s new Clear History feature (read it here). 

Continue reading “[Blog Abstract] One Marketer’s Take on Facebook’s Clear History”

Social Media Marketers: Impacts of Facebook’s Clear History

When it comes to Facebook marketing, big changes are in the air. Facebook’s Clear History will have a direct impact on marketers; this future addition to the platform will have an effect that will be felt by advertisers. We want to help our digital marketing friends with some helpful information regarding the effects on your campaign strategy. Managers and marketing executives might also be interested in this change to Facebook.  Continue reading “Social Media Marketers: Impacts of Facebook’s Clear History”

Blog Abstract: How To Rock Social Media

From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our Project Manager, Irina Boudreau, discusses the recent article by Annie Crowford at Adobe, “What You Need to Know About Social Media in 2018″.

In this article, the author gets to the nitty-gritty of social media content with the help of three experts: Sue Zimmerman on Instagram, Mari Smith on Facebook and Peg Fitzpatckir on Pinterest. While the article was written last year, the points made here are very much relevant and applicable in 2019.

The path to success on social platforms starts with rich visual content and engaged consumers. Social media is all about connections. You must focus on genuine conversation and shares if you want to keep your posts from being buried in the feeds. But your highest ROI will come from purposeful engagement. So how do you engage with your followers?

Continue reading “Blog Abstract: How To Rock Social Media”