Top Metrics To Manage Your eCommerce Customer’s Journey

Why are some ecommerce businesses so incredibly successful and others aren’t? What’s the secret that the successful businesses know?

Metrics.

Information? Yes, that’s correct. Knowing what’s working and what isn’t when it comes to the marketing and promotional decisions made for a business is crucial. Without that knowledge, a business is likely wasting a good deal of time and money because they have no idea if their efforts are beneficial or not. Without that knowledge, there’s no chance that the success of that business can be improved upon.

And just having the data isn’t sufficient. Wise marketers must know what to look for and how to use it. There are thousands of metrics available out there yet only a few present the true state of a business’s success and the insights needed to make changes that lead to real growth.

The cycle for the successful ecommerce business follows this path:… Continue reading

Ecommerce Trends To Know For Holiday Season 2018

If you are an owner or manager for an Ecommerce website, then planning for the holiday season 2018 needs to become one of your top concerns. In 2017, shoppers spent over $108.2 billion representing a 14.7 percent increase over the year earlier. With less than a 4.0 unemployment rate, average wage levels staying even with last year and consumer sentiment averaging 95 points, the 2018 holiday season may be another record-breaker. Therefore, it is time to lay out your online advertising plan.

Be sure that you are ready as early as possible to greet the online holiday shopper. There is no reason to believe that shoppers will not be looking for deals before Black Friday. In 2017, online sales on Black Friday grew by 32 percent over 2016.

While the percentage may not necessarily rise that high in 2018, the number of shoppers who are shopping at Ecommerce sites on … Continue reading