From time to time, team members will share their views stimulated by content from an industry thought leader or news article. Here, our Project Manager, Irina Boudreau, discusses the recent e-commerce developments on the ever-popular Instagram social platform. The original article, “Instagram unveils curated @shop account to showcase online merchants”, was written by Rober Williams for RetailDive.
Over the past year, Instagram has taken several steps toward becoming a driving e-commerce market place. The Explore tab now has a dedicated shopping channel; the Collection tab allows users to save products from Stories, posts, and videos. There’s a Shop tab on business pages which showcase a brand’s merchandise. It’s most recent addition is the @shop account which uses curated shopping content to highlight the emerging brands. Continue reading “[Blog Abstract] Instagram Keeps Making Strides Toward Becoming a Prominent E-Comm Platform”