Your Go-To Digital Marketing & Brand Experts

Let’s go places together!

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Lisa Maier

CEO

Lisa Maier is the founder and CEO of DirectiveGroup. Her background includes executive management at an information company, top-tier business strategy consulting for Fortune 50 companies focused on technology-based offerings, and several years helping small technology companies develop strategies and executable tactics to traverse the chasm from good products to nationally scaled businesses. Ms. Maier’s educational background includes undergraduate degrees in Economics and Sociology from Florida’s New College, and a dual University of Pennsylvania Wharton MBA in Business Strategy and Information Strategies, Systems & Economics.

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David Szetela

Director Paid Advertising

David is one of the world's best-known experts in online advertising. A former Apple Computer executive and serial entrepreneur, he is dedicated to helping companies of all sizes maximize revenue and profit. His two books on PPC advertising have helped train a generation of marketers and his articles have been published in The SEM Post, Media Post, Search Engine Watch, and Search Engine Land. He hosts a biweekly podcast called PPC Rockstars, produced by Webmaster Radio and distributed by iTunes and other major outlets. David is a frequent speaker at Search and Advertising industry events like SMX, Ungagged and Pubcon. He was recently recognized as one of the top 25 PPC experts worldwide by PPC Hero.

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David Grasfield

Digital Transformation Consultant

David Grasfield is an expert business consultant specializing in organizational digital transformation. He has more than 25 years of experience across diverse industries in the disciplines of strategy, sales & marketing, operations improvement / lean / reengineering, organizational change and alignment, and innovation. Past clients have included: Bank of America, Cisco, The World Bank, MTV Networks, AT&T, Massachusetts General Hospital, Citicorp, PepsiCo, Miles (Bayer), Syntex Pharmaceuticals, and many others. David Grasfield received his bachelor's degree from Harvard College and his MBA from Harvard Business School.

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Kim Figor

Director Paid Advertising

Kim Figor has over 20 years experience in multiple marketing disciplines that encompass SEO & Paid Digital, Loyalty Marketing, Marketing Communications, and Project Management. Her educational background includes a BABM and MBA in Marketing as well as Certifications in AdCenter, Adwords and Market Motive (Paid Search, Display, SEO, and Conversions). In addition to working at Google, where she assisted thousands of companies to succeed online, Kim has been a key player in the start-up and growth of several technology and marketing companies.

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Brennan Farrell

Director Marketing & Sales

Brennan has over 10 years of experience in strategic B2B business development. Prior to joining DirectiveGroup, Brennan has held roles of Global Director and VP at IT Managed Services, Green Tech and SaaS firms, focused on the creation and execution of go-to-market strategies. Brennan is the author of The Smart Business and is passionate about helping clients create, promote and capture unique value. At DirectiveGroup, he works tirelessly to identify and engage with companies who can most benefit from our hybrid of highly strategic and highly tactical brand development and performance-based digital marketing programs.

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Mark Bowens

Strategist: SEO

Mark Bowens has over a decade of experience with SEO and paid advertising and a self-proclaimed digital marketing addict. He is an internet entrepreneur and marketing expert that has been selling products and services online since the inception of EBay in 1995. He has built (from scratch) and sold multiple internet businesses on Flippa.com (#1 marketplace for buying and selling websites). In 2011, he worked with Google on a special marketing project for small to medium sized businesses and has since joined the expert marketing team at DirectiveGroup.

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Michelle Keyser

Strategist: Digital Marketing

As a marketing professional with an entrepreneurial approach to business, Michelle is motivated by a challenge and when working with other professionals in a mutually mentoring environment. She believes that if you aren’t learning something new every day you’re cheating yourself. Michelle spent the majority of her career in healthcare IT and education building multifaceted campaigns incorporating a variety of elements including social media, content, search engine marketing and search engine optimization. Her 20 years in the field and her experience in management has taught her that success comes from collaboration, hard work and a little bit of luck.

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Irina Boudreau

PM Web Dev

Irina Boudreau is a Project Manager with over 8 years of success leading web development projects for digital agency clients. She has a bachelor degree in Finance and International Marketing from the University of South Florida, as well as several years of experience working in the financial industry. With every project, her ultimate goal is to help her team succeed through education, efficient practices and removal of obstacles. Throughout her career, she's worked with clients from every industry including medical, non-profits, municipal, travel, consumer products, fitness, law, and education. Developing strong client relationships is the foundation of her many successes. Outside of work, Irina is a wife and mother who enjoys cooking, Florida beaches and spending time with her loved ones.

