Authentic and Business-Driven We are Your Team
We Bring Our Own Unique Genius and Personality to Every Project We Do
Lisa Maier is the founder and CEO of DirectiveGroup, a digital marketing agency that develops and executes strategically-based, integrated marketing programs for B2B and B2C clients that serve national, regional or local marketplaces. We help you when you must dominate your online space.
Ms. Maier founded DirectiveGroup with the belief that geographically-based companies were not well-served online. Her perspectives were shaped by over 13 years of senior and field-level sales management for yellow pages, and additional experience in sales operations (process, training, incentives, and supporting information systems) for over 1500 sales representatives and managers.
Her background also includes a undergraduate degrees in Economics and Sociology, a Wharton MBA degree in Information Strategies & Economics, top tier technology strategy consulting and close to the years helping small technology companies traverse the chasm from good products to nationally scaled businesses, particularly making use of online marketing and media programs.