Website Conversion Strategy
Get more value from your existing website traffic without spending more on acquisitions.
Convert More Visitors into Customers
As marketers, our job is to get the most value from our marketing budget.
To know what campaign, tactic or piece of content makes the most impact on your website, you must track conversions. Conversion rate paints a clear picture of the effectiveness of your website – the percentage of overall visitors who take the desired action on your site.
Regardless of how you measure the success of your website – be it contact form submissions, digital downloads, phone calls or purchases – the actions visitors take on your website must lead to accomplishing your business goals.
By making conversion-critical decisions you can get more value from the visitors and customers you already have while lowering your acquisition costs and keeping more profits.
At DirectiveGroup, we use marketing insights and fundamental methods to develop custom website conversion strategies that drive consistent, revenue-generating actions.
“DirectiveGroup was able to obtain a 667% increase in conversion rate for non-branded keywords and a 453% decrease in direct conversion cost in Search Engine Marketing.”
Strategy Trumps Tactics Every Time
There are two types of conversions that happen on your website.
- Micro-conversions – a type of on-page actions such as visited pages per session, factsheet downloads, add to cart or form submissions. Marketers usually use an arsenal of tested tactics to improve these conversions relatively quickly. However, the list of “best practices” – while important but limited – eventually runs out capping the benefits that can be achieved through tweaking of specific elements.
- Revenue-driving conversions – actions like actual Ecommerce sales, quote requests and direct phone calls to your sales team. These actions support your business goals. To make meaningful, sustainable improvements in these conversions takes customer-centric insights and carefully crafted hypothesis.
Conversion Optimization Strategy looks at the big picture and long-term success. A strategic approach is based on fundamental and ongoing improvements. It includes a mix of quick wins and gradual progress that deliver marketing insights and result in big gains for your company.
KEY INGREDIENTS OF OUR WEBSITE CONVERSION STRATEGY
RESEARCH & COMPETITIVE ANALYSIS
Deep-dive into your company, industry, target audience, and competition to understand your business goals and what matters to your prospects and customers.
EFFECTIVE SALES FUNNEL
Deliver a consistent message and value to your ideal audience at every touchpoint during the customer journey.
LANDING PAGE DESIGN
Analyze your landing pages to identify and improve conversion-critical elements that work best for your prospects and customers.
CONVERSION COPY
Create a cohesive narrative to make an emotional connection with your audience and guide them to take action.
TRACK AND TEST
Develop strategic hypothesis and test them to gain customer insights and a better understating of your conversion barriers.
SYSTEMATIC PROCESS
Apply the learnings and generate new ideas that emphasis custom needs and create ways to find new success for your business.
WHY
DirectiveGroup
No gimmicks. No fluff.
No meaningless data.
Strategy-based approach
We start with the end in mind. We work with you to establish clear, measurable outcomes and determine the right mix of data, tech and creative to keep moving your business forward.
Experience integrating with internal teams
We’ll work collaboratively hand-in-hand with your internal team and be involved as much or as little as you like.
Transparency at every step
You’ll always know what the next steps are, what is being done and by whom. We keep you updated on the status of your campaigns and work with you to make strategic changes for better results.
Your success is our success
Our team carries the attitude and mindset of “think like an owner”. As such, we work relentlessly to help your growing company become an industry leader.
WHY
DIRECTIVEGROUP
No gimmicks. No fluff. No meaningless data.
Strategy-based approach
We start with the end in mind. We work with you to establish clear, measurable outcomes and determine the right mix of data, tech and creative to keep moving your business forward.
Experience integrating with internal teams
We’ll work collaboratively hand-in-hand with your internal team and be involved as much or as little as you like.
Transparency at every step
You’ll always know what the next steps are, what is being done and by whom. We keep you updated on the status of your campaigns and work with you to make strategic changes for better results.
Your success is our success
Our team carries the attitude and mindset of “think like an owner”. As such, we work relentlessly to help your growing company become an industry leader.
The Right Partner Can Make All the Difference
"*" indicates required fields