Will You Be Ready For the Fall Selling Season?

The lazy days of summer are fast coming to an end. Vacations are just about over, the kids will be returning to school…in short, it is almost time for the autumn selling season. The question is: will your business be poised to capture a burst of year end revenue growth?

If not, August is time for you to roll into action. If you have been considering a website revitalization, now is the time to act. Did you know that the average person gives you only about eight seconds to capture their interest once they’ve landed on your website? And, over 40% of people say they will not do business with a company that does not have an internet presence? Even more interesting, a study by the preeminent Forrester Research indicates that a website redesign can yield a Return-On-Investment of anywhere from 70-500 percent!

Once you have a web destination … Continue reading

The Search Engine Marketing Dictionary & Primer – Part 2

This is the second part of our series, which attempts to help clear up the world of search engine marketing. There are many words, terms and acronyms used in the SEM industry. We want to make sure you understand you marketing program and make the best decisions possible about how and where your money is best spent.

  • Bid – The upper limit an advertiser is willing to pay the search engines for a click.
  • Bounce Rate – When a visitor visits a single page of a website without continuing on to another page of the website. For single page landing pages this is usually higher than on multi page websites.
  • Brand – A name or a symbol that is associated with a company or product.
  • Branding – When an advertiser attempts to create an association between a phrase or symbol and a company or product.
  • Clicks – The number of
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Keeping Your Customers In Mind During Website Development: An Introduction

Awhile ago, I wrote about the foundational elements of building a strong online presence.  One of the three major components is a powerful website.  I define a powerful website as one that actually accomplishes its purpose quite well.  Operatively, then, a website must have a purpose.  Putting on my MBA hat for just a moment, I would like for all websites to have a ‘measurable’ purpose.  The world of qualitative assessments is fine if you are choosing a piece of art, but in the world of websites that either work or do not work, quantitative is key.  So, please, let’s define a quantitative purpose.  Of course, the one that immediately comes to mind is either direct revenue impact OR a leading indicator of revenue impact. Online sales.  Phone calls.  Form completions. Coupon downloads. You get it.

With that as my “obvious” starting point, I look out into the world of … Continue reading

Newly Completed Sites

Hello world,

It has been a blessedly busy couple of weeks here at LD. As a result of our awesome sales people, we are staying quite busy with exciting new websites, SEM programs, and other projects. Check out some of our recently completed sites and let us know if you think we improved on the originals. These are all redesigns of existing sites so you can compare the old and the new. (In my personal, unbiased opinion, I think they are great!)

Case Study – Fireworks Retailer

Case – Business Telephone Provider

Case – OTC Aspirin Product

Case – Tanning Salon

More website design and revitalization case studies coming soon!… Continue reading

The Search Engine Marketing Dictionary & Primer (part 1)

In the world of search engine marketing there are many commonly used industry terms that are confusing to many outsiders. Whether you are beginning a new paid search program, or have had one for years, you should arm yourself with some basic information. This knowledge will help you make informed decisions as well as make the conversation you have with your PPC manager much more productive. To help demystify your program we have compiled the Search Engine Marketing Dictionary and Primer.

  • 301 Redirect – A tool that allows webmasters to tell search engine crawlers that a page has moved to a new location permanently. It is also useful in canonicalization.
  • 404 Error – An automatic response that is built into a server that tells users that a page cannot be found. This usually occurs when a user arrives at a non-existent page by clicking on a bad link or typing
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Just because you built it, doesn’t mean they’ll come.

Simply building a website will not assure you success online. Your site must be accessible to your ideal market. Online, this includes both people and machines. It’s the search algorithms that manage traffic, and the individuals that respond to your offerings. The unfortunate truth is that many companies which design their own website tend to create sites that are inaccessible to their online community, either by neglecting search tactics, or by writing without consideration for their true target audience. Without copywriting that integrates internet marketing strategies and targeted language and tone, your site will not generate quality leads for your business.

Accessibility

In order for your website to bring you quality leads, build customer loyalty, and help your business succeed, you must first be found. Being found by the right clients involves pleasing both them, and the search engines. This means designing the site right from the start thinking of … Continue reading