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Alexandra Sciocchetti

Paid Social Specialist

Born and raised in the Pacific Northwest, Alexandra received her Bachelor’s degree from the University of Idaho and has been immersed in the world of Facebook Advertising since early 2017. A certified Facebook Blueprint Buying Professional, she enjoys helping clients navigate the ever changing social media landscape and is especially enamored with Facebook’s A/B testing tool which she uses to optimize campaign objectives, audiences, and creative. When not working on digital marketing campaigns, Alexandra is pursuing a Master’s Degree in Data Analytics at Oregon State University.

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Erin Haynes

PM Web Dev

Erin has over 14 years of experience in marketing, Internet marketing, social media and account management, within a breadth of industries from software to property management to dental, law and more. Erin is a knowledgeable website developer here at DirectiveGroup, who enthusiastically pitches in for many other one-off projects. When not working, Erin loves to spend time with her husband, three handsome sons, Chihuahua and Maltipoo.

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Larry Lembcke

SEO Specialist

If it has something to do with digital marketing or design, Larry has probably done it! With nearly 20 years of experience, Larry is a jack-of-all-trades with a focus on technical frameworks and analysis.

Early on, Larry started doing enterprise-level break/fix for companies such as Dell and Lexmark. At the same time, he began to branch out into web design and affiliate marketing in the early 2000s. Internet marketing was becoming more and more relevant, which is when Larry started focusing more on SEO and small business development. Since then, Larry has served as the Director of Internet Marketing for the largest hobby game eCommerce retailer in the world, managed SEO and strategy for several Inc. 5000 companies, marketed multiple $2M+ Kickstarter campaigns and even assisted with emerging blockchain projects.

In his spare time, he can often be found designing board games, cooking, or hanging out with his cats.

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Erin Wiggers

SEO Specialist

Erin is a technical SEO expert originally from Mississippi who has been working in the digital marketing space for more than six years. Erin considers herself a connoisseur of all things Nerd. She has a keenly analytical mind, no doubt honed over her many years in academia and medicine before deciding to pursue a more creative career. In fact, she has gone from medicine to marketing and strangely back again, as she incorporates neuroscience and psychology into her strategies. Now, she operates out of her dog-friendly office in beautiful Montrose, Colorado, where her oft napping co-workers all have four legs and a considerable amount of fluff. If she’s not on her computer or with her dogs in the mountains, she’s probably watching football (or college baseball) or playing guitar.

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Angela Bastos

Paid Social Specialist

From sunny Lisbon, Angela has over 6 years of experience in Digital Marketing, from content production and social media management to paid advertising and online media relations. After an office career at a top educational company in Portugal, Angela found out she could combine her passion for both marketing and all things internet while collaborating clients all over the world. Since then, she’s been helping top companies and small businesses find unique, creative and valuable ways to connect with their customers through Social Paid Advertising.

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Todd Rader

Senior PM: Strategy & Web Dev

Todd Rader is a 35-year client and agency-side marketing veteran in B2B and B2C customer engagement. He was recognized as employee of the year for innovations in business process improvement and technology while working on a big 3 automotive brand. Todd sees projects through the eyes and experiences of colleagues and customers. His insights provide a deeper understanding and achieve greater results through teamwork. He studied advertising at Michigan State University. Todd gets it and gets it done.

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Jessie Hartman

SEO Specialist

Jessica Hartman (Jessie) has been pioneering the world of search engine optimization and digital marketing best practices for over 20 years. Hailing out of Sun Prairie, Wisconsin, Jessie specializes in strategic research, strategy planning, technical analysis, search strategy execution and continual performance analysis of her projects. Her industry experience includes insurance, marketing automation, health, education, SaaS, manufacturing, wholesale, distribution and retail.

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Jeffrey Damm

Director Creative Services

With over 32 years experience, Jeff Damm has created hundreds of inspired branding and marketing offerings that help organizations fully align strategy, print, and interactive experiences, creating truly brand forward marketing.