7 Reasons for Why Twitter Deserves A Marketer’s Attention

Social media has become an essential part of digital marketing. When marketing your brand using Twitter, you will witness numerous benefits since you can easily reach out to millions of prospective clients globally. If you are not utilizing social media marketing, you are missing out on effective marketing opportunities.

Below are seven reasons why every marketer should pay attention to Twitter: Continue reading “7 Reasons for Why Twitter Deserves A Marketer’s Attention”

Why You Should Consider Pinterest Advertising 

Have you thought about reaching out beyond Facebook, with its millions of advertisers, to get your products and message across to a wider audience? This exciting opportunity is waiting for your consideration and advertising dollars. 

It’s no secret that the revenue of Pinterest has grown. Ad growth spending has increased on this platform, and there are abundant reasons why, as a marketer, you should be a part Pinterest’s success. There are many reasons why hundreds of brands have chosen it for their advertising. A recent study by Neustar, with clients in retail, found that their returns were higher than with other social media by twice the amount. Here are some reasons why Pinterest might be a good fit for your business: 

What Pinterest is About 

People go to Pinterest to search for clothing to wear or decide what they might make for dinner or how to decorate the living room. … Continue reading

Time to get Snapchat Certified: What to expect from Snap Focus

Snapchat is a social media platform on the rise. A favorite for the younger generation, Snapchat reached 90% of all 13-24-year-olds and 75% of all 13-34-year-olds in the US last year. These trends are only growing as more and more teens abandon Facebook and head to Snapchat to stay in touch with friends during the COVID-19 era. 

Active Snapchatters open the app an average of 30 times per day. With such a large and engaged audience at our fingertips, now is a time to start advertising on Snapchat. 

Get a head start on Snapchat advertising with “Snap Focus” –  Snapchat’s brand new six-course certification program, which offers the opportunity for advertisers and agencies to master the intricacies of Snapchat Ads Manager and stay on top of everything Snapchat advertising has to offer. Continue reading “Time to get Snapchat Certified: What to expect from Snap Focus”

Jell-O and How Influencer Marketing Impacts Your SEO

Influencer marketing has been around for decades. Jello-O was only a minor success until 1904 when free cookbooks were distributed to supermarkets. The first families to pick up a cookbook and enjoy these new desserts became early influencers in their neighborhoods. And Jell-O took off.

Over the past few years, influencers in digital marketing have been a popular topic. Let’s examine who they are, how to find them, and what benefits they provide to your marketing efforts by expanding your content reach.

What is an Influencer?

An influencer is someone who has a significant following on social media platforms, a large market reach and can dramatically impact your marketing campaigns. Influencers usually offer their expertise through informative posts, classes, services and products to specifically targeted groups and can enhance SEO. A lot of times they are educators, inspirers and experts in their particular field and have a breadth of connections … Continue reading

Take Advantage of Facebook Search Ads

Facebook began rolling out a new feature to its search engine in late October 2019 – Search placements. Meaning that your Facebook ad can now show up in results from the search box. This development caters to advertisers by making the search box tailored to reach customers.  
 
What are Facebook search ads? 
 
Facebook search ads are a new form of advertising allowed on their platform. This previously tested feature is set to change campaign management of Facebook ads, and provide a new place to advertise. This could be music to the ears of marketers, all members of an ad agency, and internet-based businesses. The advertisements that normally show up on the sidebars and in the news feed, will also be added to search bar results. 
 
This option was originally tested in 2013, to find new ways to allow marketers to reach clients as ad space became scarce. The idea was to allow businesses to … Continue reading

[Blog Abstract] One Marketer’s Take on Facebook’s Clear History

From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our Paid Advertising Strategist, Alexandra Sciocchetti, discusses the recent Martech Advisor article, “Ready to Be Forgotten: How Marketers Must Prepare for Facebook’s “Clear History” by Kazu Takiguchi, Founder and CEO.

We recently published a blog detailing the Facebook’s new Clear History feature (read it here). 

Continue reading “[Blog Abstract] One Marketer’s Take on Facebook’s Clear History”