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Social Media Marketing

Leverage your brand’s potential to ignite meaningful conversations that won’t bore your audience.
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Build Your Brand Presence. Leads Will Follow.

Many successful brands built an impressive social media presence by being intentional with their strategy and laser-focused on specific goals.

If done right, social media can generate an insane amount of brand awareness and lead to conversions in no time. Conversely, it can become a complicated maze where your company runs around aimlessly without seeing the desired results.

For growth-focused companies in B2C and B2B markets, the road to lead generation on social media starts with having meaningful conversations, shaping a brand’s voice and expanding your reach.

At DirectiveGroup, we work side-by-side with you to develop a strategy and determine which methods and tactics will bring the best results at the best price for your particular business.

DirectiveGroup Facebook Blueprint Media Planning Professional

75% of B2B buyers and 84% of senior-level executives use social media in purchasing decisions.

Source: IDC

Look Beyond

Likes, Comments, and Followers

The social media landscape continually evolves as platforms introduce new features and algorithms. Very quickly, topics and trends become outdated and obsolete. All of this affects user behavior.

One thing remains constant about social media. It is driven by influence and engagement. To be successful, companies must adapt.

Here’s what we can do for you:

  • Determine what role social media plays in your overall marketing strategy
  • Audit your social campaigns for gaps and opportunities
  • Audit your ad accounts for technical errors
  • Create a social media calendar to help you manage time and resources
  • Manage your social media advertising accounts and pages
E
Research & Competitive Analysis

Deep-dive into your industry, target audience and competition

E
Social Media Strategy

Align business objectives with goals and KPIs for paid and organic campaigns

C
Content & Creative

Create a calendar for organic posts, develop copy and design the ads

Approach

B
Analysis & Reporting

Keep you up-to-date on campaign performance

D
Campaign Optimization

Determine the optimal messaging, audience targeting, and ad placement

D
Campaign Configuration

Technical implementation of ad campaigns

Approach

C
Research & Competitive Analysis

Deep-dive into your industry, target audience and competition

C
Social Media Strategy

Align business objectives with goals and KPIs for paid and organic campaigns

C
Content & Creative

Create a calendar for organic posts, develop copy and design the ads

C
Campaign Configuration

Technical implementation of ad campaigns

C
Campaign Optimization

Determine the optimal messaging, audience targeting, and ad placement

C
Analysis & Reporting

Keep you up-to-date on campaign performance

WHY

DirectiveGroup

 

No gimmicks. No fluff.
No meaningless data.

Strategy Audit
Strategy-based approach

We start with the end in mind. We work with you to establish clear, measurable outcomes and determine the right mix of data, tech and creative to keep moving your business forward.

Experience
Experience integrating with internal teams

We’ll work collaboratively hand-in-hand with your internal team and be involved as much or as little as you like.

Transperancy at every step
Transparency at every step

You’ll always know what the next steps are, what is being done and by whom. We keep you updated on the status of your campaigns and work with you to make strategic changes for better results.

Success
Your success is our success

Our team carries the attitude and mindset of “think like an owner”. As such, we work relentlessly to help your growing company become an industry leader.

WHY

DIRECTIVEGROUP

No gimmicks. No fluff. No meaningless data.

Strategy Audit
Strategy-based approach

We start with the end in mind. We work with you to establish clear, measurable outcomes and determine the right mix of data, tech and creative to keep moving your business forward.

Experience
Experience integrating with internal teams

We’ll work collaboratively hand-in-hand with your internal team and be involved as much or as little as you like.

Transperancy at every step
Transparency at every step

You’ll always know what the next steps are, what is being done and by whom. We keep you updated on the status of your campaigns and work with you to make strategic changes for better results.

Success
Your success is our success

Our team carries the attitude and mindset of “think like an owner”. As such, we work relentlessly to help your growing company become an industry leader.

Pay-for-Performance Marketing:

The Optimal Engagement Model for High-Budget Advertisers
For high-budget advertisers, we are proud to offer performance-based marketing approach.

Unlike the traditional model where the agency is compensated for campaign management and optimization solely as a percentage of ad spend, with pay-for-performance approach the agency shares the risks as well as the rewards. We are compensated by commission – value per lead or percentage of profit – not by percentage of spend.

At DirectiveGroup, we work side-by-side with your marketing team to develop a strategy and determine which channels and tools will bring the best results at the best price for your particular business. Then we execute each tactic while monitoring and optimizing to ensure consistent increase in sales or lead volume.

We don’t just talk a good game. We want to deliver results in advance at no cost to you.

Sign up for our FREE social media audit. We will give you a complimentary consultation identifying major issues that are stopping you from getting the highest return out of your marketing budget.

Speaking of Social Media…

What Your B2B Company Should Be Doing on Social Media
What Your B2B Company Should Be Doing on Social Media

If you believe that social media is not essential when connecting one business to another, you are giving away customers. According to a survey conducted by the IDC, 84% of C-level and VP-level buyers look at various platforms before making a buying decision....

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