Jell-O and How Influencer Marketing Impacts Your SEO

Influencer marketing has been around for decades. Jello-O was only a minor success until 1904 when free cookbooks were distributed to supermarkets. The first families to pick up a cookbook and enjoy these new desserts became early influencers in their neighborhoods. And Jell-O took off.

Over the past few years, influencers in digital marketing have been a popular topic. Let’s examine who they are, how to find them, and what benefits they provide to your marketing efforts by expanding your content reach.

What is an Influencer?

An influencer is someone who has a significant following on social media platforms, a large market reach and can dramatically impact your marketing campaigns. Influencers usually offer their expertise through informative posts, classes, services and products to specifically targeted groups and can enhance SEO. A lot of times they are educators, inspirers and experts in their particular field and have a breadth of connections … Continue reading

Simple Ways to Boost Conversion Rate on Your Website

What exactly is a conversion rate and what does it mean for your business? A conversion is simply an action taken by a visitor on your website or a landing page. It can be a purchase, a sign-up, a download or anything else that you consider a measure of success for a particular call-to-action (CTA). Conversions are measurable and because they are measurable, we can apply various methods to influence the effectiveness of our content and CTAs. This practice is called Conversion Rate Optimization. Continue reading “Simple Ways to Boost Conversion Rate on Your Website”

[Blog Abstract] 8 Proven Ways to Make Cold Emails Work for You

From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our Project Manager of Web Development, Irina Boudreau, discusses an article by Rimma Sytnik at ConversionXL, “Cold Emails: Can They Work, Or Are They Just Spam?”.

Happy New Year, friends! 2020 is upon us and we’re taking a look at one oldie-but-goodie marketing tool that is still as effective today as it was in 1978. We are talking about email marketing. Can you believe that the first marketing email was sent in 1978?!

40+ years later it’s been tried and perfected (or attempted to be) by many. In this article, we’ll focus on using emails as part of an outbound lead generation strategy.

Continue reading “[Blog Abstract] 8 Proven Ways to Make Cold Emails Work for You”

Progressive Web Apps: A Way To Speed Page Load Time?

We all remember a time when using your mobile device to browse websites was needlessly painful, slow, and kludgy. Whether it’s buttons that were too small to click or text that scrolled off the side of the screen, it’s a wonder that we didn’t all give up in a collective sigh of frustration.  

Nowadays, it’s painless for users to access their favorite websites and interact with mobile content. For businesses of all sizes, it’s more important than ever to provide seamless, interruption-free access to content that’s primed for clients’ ease of use. These advancements have become possible with the invention of progressive web apps. 

Continue reading “Progressive Web Apps: A Way To Speed Page Load Time?”

[Blog Abstract] Applying psychological and art principles to web design

From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our Project Manager of Web Development, Irina Boudreau, discusses the recent article by Peep Laja at ConversionXL, “8 Web Design Principles to Know in 2019”.

There’s always something new to learn when it comes to web design. New style trends, emerging typography, out-of-this-world creatives – all of it is support exciting to observe and apply. But, we must keep in mind that a website is not a piece of art. It is a marketing engine on a mission. And that mission is to help you run and grow your business.

We all want a website that converts. So we tent do focus our efforts on boosting the conversion tactics and implementing new techniques thinking that adding another button or adding an extra paragraph of SEO-pumped copy will get us to our … Continue reading

[Blog Abstract] One Marketer’s Take on Facebook’s Clear History

From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our Paid Advertising Strategist, Alexandra Sciocchetti, discusses the recent Martech Advisor article, “Ready to Be Forgotten: How Marketers Must Prepare for Facebook’s “Clear History” by Kazu Takiguchi, Founder and CEO.

We recently published a blog detailing the Facebook’s new Clear History feature (read it here). 

Continue reading “[Blog Abstract] One Marketer’s Take on Facebook’s Clear History”