Is it Time to Hire a (new) PPC Agency?

Considering changing your PPC agency? Whether due to a change of personnel, issues with management, performance declines, or difficulties, the change should be considered with care. This article will be looking at factors used to determine the red-flags that arise with agencies, hiring an agency versus in-house approach, and whether to hire a specialty or full-service agency. Let’s get started:

First to consider: pay structures. There are four typical pay structures for your paid advertising strategy: 
 
* Flat monthly rate, 
* Percentage of monthly ad spend 
* Performance-based pricing or 
* Hybrid approach 
 
These pay structures have both benefits or limitations, depending on what your PPC optimization budget requires. Using a hybrid approach may prove to produce better results than one strategy alone. 

Advertising Management  
 
Your company has been working with a PPC agency for a while, but the company is now scaling and its goals are changing. It Continue reading

7 Steps to Make Your Website ADA Compliant

Whether you maintain your website in-house or partner with a digital agency for your online projects, the responsibility of ensuring ADA compliance for your website ultimately falls on you.

A mandate in Title III of the ADA states that all “places of public accommodation” are required by law to remove any “access barriers” that would inhibit a person with disabilities from accessing a business’ goods or services. ADA regulations affect transportation, employment, telecommunications, public and private spaces as well as state and local governments.

A website is a public space and thus must be accessible to persons with disabilities who may be using alternative ways of navigating and consuming web content. Continue reading “7 Steps to Make Your Website ADA Compliant”

How to Plan for a Successful Website Redesign

A Redesign Checklist for You

Remember when you had your first website designed? You were excited, happy, and proud to have a digital representation of your brand. Now some time has passed and you are rebranding your company. That means you need to have a website redesign. There can be many reasons as why you need to update the look and feel of your website. This article will examine the process of starting a website redesign. But first, let’s take a look at some of those reasons that can force you to consider a redesign. Continue reading “How to Plan for a Successful Website Redesign”

Jell-O and How Influencer Marketing Impacts Your SEO

Influencer marketing has been around for decades. Jello-O was only a minor success until 1904 when free cookbooks were distributed to supermarkets. The first families to pick up a cookbook and enjoy these new desserts became early influencers in their neighborhoods. And Jell-O took off.

Over the past few years, influencers in digital marketing have been a popular topic. Let’s examine who they are, how to find them, and what benefits they provide to your marketing efforts by expanding your content reach.

What is an Influencer?

An influencer is someone who has a significant following on social media platforms, a large market reach and can dramatically impact your marketing campaigns. Influencers usually offer their expertise through informative posts, classes, services and products to specifically targeted groups and can enhance SEO. A lot of times they are educators, inspirers and experts in their particular field and have a breadth of connections … Continue reading

Simple Ways to Boost Conversion Rate on Your Website

What exactly is a conversion rate and what does it mean for your business? A conversion is simply an action taken by a visitor on your website or a landing page. It can be a purchase, a sign-up, a download or anything else that you consider a measure of success for a particular call-to-action (CTA). Conversions are measurable and because they are measurable, we can apply various methods to influence the effectiveness of our content and CTAs. This practice is called Conversion Rate Optimization. Continue reading “Simple Ways to Boost Conversion Rate on Your Website”