Safari Blocks Cookies for Ad Targeting; What Marketers Need to Know

Featuring Google’s recent announcement to block all the cookies for ad Targeting from its chrome browser in 2022, Apple has also given directives to its Safari browser to do the same. This seems a bigger change as it becomes the first mainstream browser to obstruct third-party cookies fully. According to a post by Apple’s WebKit engineer John Wilander, the third-party cookies for cross site-tackling will now be blocked by default in the browsers iOS 13.1 and macOS. This was concluded after various changes were made on their Apple Intelligent Tracking Prevention (ITP) in iOS and iPadOS13.4. Continue reading “Safari Blocks Cookies for Ad Targeting; What Marketers Need to Know”

Hidden Google Money Grabs: New Campaign Bidding Strategies

Google makes it easy to create new campaigns, with a wizard-like interface that takes your input and helpfully suggesting features depending on your campaign’s goals.

If you’ve followed along with the first two blog posts in this series on Geotargetting and Targetting Expansion, you know that sometimes Google’s suggestions serve Google’s stockholders before advertisers. In other words, the suggestions serve to maximize Google revenue while costing advertisers more than they might otherwise pay. Continue reading “Hidden Google Money Grabs: New Campaign Bidding Strategies”

CRO Recap 2020: Challenges, Triumphs, and Expectations

From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our Project Manager, Irina Boudreau, discusses the recent CXL article, “The 2020 State of Conversion Optimization Report” by Bud Hennekes.

Despite its proven effectiveness and impact on growth, Conversion Optimization is still surrounded by lots of skepticism.

This relatively new discipline of marketing is grounded in experimentation methods to produce relevant data which, in turn, drives marketing decisions. CROs are still struggling with the buy-in from the decision-makers who often don’t see the value in testing the hypothesis especially when those tests fail.

In its 5th annual State of Conversion Optimization report, CXL and Convert present feedback from 399 CROs from around the world. The report covers everything from demographics and organizational structure to processes and tools. Continue reading “CRO Recap 2020: Challenges, Triumphs, and Expectations”

7 Reasons for Why Twitter Deserves A Marketer’s Attention

Social media has become an essential part of digital marketing. When marketing your brand using Twitter, you will witness numerous benefits since you can easily reach out to millions of prospective clients globally. If you are not utilizing social media marketing, you are missing out on effective marketing opportunities.

Below are seven reasons why every marketer should pay attention to Twitter: Continue reading “7 Reasons for Why Twitter Deserves A Marketer’s Attention”

Let’s Talk About Voice Search and Your Website

Marketing managers and executives faced with marketing decisions should pay more attention to voice search – a hot topic in today’s world of digital marketing.

Reaching a wider audience has always been the top goal of any business, and the latest trends in search optimization make this possible. Today’s world of smartphones and interactive technology has created new challenges for digital marketing.

When Siri first appeared, it was a striking novelty in 2011. Little did we imagine that it would become a major trend in the world of digital technology.

Understanding how to integrate voice search into your SEO and a content strategy can give you an edge over your competitors. Continue reading “Let’s Talk About Voice Search and Your Website”

10 Signs You Might Need a Technical SEO Audit

The term technical SEO audit alone might be enough to make the average business owner or marketer pause. If you run across the term while looking for ways to improve the performance of your business website, the good news is that it might be exactly what you need.  

There are literally thousands of websites in every niche and business segment with more launching each day. With so much global competition, how can you make your website stand out? How can you make it your most effective marketing tool?   Continue reading “10 Signs You Might Need a Technical SEO Audit”