‘Tis the Season: Thematic Content Generation

Seated in a not-so-well-known Florida community, Advantage Pet Center decided it was time to start competing with other pet boarding and grooming companies in nearby, better known communities. They came to DirectiveGroup with one request: help us compete in these markets.

As part of a comprehensive SEO strategy, we launched a blog for Advantage Pet Center and started developing content that would specifically appeal to their audience and help with bringing their Search Engine Rankings (SERPs) higher.

Blogging for SEO

Blogging helps with Search Engine Optimization in two ways:

  1. It creates fresh content to serve the Search Engines, which they love, and
  2. It creates additional links, when done properly, back to the site, increasing the authority of the site itself.

Writing For More Than Links

Search Engines really dislike content that is generated specifically for manipulating SERPs. Rather, they are most interested in delivering quality, relevant results to the user … Continue reading

Moving Small Energy Businesses Forward

The Energy Industry has been dominated by large corporations for the last 5 decades. However, due to continued legislative development, smaller energy companies are emerging and providing consumers with alternatives to what has “always been”.

One of the primary obstacles facing these companies is developing a brand that can compete with those who’ve been around for years. While this is possible with an unlimited budget, these start-up companies have limited resources to develop the brand recognition needed.

Leveraging the Three-Legged Stool

When it comes effectively developing a brand and creating a buzz about a new alternative for consumers, the “Three-Legged Stool” approach is a great strategy for building a business:

  1. Website – Without an effective website, any Internet Marketing campaign is destined for failure. This means having a website that is not only functional, but is designed in a way that draws a visitor in, aiding in the conversion of
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10,000 Auto Parts: A Part For Every Occasion

When Claude Greiner, the owner of Teddy Bears Auto Salvage, wanted to increase his business, he knew that increasing traffic to his website would make the difference. So he contacted DirectiveGroup. We thoroughly interviewed the owner of Teddy Bears to determine exactly what his internet marketing needs were. This included geographical marketing to pinpoint exactly who Teddy Bears Auto Salvage’s customers were and where they were located. Claude answered detailed questions about his business goals. DirectiveGroup did the rest.

The Challenge

Many of Teddy Bear’s customers were located within a 30-mile radius of the salvage yard. Because of the demand of specific auto parts that Teddy Bear carried, the salvage yard also has clientele outside of the local area who had their orders shipped. This included wholesale accounts, specifically other auto parts stores who bought from Teddy Bears and resold to their local clientele.

The Goal

As outlined by DirectiveGroup, … Continue reading

Hospitals Must Now Have A Powerful Online Presence

Not long ago, if a person suffered medical symptoms, he or she would first turn to a family member or friend for help or advice. Not anymore. The internet has taken over as the first source that consumers turn to. Why? Because research has shown that trust in online sources has increased about 44%. That’s a lot of credibility. How can you tap in?

There are some surprising statistics in 5 Trends in Healthcare in 2010, a study commissioned by Google, which show that an online presence is critical for healthcare providers and institutions.

Check this out:

  • 61% of adults use online health resources.
  • 53% of those adults ask their doctors new questions based on what they find on the internet.
  • 80 million Americans use social media for health-related issues.
  • 65% of all adults say that the internet is their top resource for health concerns.
  • 32% of adults say
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Will You Be Ready For the Fall Selling Season?

The lazy days of summer are fast coming to an end. Vacations are just about over, the kids will be returning to school…in short, it is almost time for the autumn selling season. The question is: will your business be poised to capture a burst of year end revenue growth?

If not, August is time for you to roll into action. If you have been considering a website revitalization, now is the time to act. Did you know that the average person gives you only about eight seconds to capture their interest once they’ve landed on your website? And, over 40% of people say they will not do business with a company that does not have an internet presence? Even more interesting, a study by the preeminent Forrester Research indicates that a website redesign can yield a Return-On-Investment of anywhere from 70-500 percent!

Once you have a web destination … Continue reading

The Search Engine Marketing Dictionary & Primer – Part 2

This is the second part of our series, which attempts to help clear up the world of search engine marketing. There are many words, terms and acronyms used in the SEM industry. We want to make sure you understand you marketing program and make the best decisions possible about how and where your money is best spent.

  • Bid – The upper limit an advertiser is willing to pay the search engines for a click.
  • Bounce Rate – When a visitor visits a single page of a website without continuing on to another page of the website. For single page landing pages this is usually higher than on multi page websites.
  • Brand – A name or a symbol that is associated with a company or product.
  • Branding – When an advertiser attempts to create an association between a phrase or symbol and a company or product.
  • Clicks – The number of
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