[Blog Abstract] Instagram Keeps Making Strides Toward Becoming a Prominent E-Comm Platform

From time to time, team members will share their views stimulated by content from an industry thought leader or news article. Here, our Project Manager, Irina Boudreau, discusses the recent e-commerce developments on the ever-popular Instagram social platform. The original article, “Instagram unveils curated @shop account to showcase online merchants”, was written by Rober Williams for RetailDive.

Over the past year, Instagram has taken several steps toward becoming a driving e-commerce market place. The Explore tab now has a dedicated shopping channel; the Collection tab allows users to save products from Stories, posts, and videos. There’s a Shop tab on business pages which showcase a brand’s merchandise. It’s most recent addition is the @shop account which uses curated shopping content to highlight the emerging brands. Continue reading “[Blog Abstract] Instagram Keeps Making Strides Toward Becoming a Prominent E-Comm Platform”

Top Metrics To Manage Your eCommerce Customer’s Journey

Why are some ecommerce businesses so incredibly successful and others aren’t? What’s the secret that the successful businesses know?

Metrics.

Information? Yes, that’s correct. Knowing what’s working and what isn’t when it comes to the marketing and promotional decisions made for a business is crucial. Without that knowledge, a business is likely wasting a good deal of time and money because they have no idea if their efforts are beneficial or not. Without that knowledge, there’s no chance that the success of that business can be improved upon.

And just having the data isn’t sufficient. Wise marketers must know what to look for and how to use it. There are thousands of metrics available out there yet only a few present the true state of a business’s success and the insights needed to make changes that lead to real growth.

The cycle for the successful ecommerce business follows this path:… Continue reading

Ecommerce Trends To Know For Holiday Season 2018

If you are an owner or manager for an Ecommerce website, then planning for the holiday season 2018 needs to become one of your top concerns. In 2017, shoppers spent over $108.2 billion representing a 14.7 percent increase over the year earlier. With less than a 4.0 unemployment rate, average wage levels staying even with last year and consumer sentiment averaging 95 points, the 2018 holiday season may be another record-breaker. Therefore, it is time to lay out your online advertising plan.

Be sure that you are ready as early as possible to greet the online holiday shopper. There is no reason to believe that shoppers will not be looking for deals before Black Friday. In 2017, online sales on Black Friday grew by 32 percent over 2016.

While the percentage may not necessarily rise that high in 2018, the number of shoppers who are shopping at Ecommerce sites on … Continue reading

Cart Abandonment – Do’s and Don’ts – Part 2

We have addressed the necessary steps one should take to reduce cart abandonment and how they can attract the visitors to complete the transaction in the earlier blog post. In this blog we will discuss what you should not do in order to reduce the cart abandonments.

Don’t Make Registration Mandatory

Keep you check out process as simple as possible. Don’t force your customers to register. Provide a guest check out option to complete the transaction avoiding any unnecessary steps. Though the information in registration form will help you in understanding and serving your customer better, don’t force it on them during the transaction. Instead you can provide an option for them to register at a later point of time. This does not interrupt the transaction process of the customer keeping the details to minimal.

Avoid Surprise Charges

Customers hate any surprise charges once they are on the checkout … Continue reading

Make Your eCommerce Business Future Ready

The number of businesses adopting eCommerce is growing at an increasing pace. With a rising number of customers preferring to shop in the comfort of their homes and offices, eCommerce stores are poised to continue experiencing excellent growth rates in the near term. However great this news, it poses a challenge to adapt to evolving best practices in eCommerce for these businesses to stay competitive. Below are tips so eCommerce companies can future ready their sites to attract more business.

Go Mobile

Consumers who once used to shop in brick and mortar stores can now shop anywhere. Thanks to internet and technology, a customer can now shop using a smart phone, tablet or a PC. With an increasing number of customers using these alternative devices, mobile commerce is going to play a major role in sales process. Not only should mobile commerce be considered an integral part of your sales … Continue reading

Five Tips to Increase Business eCommerce Sales

E-Commerce Sales The demand for people to be able to shop online has increased exponentially over the last few years. The web has transformed how both consumers and business shoppers look, browse and buy products online. One thing that is important to remember is that you can increase your eCommerce sales by making some minor, incremental changes. Small improvements can make a big difference. Below are 5 tips to help you increase your business eCommerce sales, and they are just a sampling of the types of ideas that should be tested regularly so as to increase your site’s conversion rate.

1) Cross-selling

Have you ever been standing in line at the grocery store to check out and you look up and decide to buy the magazine sitting on the rack in front of you? This is an industry tactic that also works well online and that most successful companies tend to execute … Continue reading

Amazonization – Speak the language of your customers

Learning from the experience of the Amazon Store continually testing incremental website changes to find higher conversion rates.

Digitization has given rise to a new breed of customers. This is the breed of customers who surf the internet for material regarding the products they want to buy and are well aware of the specifications they want. These customers seek an online shopping experience that is on par with shopping in a local store. The volume of such customers is increasing by day. Responsible business leaders must ensure that their businesses are ready to adapt to the changes and make themselves ready to attract more customers in these new ways.

Amazon has been one of the front runners in this space, which revolutionized the idea of marrying technology with process to greatly enhance the shopping experience of their customers, leading to a very high sales conversion rate. “Amazonization of the business” is a process that evolved by taking cues from the business-improvement approach of Amazon. It originates from the … Continue reading

The Secrets to Amazon’s, and Your, E-Commerce Success

From time to time, GlobalDirective team members will share their views on a piece by an industry thought leader. Here, Arlin discusses Bryan Eisenberg’s Amazon’s Performance Secrets.

Given Amazon’s dominance over modern e-commerce, it’s easy to forget that it began as just one of a number of Internet upstarts, a book-selling, virtual brother of now-defunct online merchants like Pets.com. However, in Amazon’s Performance Secrets, Brian Eisenberg succinctly details the practices that turned the company into a titan of the online marketplace.

Eisenberg describes how the company applies Amazon CEO Jeff Bezos’s “four pillars of success”—customer centricity, continuous optimization, a culture of innovation, and corporate agility—to drive the company ahead of its competition. At Amazon, small, cross-functional teams have the authority and resources to execute on plans without additional support. These teams rely on optimization data gathered from more than 200 simultaneous marketing tests, customer behavior tracked to the mouse … Continue reading

10,000 Auto Parts: A Part For Every Occasion

When Claude Greiner, the owner of Teddy Bears Auto Salvage, wanted to increase his business, he knew that increasing traffic to his website would make the difference. So he contacted LocalDirective. We thoroughly interviewed the owner of Teddy Bears to determine exactly what his internet marketing needs were. This included geographical marketing to pinpoint exactly who Teddy Bears Auto Salvage’s customers were and where they were located. Claude answered detailed questions about his business goals. LocalDirective did the rest.

The Challenge

Many of Teddy Bear’s customers were located within a 30-mile radius of the salvage yard. Because of the demand of specific auto parts that Teddy Bear carried, the salvage yard also has clientele outside of the local area who had their orders shipped. This included wholesale accounts, specifically other auto parts stores who bought from Teddy Bears and resold to their local clientele.

The Goal

As outlined by … Continue reading